Romain Maire Email & Phone Number

Montreal, Qc, Ca

Lifecycle management, competitive analysis, portfolio analysis, forecasts

Montreal, Quebec, Canada

Manage user/market research for new games in North American and European markets, including market research, forecasting, playtests, gate reviews, opportunity selection, product strategy, portfolio management and product iteration- Guide territory, platform and portfolio expansion strategy to Western markets, PC/console/GaaS/Live games, and IP/studio acquisition- Partner with investment teams during the ideation stage of new studios, providing expertise on concept selection, positioning and facilitating pre-production kick-off- Collaborate closely with studios, publishing, and leadership to shape and refine development strategy, marketing approaches, and operational efficiency across NetEase’s diverse portfolio- Champion the recognition of the new North American strategy development center across the organization, fostering collaborations internally and externally, refining team positioning, adopting cost-effective methodologies and tools, and collaborating on the creation of the Montreal IEG user lab for playtests- Formulate the global esports plan for upcoming hero-shooter Marvel Rivals, leveraging thorough competitive analysis and product evaluation to provide strategic recommendations for streaming strategies, tournament formats, partnerships, and innovative franchising/promotion-relegation approachesProjects:- Marvel Rivals: 6v6 hero-shooter with Marvel superheroes- Where Winds Meet: open-world action RPG set in Northern Song Dynasty- Bad Brain project: open world, story-driven action-adventure set in paranormal 1980s thriller setting- Unannounced projects

Montreal, Quebec, Canada

Provide insights and strategic recommendations to top management, production and publishing teams, including core teams, monetization, marketing & esport teams- Planned, implemented and analyzed consumer and market research studies using data analytics, qualitative and quantitative tools: positioning, concept test, value proposition, segmentation, transmedia, business models, audience, brand, acquisition, retention, monetization, esports- Demonstrated deep expertise of GaaS/Live games, acting as strategic advisor for Rainbow Six: Siege core team and top management on live strategy, business development, and brand management- Pioneered esports analysis for Pro League and Six Invitational, optimizing on-site event experience, online viewership, and in-game monetization, resulting in robust continued YoY growth across all KPIs- Created a new hybrid forecasting model for Rainbow Six: Extraction, driving strategic alignment among stakeholders with diverse goals and directly influencing the game's launch price (reduced from 60$ to 40$ plus a Game Pass deal). This model was subsequently adopted by other production teams- Supervised and mentored 2 mid-level analysts- Delivered lectures at industry/indie events and universities on the video game industry and market research (University of Sherbrooke, La Caravane...)- Founding member of the Game Intelligence cell, a multidisciplinary team composed of data experts (analytics, user research, financial planning, strategic planning, community developers) to develop Live data best practices and align insights for executive leadershipProjects:- Unannounced projects- Rainbow Six: Siege- Rainbow Six: Extraction- Rainbow Six: Mobile- For Honor- Roller Champions

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Lyon, Auvergne-Rhône-Alpes, France

Groupe d’Analyse et de Théorie Economique (GATE) is a research unit in economics affiliated with the CNRS ranked among the top 5% institutions worldwide in the field of experimental economics and first in France.- Researched and supervised lab experiments on incentives, decision-making and strategic interactions- Worked under the guidance of leading economist Pr. Marie Claire Villeval (citations: 6500; h-index: 35)- Supervised team of 4 for lab-in-the-field study- Collected qualitative and quantitative data for a large-scale field experiment on the efficiency of crackdowns in public transportations- Participated in international seminars and symposiumsOrganizational Behavior @EMLYON Business School- Collected data on the nature of the relationship between CEO-level characteristics and firm-level outcomes- Developed and implemented a combined teaching approach for Human Resources courses featured in the 2nd edition of l’Antibible des Ressources Humaines

Led debates and keynote addresses with C-level executives, economists, scholars and politicians such as Bertrand Delanöé, ex-mayor of Paris, or Michel Rocard, ex-French Prime minister in front of 400+ people (see: https://goo.gl/Uk68Gk).Organized TEDxEMLYON with a team of 12 members. Performed on stage on the theme "How to face a problem: from reaction to creation".

Le 1 is a newspaper that addresses a major current issue every week through the eyes of writers, researchers, philosophers and anthropologists, as well as artists, poets, illustrators and experts.As Business Analyst for Le 1, I was part of a team tasked with managing Le 1's successful entry into regional markets (ex: Lyon) through promotion, direct marketing and sales.

Berlin

Omio (formerly GoEuro) is Europe's leading multimode travel startup.- Planned, developed and implemented acquisition & growth plans for the French market through search engine optimization- Identified and scaled growth strategies. Result: increased online traffic of the French domain by +2000%- Created content for blogs and social media- Presented structured reports on results and worked together with the IT teams

Master Of Science In Management, "Grande Ecole" Program

#2 Master in Management in France, #27 worlwide #12 MSc in Management worlwide Highest honors. Leadership Certificate from the French Air.

Master Of Business Administration - Mba

Valedictorian. Courses in strategy, data analysis, quantitative and qualitative research methods, organizational behavior, organization.

Bachelor Of Arts - Ba, Philosophy

Courses in modern and contemporary philosophy, history of philosophy, philosophy of knowledge, sociological foundations, sociology.

Exchange Semester

Highest GPA among international students. Certificate in Dutch. Courses in organizational behavior, performance management, innovation.

International Seminar

Highest honors. Courses in financial management, business environment, logistics, impact of EU membership, marketing, branding, HR.

Preparatory Class

Highest honors. A two-year intensive higher education in preparation for the national competitive exams to top French business schools..

High School Diploma In Science, Specialization In Mathematics

Highest honors (Bac S spé Maths : mention très bien et félicitations du jury, 18/20).