Amanda Rollins Email & Phone Number

Redondo Beach, California, United States

Los Angeles County, California, United States

Los Angeles, California, United States

El Segundo, California

• Led creative strategy, as the sole Strategist, for TV, Streaming, YouTube and social channels from concept to completion. Emphasis was on women’s fashion, activewear and shoes.
• Wrote the creative brief which set the guardrails for our commercials; defining client objectives, serving as the product expert, setting the brand tone, sharing target insights and establishing messaging so that the.
• Monitored campaign performance using KPIs, attended weekly media meetings and shared out learnings in order to improve future creative.
• Served as the voice of the consumer for our commercials using and executing primary and secondary research; monitored cultural and social trends, conducted competitive analyses, moderated qual when needed for briefs.
• Key Brands: Fabletics (activewear), JustFab (shoes) and ShoeDazzle (shoes).

Santa Monica, California

Clients: Farmers Insurance and La-Z-Boy

Santa Ana, CA

Collider is a marketing strategy lab that helps brands and products connect to culture and trends through insights, research and innovation. We use this cultural lens to help clients build differentiated brand and product architectures and open up a new source of product innovation. Clients: Taco Bell, Nestlé, Toyota

Greater Los Angeles Area

http://www.sensisagency.com/Sensis is a full service advertising agency using digital thinking to reach the multicultural mainstream. We help our clients take advantage of the fundamental changes taking place in the marketing world — the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media. Our.

Greater Los Angeles Area

www.hypothesisgroup.comHypothesis offers a wide range of research services. Our qualitative research techniques include focus groups, one-on-one interviews, mini-groups, and ethnographies, plus unconventional, highly personal approaches such as diaries, behavior logs, photographs, and drawings. Our quantitative research services encompass online data.

http://added-value.com/Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. What they uniquely provide is a powerful blend of intellectual rigor and inspired creativity, a crystal clear definition of the problem, and an enlightened understanding of the consumer and the brand. Their answers.

Bachelor'S Of Science, Marketing

Activities and Societies: American Marketing Association

Associate Of Arts (Aa), Business Administration And Management, General

General Education