• Led creative strategy, as the sole Strategist, for TV, Streaming, YouTube and social channels from concept to completion. Emphasis was on women’s fashion, activewear and shoes.• Wrote the creative brief which set the guardrails for our commercials; defining client objectives, serving as the product expert, setting the brand tone, sharing target insights and establishing messaging so that the creative team could develop concepts to promote the idea most effectively.• Monitored campaign performance using KPIs, attended weekly media meetings and shared out learnings in order to improve future creative.• Served as the voice of the consumer for our commercials using and executing primary and secondary research; monitored cultural and social trends, conducted competitive analyses, moderated qual when needed for briefs. • Key Brands: Fabletics (activewear), JustFab (shoes) and ShoeDazzle (shoes).

Clients: Farmers Insurance and La-Z-Boy

Collider is a marketing strategy lab that helps brands and products connect to culture and trends through insights, research and innovation. We use this cultural lens to help clients build differentiated brand and product architectures and open up a new source of product innovation. Clients: Taco Bell, Nestlé, Toyota

http://www.sensisagency.com/Sensis is a full service advertising agency using digital thinking to reach the multicultural mainstream. We help our clients take advantage of the fundamental changes taking place in the marketing world — the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media. Our services include full spectrum campaigns, digital advertising, mobile, social media, brand development, website design, application development and more.Technical tools: Simmons, Comscore, Census, have dabbled in Radian6Cleints: Metrolink, 89.3 KPCC, DirecTV, FDA Center for Tobacco Products, Washington Gas

www.hypothesisgroup.comHypothesis offers a wide range of research services. Our qualitative research techniques include focus groups, one-on-one interviews, mini-groups, and ethnographies, plus unconventional, highly personal approaches such as diaries, behavior logs, photographs, and drawings. Our quantitative research services encompass online data collection, as well as CATI, mall-intercept, central location recruit, and in-person interviewing both domestically and internationally in over 150 countries.Clients: Disney (Consumer Products, Interactive, and Channel), Mattel Fisher-Price, Westfield Shopping Centers, and Kid Stuff Marketing

http://added-value.com/Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. What they uniquely provide is a powerful blend of intellectual rigor and inspired creativity, a crystal clear definition of the problem, and an enlightened understanding of the consumer and the brand. Their answers are sharp, strategic and grounded in insight.Clients: Kimberly-Clark, Yahoo!, Nolet Spirits, Georgia-Pacific, Sargento cheese, IKEA, Ford, Lexus, Ducati, Harley-Davidson, The Alliance for Climate Protection