Romain Blancheteau, Pmp®, Psm Ii, Safe® 6 Email & Phone Number

Through my 9 years of marketing and brand development in Asia in the watchmaking, fashion and luxury industries, I have driven programs & projects in digital marketing, brand strategy, innovation and e-commerce using agile and waterfall methodology. I am fluent in English, French and I have great knowledge of Chinese.▪ MARKETING STRATEGYHaving a strong understanding of the global luxury consumer with a particular focus on Chinese markets, I have delivered significant projects inside complex organizations while being able to adapt and work in a multicultural, fast-paced environments. Strategic thinker with the ability to identify and capitalize on growth possibilities.▪ E-COMMERCEI have implemented a multi-currency e-commerce platform and a China-specific e-commerce platform. I took care of the activation on several online marketplaces such as Tmall (天猫), JD (京东), RED (小红书), VIP.com (唯品会), Secoo (寺库) and Zalora. I also have great knowledge of SEO and SEM.▪ SOCIAL MEDIAI supervised the implementation of social media activation and campaigns on platforms such as WeChat (微信), Sina Weibo (微博), RED (小红书), Facebook and Instagram. I managed campaigns with influencers in Greater China and SEA markets.▪ DIGITAL TRANSFORMATIONI conducted a digital transformation program to implement a digital platform to enhance product documentation sharing, collaborative work and coordination for internal use and with external partners.▪ COORDINATION AND TEAM MANAGEMENTI have developed strong coordination skills, being the key person for multiple years for internal and external communications between the headquarters in Europe and the team and customers in Asia.▪ MONITORING, ANALYSIS & REPORTINGResponsible for project portfolio monitoring, I took care of the data collection, the implementation of KPIs and the setup of dashboards to measure and follow up the activities. Based on the trends and collected data, I was able to define the best strategy to improve acquisition and conversion.▪ BUSINESS DEVELOPMENTI enjoy conducting sale negotiations and promoting the products to the key accounts in Greater China, Japan, South Korea and South-East Asia markets. I offer an optimal support to key accounts, being in daily contact with them.