• Led the strategic direction and operational execution for APAC expansion at Squarespace, establishing the brand as the most loved and fastest growing in the category.• Built a local marketing team, established agency partnerships, and delivered integrated brand campaigns and major sponsorships.• Localized product development pipeline, CRM, and performance marketing to drive growth in the top-performing Australian market.

Reporting to the CEO, I lead the marketing team to drive Revel's business through the lenses of brand-building, and demand generation.

I led the Strategic Partner Marketing team to develop co-marketing strategy to leverage our most important brand partnerships (McDonald’s, Starbucks etc) to deliver Uber Eats brand and business objectives, and then partner with cross-functional teams and top tier creative and media agencies to execute campaigns with my team of three talented Marketing Managers.

I lead the development of core brand strategy, campaigns and processes that elevated strategic marketing across the region. Examples include developing our brand positioning, embedding segmentation insights, deploying a marketing planning process and executing campaign playbooks that scaled across the region. Some such campaigns include the ‘Travel & Airports’ and ‘Safety’ campaigns, which were adopted globally and drove brand health and customer acquisition.

An early member of EMEA Central Marketing, I leveraged research and insights to craft multi-market, brand strategies and campaigns, and partnered with internal and external agency creative and media teams to execute at scale. I also developed and embedded core marketing processes such as a creative briefing framework and campaign development process.

This promotion expanded my strategic responsibility, including accountability for strategic brand planning, exposed me to senior leadership and developed my leadership capabilities as a people manager. I owned communication strategy, lead marketing planning and managed regional creative and media strategy in partnership with our top-tier global creative and media agencies. I’m also proud to have led the innovation agenda, which generated £12M in NSV. I was also custodian of the Diageo Way of Brand Building (DWBB) marketing capability program for my team. My success was recognised with inclusion to the Accelerated Leadership Program.

Transferred to the global hub, I broadened my scope from local to regional. I lead the F1 sponsorship, which delivered measurable brand-health impact, and the ‘Johnnie & Ginger’ growth driver which grew relevance into new, strategic occasions. I developed key regional campaigns in partnership with oru top-tier creative and media agencies.

Brand Lead – Captain Morgan. Charged with leading the re-launch strategy for Captain Morgan, this role allowed me to develop my strategic planning and executional abilities. I localized global creative and experiential campaigns for the Australian market, and created a through-the-line campaign to successfully launch the first Captain Morgan RTD in Australia, for which I was innovation project lead. Innovation Commercialisation Manager – Bundaberg Rum. Project lead and responsible for the commercialisation and launch of NPD such as Bundaberg Brewed & Crafted, I developed my commercial acumen, project management skills and ability to make decisions that are customer-centric as well as driven by consumer insight. Digital Media Lead - Bundaberg Rum. My first role at Diageo and a unique opportunity to be custodian for a local and iconic brand, I was responsible for developing the digital communication strategy for all owned digital media platforms, including Facebok, EDM, website and online store. Here, my love affair with the liquor industry was born.

The Unilever Graduate and Future Leaders programs allowed me to transition into the world of FMCG, and rapidly gain valuable cross-category experience. I completed several training courses where I developed skills and behaviours that I still today. Ben & Jerry’s quickly became the fastest growing ice cream brand in Australia.