Romain Latry Email & Phone Number

Paris, Île-de-France, France

Massy, Île-de-France, France

• Analysing performance of media campaigns across Social and Display channels, as well as within various app environments, ensuring effective targeting and optimization.
• Helping monitor and implement full-funnel digital acquisition strategy, encompassing Branding, Traffic, Performance, and Retargeting objectives, to drive customer engagement and conversions.
• Working with direct social media agencies, display partners, and mobile app agencies on the launch of Carrefour campaigns and ensuring coordination for data quality and performance tracking.
• Ensuring quality control of data from digital campaigns, coordinating with relevant teams to maintain data integrity and accuracy.
• Conducting analysis to identify trends and opportunities, making recommendations for optimizations and improvements to drive ROI.

• Guided a diverse portfolio of over 15 e-commerce brands, including Sachi Skin and Hotel Beaulac Neuchâtel, implementing CRM and email marketing strategies, resulting in an average monthly recurring revenue increase of.
• Conducted comprehensive audits of e-commerce sites, identifying customer profiles, objectives, existing elements, and obstacles, which laid the groundwork for tailored digital strategies.
• Developed customized email marketing strategies, focusing on segments, optimal timing, and content, that elevated client ROI through targeted newsletters, promotional campaigns, and email sequences.

Paris, Île-de-France, France

• Identified and contacted key prospects (commercial directors, HR, CEOs) by leveraging a deep understanding of Job2BeDone's commercial strategies and offerings, resulting in over 20 qualified meetings booked with.
• Utilized growth tools and strategies to exceed weekly meeting objectives, enhancing the company's client acquisition efforts through effective prospecting and lead qualification.
• Transitioned from assisting the Development Director in client meetings to independently conducting sales discussions (via phone, video, or in-person), significantly contributing to the full sales cycle from lead.
• Analyzed client satisfaction KPIs and conducted competitive market research, proposing innovative actions to boost client acquisition and satisfaction, further solidifying Job2BeDone's position in the market.

Paris, Île-de-France, France

• Assisted in managing the development and launch of five premium watches with price points ranging from $100k to $300k, ensuring seamless execution by coordinating communication with craftsmen in Switzerland, organizing.
• Crafted creative and development briefs in collaboration with internal teams, which aided in producing compelling marketing and training materials, including videos and booklets, elevating sales support and product.
• Communicated with international subsidiaries, overseeing collection logistics and updates to ensure cohesive global alignment.

Singapore

• Established operational frameworks for sourcing, importing, and selling French wines in Singapore, successfully distributing over 3,000 bottles in two years, generating over $60K in revenue.
• Acquired and retained over 150 high-value clients within four months, exclusively through online channels such as email marketing, Facebook Ads, referral programs, and SEO.
• Organized a dozen B2C wine tasting educational events in premium venues with over 15 attendees each in collaboration with other brands, enhancing customer engagement and brand visibility in the market.

Paris, Île-de-France, France

• Stengelin is a consulting firm combining expertise in accounting, human resources, business law and taxation to serve a portfolio of over 600 clients in France.
• Developed a digital work tool for the whole firm, enhancing exchanges and client experience
• Assisted with an ERP migration
• Essentials of accounting
• Customer service -----------------------------------------------------------------------------------------------------------------Stengelin est un cabinet de conseil, d’audit et d’accompagnement des entrepreneurs dans.
• Développement et mise en place d’une nouvelle interface de travail pour les trente collaborateurs du cabinet ainsi que pour leurs clients

Ms Transformation Digitale, Marketing & Stratégie, Marketing

Master 2 (M2), Transformation digitale, Marketing & Stratégie

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Exchange Semester, Business Administration And Management, General

High School Diploma, Economics, 15/20