Romain Couvidou Email & Phone Number

Marseille, Provence-Alpes-Côte D’Azur, France

At CMA CGM - Digital Agency2 channels:- eCommerce web plateform- APICollect the internal and external needsIdentify new functionnalities to improve the customer journeyAnticipate and prioritize the needsFunctional specification document (FSD) creationResponsible of the product backlog Description of user storiesMonitor the development steps and test phaseValidate functionnal testsTest the product and identify potential improvement linesEnsure the product quality and follow the performancesOther cross functional topics...

Aix-En-Provence, Provence-Alpes-Côte D’Azur, France

Creation of product vision and strategy, branding, pricing, selling, innovation and social media strategy;Actively involved in the implementation of new projects as per studies, business plan, until delivery;Constant contact with local and international teams in the project implementation in Poland, Slovakia, Russia and Baltics;Business and operations monitoring: campaign effectiveness, project delivery, financial performances;Supervise and report the areas’ business KPIs (CPA, CVR, BR, IC, ROI, ARPU, LTV) and analytical tools (Google Analytics and others);Creation and control of yearly forecast budgets and contact with business partners;Creating dashboards, presentations and interpretation of analytical data with business recommendations;

Région De Warsaw, Pologne

Responsible for the product roadmap in Poland and Slovakia;Conduct user research, data analysis (Google Analytics) and competitive analysis;Responsible for the product delivery with prioritization and validation of the backlog, sprints, tests and final delivery;Define, set and supervise the product KPIs with a customer-centric approach;Collaborate with the support team to ensure the product quality, stability, and compliance;Leading a 3-persons team dedicated to the landing pages/banners creation for advertising campaigns (Google Ads, others);Planning, coordination and supervision of the UX optimizations, innovations, A/B tests and content created;

Région De Paris, France

Responsible for an important weekly marketing budget, for France TV websites and partners;Leading the daily paid advertising campaigns on Google, Facebook and Twitter;Performances analyses, reporting and daily KPIs monitoring: CPC, CPA, CTR;Constant market analysis and benchmarks;Actions on other marketing channels :- Creation and management of quizz campaigns- E-mailings + newsletters (basic HTML skills)- Display campaigns + mobile phone promotion (iOS, Android)- Community management (Facebook, Twitter)- Partnerships management (Orange, Yahoo, MSN, Free, L’internaute) with recommandations of articles feeds + widget setup

Région De Paris, France

Providing efficient support to the head of partners in the partners research (mail, phone, meetings and negotiations) and signing of 3 new contracts for a total amount of 30K€;Creation of commercial offers and creating a book of 400 potential clients;Responsible for the partners communication and for the daily partners operations: - creation of editorial content- email marketing (HTML basic knowledge)- display promotions - creation and management of quizz campaigns in relation with the radio channel RTL, and on the website www.rtl.fr- weekly reporting with the eStat tool- edit and check of contracts - daily relationship with many internal services (Online Journalists, Entertainment, PR, Developers, Law)

London, Royaume-Uni

Management and animation of a network of blogs for 50 clients + SEO optimizations + SEA campaignsSEO Optimisation- Work on content, with WordPress (writing of new articles...)- Work on the Community Management (Facebook, Twitter)- Work on linking SEA campaigns (Google AdWords) : Creation + Follow + Reporting + Costs ManagementDaily use Softwares- Google Analytics- Google AdWords- WordPress

Master Of Science (Msc), Marketing & Project Management

Lectures in Gestion et Management, Sale Engineering, Project Management, Planification, Project Financement, Costs Estimation, Etc.

Bachelor In Business Administration, Major In Entrepreneurship

Lectures in Marketing, Management, Accounting, Tax, Finance, Labour law, etc. ASSOCIATIONS : ECE Trotters - Promotion of the school during.

International Business Administration

English program: "International Business Administration"