Romain Faury Email & Phone Number

Midvale, Utah, Us

Midvale, Utah, Us

My main responsibility is to define & execute on OrthoGrid’s 3-year Strategic Roadmap and International Sales strategy. My Role is to bring focus to the organization; develop & commercialize the right tools for the right job; bring advanced technology like AI (deep learning) and AR to the market; deliver unmet Accuracy & Efficiency levels; elaborate a clear message for surgeons, hospitals, patients & strategic partners/investors; position OrthoGrid as the leader in the digital transformation of Orthopaedics.o Upstream Marketing: Define & execute a strategic plan for AI-powered image-based navigation, AR, and other advanced technologies in the Ortho Market: Hip / Hip Preservation / Traumao Branding & Messaging: Create a first-to-the-industry AI brand & message to clearly and simply explain & educate on research & data intensive solutions, their value, efficiency, benefits & long-term potential.o International Sales: Assess market access & execute on business opportunities: Japan, Australia, EMEA.o Business Affairs: Lead HCP contracting, reporting & payment of activities.o Process Build-up: full-commercialization, project opportunity assessment, etc.

Warsaw, Indiana, Us

My Portfolio: 40+ brands for up to $ 120M in revenue.o Upstream Marketing: in charge of portfolio strategy & positioning globally from NPI to phase out. Define business models, create KOL groups, drive development team based on clinical & market needs, conduct product evaluation, define launch strategy, create training & coordinate global forecasts & roll-out.o Go-to-market Strategy: Successful setup of a clinical-based Hip Fracture program to grow implant sales: business case, pricing, customer segmentation, messaging and Training & Education., value propositions & messaging, marketing materials/trainings, pricing & goals.o Strategic Plan Definition for Hip Optical Nav & Smart Implants: Looking for products & technologies, to answer market opportunities, the company's mission/vision and mid-to-long term goals to fill portfolio gaps, drive revenue & build a broader ecosystem of solutions. o Business Development: Led co-development activities with a strategic partner: Project facilitator with all ZB cross-functional groups for successful integration of clinical, regulatory, market access & commercial strategies.o Customer Segmentation/Commercial Excellence: Built an excel tool to rank customers based on Sales/Margins/DSO in collaboration with the French General Manager. Looked at cost saving opportunities by amending Sales General Terms and Conditions and setting sales incentive plans.

Warsaw, Indiana, Us

Strategic Marketing for Hip Stems - GlobalIn charge of the Global Cemented Stems Portfolio - 8 brandso Tracking new business opportunities for next generation products - Elaborating Business Cases o NPI: Daily work with global developing engineers, lead surgeons and key healthcare professionals to develop, produce & deliver world-class products - Led the Global Product Evaluation Phase and Full Launch of the Sirius Cemented Stem (Taper Slip Philosophy).o Coordinating Global forecasting & rollout across 20 countries – 100% of Sets delivered as planned.o Training of Sales & Marketing teams from all countries – Q&A sessions, looking for constant input from market to track needs and best adapt marketing materials to specific markets.o Leading the Cemented Stem Global Rationalization Plan - Optimizing manufacturing capacities according to changing market needs

Rillieux-La-Pape, Fr

o Product pre-launching and launching in the US Market (Spine Hardware implants & Cages).o Establishing the product sales forecasts – zero stock outs. o Market/Competitor analysis –New opportunities identified. Better positioning of our products.o Tradeshow manager and coordinator: NASS & AAOS – Ease communication with Surgeons.o Coordinator of a big marketing campaign targeting surgeons – Direct meetings increased by 20%.o Establishing custom kits composition for specific Surgeons

Leverkusen, North Rhine-Westphalia, De

o Operational Marketingo Conduct from scratch of a study for the launch of a new pesticide product in Europeo Coordinating meeting with the research/scientific for the product composition and the regulation department for the Afssa and CE Approval (91/414/CE) – Anticipate challenges to reduce testing period. o Conduct of Market research and competitor analysis for this new product – Presented and Approved by the head of BES.o Monitoring previous products launches figures on the marketo Forecast of the pesticides market trends as 3 years minimum are needed to launch a new product with all the clinical research and testing requirements

Moorhead, Mn, Us

o Full time French teacher through entertainments for American children aged from 7 to 18 years old.o Managing and leading different groups.o Fast integration and team work.o Adaptation to a foreign language and a different culture.

Master Of Science (Ms), Management And Marketing

M.I.B. - Master In International Business

Sommelier, Wine Steward/Sommelier

Economics, English, Spanish, Maths, Philosophy, French Litterature