Lifecycle management, competitive analysis, portfolio analysis, forecasts

Manage user/market research for new games in North American and European markets, including market research, forecasting, playtests, gate reviews, opportunity selection, product strategy, portfolio management and product iteration- Guide territory, platform and portfolio expansion strategy to Western markets, PC/console/GaaS/Live games, and IP/studio acquisition- Partner with investment teams during the ideation stage of new studios, providing expertise on concept selection, positioning and facilitating pre-production kick-off- Collaborate closely with studios, publishing, and leadership to shape and refine development strategy, marketing approaches, and operational efficiency across NetEase’s diverse portfolio- Champion the recognition of the new North American strategy development center across the organization, fostering collaborations internally and externally, refining team positioning, adopting cost-effective methodologies and tools, and collaborating on the creation of the Montreal IEG user lab for playtests- Formulate the global esports plan for upcoming hero-shooter Marvel Rivals, leveraging thorough competitive analysis and product evaluation to provide strategic recommendations for streaming strategies, tournament formats, partnerships, and innovative franchising/promotion-relegation approachesProjects:- Marvel Rivals: 6v6 hero-shooter with Marvel superheroes- Where Winds Meet: open-world action RPG set in Northern Song Dynasty- Bad Brain project: open world, story-driven action-adventure set in paranormal 1980s thriller setting- Unannounced projects

Provide insights and strategic recommendations to top management, production and publishing teams, including core teams, monetization, marketing & esport teams- Planned, implemented and analyzed consumer and market research studies using data analytics, qualitative and quantitative tools: positioning, concept test, value proposition, segmentation, transmedia, business models, audience, brand, acquisition, retention, monetization, esports- Demonstrated deep expertise of GaaS/Live games, acting as strategic advisor for Rainbow Six: Siege core team and top management on live strategy, business development, and brand management- Pioneered esports analysis for Pro League and Six Invitational, optimizing on-site event experience, online viewership, and in-game monetization, resulting in robust continued YoY growth across all KPIs- Created a new hybrid forecasting model for Rainbow Six: Extraction, driving strategic alignment among stakeholders with diverse goals and directly influencing the game's launch price (reduced from 60$ to 40$ plus a Game Pass deal). This model was subsequently adopted by other production teams- Supervised and mentored 2 mid-level analysts- Delivered lectures at industry/indie events and universities on the video game industry and market research (University of Sherbrooke, La Caravane...)- Founding member of the Game Intelligence cell, a multidisciplinary team composed of data experts (analytics, user research, financial planning, strategic planning, community developers) to develop Live data best practices and align insights for executive leadershipProjects:- Unannounced projects- Rainbow Six: Siege- Rainbow Six: Extraction- Rainbow Six: Mobile- For Honor- Roller Champions

Groupe d’Analyse et de Théorie Economique (GATE) is a research unit in economics affiliated with the CNRS ranked among the top 5% institutions worldwide in the field of experimental economics and first in France.- Researched and supervised lab experiments on incentives, decision-making and strategic interactions- Worked under the guidance of leading economist Pr. Marie Claire Villeval (citations: 6500; h-index: 35)- Supervised team of 4 for lab-in-the-field study- Collected qualitative and quantitative data for a large-scale field experiment on the efficiency of crackdowns in public transportations- Participated in international seminars and symposiumsOrganizational Behavior @EMLYON Business School- Collected data on the nature of the relationship between CEO-level characteristics and firm-level outcomes- Developed and implemented a combined teaching approach for Human Resources courses featured in the 2nd edition of l’Antibible des Ressources Humaines

Led debates and keynote addresses with C-level executives, economists, scholars and politicians such as Bertrand Delanöé, ex-mayor of Paris, or Michel Rocard, ex-French Prime minister in front of 400+ people (see: https://goo.gl/Uk68Gk).Organized TEDxEMLYON with a team of 12 members. Performed on stage on the theme "How to face a problem: from reaction to creation".

Le 1 is a newspaper that addresses a major current issue every week through the eyes of writers, researchers, philosophers and anthropologists, as well as artists, poets, illustrators and experts.As Business Analyst for Le 1, I was part of a team tasked with managing Le 1's successful entry into regional markets (ex: Lyon) through promotion, direct marketing and sales.

Omio (formerly GoEuro) is Europe's leading multimode travel startup.- Planned, developed and implemented acquisition & growth plans for the French market through search engine optimization- Identified and scaled growth strategies. Result: increased online traffic of the French domain by +2000%- Created content for blogs and social media- Presented structured reports on results and worked together with the IT teams