My main responsibility is to define & execute on OrthoGrid’s 3-year Strategic Roadmap and International Sales strategy. My Role is to bring focus to the organization; develop & commercialize the right tools for the right job; bring advanced technology like AI (deep learning) and AR to the market; deliver unmet Accuracy & Efficiency levels; elaborate a clear message for surgeons, hospitals, patients & strategic partners/investors; position OrthoGrid as the leader in the digital transformation of Orthopaedics.o Upstream Marketing: Define & execute a strategic plan for AI-powered image-based navigation, AR, and other advanced technologies in the Ortho Market: Hip / Hip Preservation / Traumao Branding & Messaging: Create a first-to-the-industry AI brand & message to clearly and simply explain & educate on research & data intensive solutions, their value, efficiency, benefits & long-term potential.o International Sales: Assess market access & execute on business opportunities: Japan, Australia, EMEA.o Business Affairs: Lead HCP contracting, reporting & payment of activities.o Process Build-up: full-commercialization, project opportunity assessment, etc.

My Portfolio: 40+ brands for up to $ 120M in revenue.o Upstream Marketing: in charge of portfolio strategy & positioning globally from NPI to phase out. Define business models, create KOL groups, drive development team based on clinical & market needs, conduct product evaluation, define launch strategy, create training & coordinate global forecasts & roll-out.o Go-to-market Strategy: Successful setup of a clinical-based Hip Fracture program to grow implant sales: business case, pricing, customer segmentation, messaging and Training & Education., value propositions & messaging, marketing materials/trainings, pricing & goals.o Strategic Plan Definition for Hip Optical Nav & Smart Implants: Looking for products & technologies, to answer market opportunities, the company's mission/vision and mid-to-long term goals to fill portfolio gaps, drive revenue & build a broader ecosystem of solutions. o Business Development: Led co-development activities with a strategic partner: Project facilitator with all ZB cross-functional groups for successful integration of clinical, regulatory, market access & commercial strategies.o Customer Segmentation/Commercial Excellence: Built an excel tool to rank customers based on Sales/Margins/DSO in collaboration with the French General Manager. Looked at cost saving opportunities by amending Sales General Terms and Conditions and setting sales incentive plans.

Strategic Marketing for Hip Stems - GlobalIn charge of the Global Cemented Stems Portfolio - 8 brandso Tracking new business opportunities for next generation products - Elaborating Business Cases o NPI: Daily work with global developing engineers, lead surgeons and key healthcare professionals to develop, produce & deliver world-class products - Led the Global Product Evaluation Phase and Full Launch of the Sirius Cemented Stem (Taper Slip Philosophy).o Coordinating Global forecasting & rollout across 20 countries – 100% of Sets delivered as planned.o Training of Sales & Marketing teams from all countries – Q&A sessions, looking for constant input from market to track needs and best adapt marketing materials to specific markets.o Leading the Cemented Stem Global Rationalization Plan - Optimizing manufacturing capacities according to changing market needs

o Product pre-launching and launching in the US Market (Spine Hardware implants & Cages).o Establishing the product sales forecasts – zero stock outs. o Market/Competitor analysis –New opportunities identified. Better positioning of our products.o Tradeshow manager and coordinator: NASS & AAOS – Ease communication with Surgeons.o Coordinator of a big marketing campaign targeting surgeons – Direct meetings increased by 20%.o Establishing custom kits composition for specific Surgeons

o Operational Marketingo Conduct from scratch of a study for the launch of a new pesticide product in Europeo Coordinating meeting with the research/scientific for the product composition and the regulation department for the Afssa and CE Approval (91/414/CE) – Anticipate challenges to reduce testing period. o Conduct of Market research and competitor analysis for this new product – Presented and Approved by the head of BES.o Monitoring previous products launches figures on the marketo Forecast of the pesticides market trends as 3 years minimum are needed to launch a new product with all the clinical research and testing requirements

o Full time French teacher through entertainments for American children aged from 7 to 18 years old.o Managing and leading different groups.o Fast integration and team work.o Adaptation to a foreign language and a different culture.