Supporting companies and associations in their digital strategies through 5 pillars:1-Traffic acquisition (GoogleAds, YouTubeAds, Facebook and Instagram Ads, SEO, SEA, partnerships, etc.)2-Traffic retention (Generic remarketing, sequential remarketing, intra-remarketing, personalization, etc.)3-Site optimization (UX/UI, contact forms, GDPR, A/B Test, landing pages, etc.)4-Reactivation of lost leads (Database optimization, e-mailing, growth hacking, personalization, etc.)5-Building customer loyalty (e-mailing, satisfaction survey, loyalty program, etc.)A digital strategy is not only about increasing the number of visits to your website, it is about finding the right audience, retaining them when they show an interest in you. Improve your experience on the site and facilitate contact with your contacts. It also means creating a detailed database in order to reconnect with your unconverted leads in a personalized way and maintain your customer relationship in a loyalty process.

🎯 Google Ads course / Search Engine Advertising / PPC🕵 Google Tag Manager course / Tracking ⚖️ European data reglementation RGPD / Reglementation about Cookies

📍 La Rochelle 📍 Tours 📍 Orléans 📍 Paris Cachan 📍 Rochefort ⏱️ + 1,000 hours of courses taught 👌 + 1,400 satisfied students (100% satisfaction on surveys) 🌎 Courses taught in French and English 🎓 Interventions in 10 training programs : 🚀 Master of Science Digital Marketing (BAC +5) 📢 Master of Science Digital Communication and Influence Strategies (BAC +5) 🗣️ Master of Science Marketing and Sales Management (BAC +5) ✈️ Master of Science Tourism and Tourism Management Events (BAC +5) 🏘️ Master of Science Real Estate Services Management (BAC +5) ⚕️ Master of Science Health Management – ​​Prevention and Well-Being (BAC +5) 💼 Master Grande École (BAC +5) 👨🏻‍💼 Bachelor Business (BAC +3)🧳 Bachelor in Tourism and Hospitality Management (BAC +3) 🏡 Bachelor Real Estate Management and Negotiation (BAC +3) 📖 Master Thesis Management (French and English): Support for Master of Science Digital Marketing 2nd year on the following themes: Growth Hacking, SEA, SEO, SXO, Data, Customer Experience, AI,... 🔆 Responsible for the Digital Summer School: 3 weeks online with Masters level students from around the world. On the program: Wordpress website creation, traffic acquisition (SEO/SEA), social networks and advertising, Data & CRM and Google Certifications.

💯 360 degree digital support 💯 👔 + 50 B2B Leads / month 💻 Website Redesign, Development and Management 🚀 One of the fastest websites in France 📜 + 200 pages 📱 Responsive 🔍 SEO 🏅1st or 2nd place on all of the brand's products with the suffix "wholesaler" 📈 + 1,900% Impressions 🖱️ + 345% Clicks 🎯 SEA ✅ 1,200 targeted keywords 👓 LinkedIn Ads 📶 Analytical tracking 📧 E-mailing 👀 IP detection prospect ✍️ Content Strategy 🧑🏻‍💻 Intern Supervision

📊 Teaching mission for Master 1 on the data axis in Digital Marketing. 📌 Intro: data/Big data definition + internet operation + GDPR and anonymity + Webmarketing strategy / AARRR model / Growth Hacking 🎯 1 - Use external data from GAFAM for the acquisition of prospects (social ads, Google ads, SEA, SEO,...): identify the levers with relevant targeting and the relevant format(s) to match your offer with demand and measure your actions with relevant KPIs. 📶 2. Use your internal data from your website/application to optimize conversion between prospects and leads: with Google Analytics, know how to activate prospects by measuring the impact of your content + know how to retain your prospects by identifying key behaviors on the site/app and create retargeting groups. 📧 3-Use internal data from the CRM/customer database to do customer intelligence: use clusters to build personas, do customer segmentation and personalized emails, know how to better transform leads into customers, adapt its offer, cross-selling, improving its acquisition, controlling and optimizing its costs. 🔮 Outro: Do ​​predictive analysis (predicting heart attacks on a population) using an algorithm on data science software.

🎓 School Jury for Certifications : 👩‍💻 Graduate Digital Communication & Design (AWM) 💻 Graduate Webdesigner (AWM) 🎨 Bachelor UX/UI 🎮 Bachelor Gaming

🎯 Optimization, Creation & Management of Google Ads Campaigns : 💰 3 000 € de budget ✅ 800 mots-clés ciblés 🖱️ 3 700 visites générées 🔍 SEO Consulting :🌳 Website Tree Structure 🇭🇳 Hn Structuration ✍️ SEO Writing 💡 Content ideas 📈 + 1 300 % Impressions 🖱️ + 400 % Clics

🎯 Optimization, Creation & Management of Google Ads Campaigns : 💰 16 000 € budget ✅ 2 000 keywords targeted 📉 -20 % CPC 🖱️ 24 000 visits generated 💻 Website Development & Management : ⚙️ Maintenance & Backups 🆕 Annual updates of tarification ⚖️ RGPD compliance 🔒 Security✍️ Content Creation

📍 Nantes 📍 Vannes 🎓 Certified Professional Training 💻 WebDevelopment with Wordpress 💻🔍 SEO 🎯 SEA 📈 Google Analytics & Matomo 🎬 YouTube & YouTube Ads ✖️ Twitter Ads 📱 LinkedIn Ads

🎓 Master 1st year 🌐 72 hours of WebMarketing 🎓 Bachelor 3rd year📈 28 of trafic management 🎓 Bachelor 1st year 🔍 28 hours of SEO & SEA

🌾 Partnership with Foryonks for a client in the agro-food industry 📱 Leads Generation on LinkedIn Ads :🧲 Use of a Lead Magnet with an e-book. 📧 + 100 Leads received 🪙 Cost per Lead : 11€

🔍 SEO Consulting 🎯 SEA Consulting 🖊️ Training to SEO web writing

🎯 Optimization, Creation & Management of GoogleAds Campaigns

♟️ Implementation of digital marketing strategy : 🎯 Acquisition of trafic & notoriety via Facebook Ads & LinkedIn Ads 🧲 Retention of trafic with LinkedIn Ads 📧 Reactivation of Leads with emailing

💻 Web development & Webdesing of captravo.com

🦾 Team of 5 employees. 🎯 SEA : Monitoring, optimisation, campaigns création (GoogleAds, BingAds). From 50k€ to 150k€ budget / month. (France/Belgique/Suisse) 🔍 SEO : Implementation of strategy, management of freelances and reporting. 👓 SMO/SMA : Sponsored Ads Facebook & LinkedIn. Around 50k€ budget / month. (France/Belgique/Suisse) 💻 Website management and development working with web developer. 🔭 National and International Benchmarking, market Analysis and recommandations to the board for growth. ⚙️ Dematerialization of interns process. 🧠 Intern Training of SEA/SEO/Community Management. ⭐ Recruitment of talents in business schools. 🎬 Videos content creation.

🔍 Search Engine Marketing (SEM) : 🌳 Search Engine Optimization (SEO) : Arborescence and content of website. 👓 Social Media Optimization (SMO) : Development of visibility on Facebook and hiring campaign on LinkedIn. 🎯 Search Engine Advertising (SEA) : Advertising space purchasing on (Google Adwords, BingAds, Facebook, LinkedIn) 🔭 Competition Benchmarks. 🤖 ChatBot (setting up, tests and intern process). 💼 Seminar event organisation.

📁 Management and optimization of the B2B customer database. 🎂 Calculation of the nutritional values ​​of products in accordance with legislation.

🗣️ Sales. 💶 Cash Management. 💓 Development of loyalty. 📦 Inventory management. 🗓️ Team planning. 🔧 Team building. 🕚 60 à 70 heures / semaine.

🗣️ Sales. 💶 Cashier. 🕚 60 hours / week.

🍴 Hotel and restaurant.📈 Started from the bottom dishwashing to management of workers. Organizing and operating events. 🌎 International Customers