Romain Lasnier Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

Responsible of the field marketing for Southern Europe with focus on France and Benelux, my role is to work closely with sales and SDRs to focus on pipeline generation on our Corporate targeted and named accounts as a top priority and Mid-Market as a second priority.Early impact:- In 3 months, I have already achieved the creation of $1.7M pipeline in the region.- I received 2 awards from Sales for exceptional execution of marketing activities.- Awarded Q4 22 Marketing MVP.- Won 1st place with my Make-a-thon project, which encourages employees to come up with a business changing idea and promote it internally. Note: project is now live and helped the business generating millions of $ in ACV pipeline.

Hoboken, New Jersey, Us

Field marketing - Financial Communications ComplianceGenerating pipeline and revenue through different tactics targeting the TOP 100 banks and insurance in EMEA with focus in UK&I, France, Germany, Nordics, Spain and Italy:- Integrated campaign management with $250,000 budget- ABM marketing- Digital ads (google, linkedin, programmatic)- Email and webinar campaigns- Content syndication- Telemarketing- Roundtables and eventsPartner marketing WCX EMEAManaging the partner communications at the EMEA level (Quarterly newsletter, webinar, partner event)Launching new influencer programme through account mapping and targeting (social ads and direct outreach)Liaising with partners to generate pipeline through lead gen activities.

Watford, Gb

Regional Marketing:While overseeing my team's activities and campaigns, I build quarterly plans in sync with the global marketing strategy and take ownership of the Regional marketing activities on the Southern European and Nordics regions (France, Belgium, Luxembourg, Italy, Spain, Finland, Denmark, Sweden and Norway). Activities include ABM (Demandbase), tradeshows, demand gen and PR.Marketing Automation:Using Pardot, I have launched email campaigns and designed nurturing campaigns from scratch in my region. A/B testing each of my emails and templates, I have been able to triple the open rate and double the CTR within 3 months.Paid advertising:As we are recruiting for a digital marketing team I have taken ownership of the Global PPC strategy including: Search, Display, Youtube and Linkedin ads.I have implemented a whole new structure for paid search in EN, FR and DE and increased our app downloads by 673% in 6 months while reducing the cost per install (CPI) from £40 to £5 (edit: £2 now). Channel Partner Marketing:Responsible for global partner communications and maintaining our partner hub updated. Developing and managing the marketing relationship between StarLeaf and its channel partners in the respective regions as well as creating pipeline through co-funded marketing activities.Tools: Pardot, Salesforce, Demandbase, Wordpress, Silverstripe, Google ads, Google analytics, Google keyword planner, Datastudio, SEMrush, Linkedin campaigns.

Watford, Gb

Watford, Gb

I started the marketing of Mobizio from scratch as thebrand didn't even exist (it was part of psHealth and the solution was knownas psMobile). This was an every day challenge to build brand awareness and drive marketing campaigns in a such fast growing environment. Here is a non- exhaustive list of what I was doing:- Help coordinate and project manage across internal teams and externalagencies.- Create and update product marketing assets such as sales presentations, case studies, product spec, etc.- Run monthly newsletter campaign, track customer engagement and drive targeted outbound email campaigns.- Track and influence product roadmaps.- Benchmark of mobile working solutions- Project manage product marketing initiatives such as website creation and refresh, product videos, customer testimonials, press releases and print advertising.- Event Management: Plan and organize events on behalf of Mobizio.- Support and drive lead generation strategies.

Issy-Les-Moulineaux, Île-De-France, Fr

In charge of the operational marketing of 2G/3G/4G networks, mobile internet solutions (prepaid/postpaid) and roaming/international projects and offers.- Coordinate the operational marketing of internet and international mobileoffers.- Ensure the go-to-market strategy trough the business planning periods.- Analyze consumer researches (TNS Sofres, GfK and internal) and adapt the communication materials.- Develop web and application client experiences for international offers.- Ensure the implementation of specific marketing assets: commercial, events, overhaul of the online shop, digital animations.- Ensure consistency in networks and international discourse on all lines ofmarket.Websites: Launching the teaching aid website réseaux.orange.fr. Creating theconcept and the customer experience of the roaming and international offers website.Events: Prepare the network speech and demonstrations for the 2014 SalesConvention and the Hello Show 2014. Partnership with the Mondial de l’Auto.

Issy-Les-Moulineaux, Île-De-France, Fr

- Assist the Marketing Communications Manager in the marketing coordination of internet and international mobile offers.- Help to define networks, offers and products client speeches.- Coordinate the update of customer and salesforce information materials.- Program and optimize direct marketing campaigns.- Participate in the operational management of commercial events.Websites: Launch of the comparative website quialameilleure4G.com (morethan 6,000,000 visits).Events: Organization and participation in several events such as 4G Applidays,2013 Sales Convention, Geek's Live and the Fête des Lumières of Lyon.

London, London, Gb

- Manage localization requests of customer files.- Coordinate the localization and proofreading work of translators.- Manage the implementation of localized assets into the marketing materials in liaise with the creation studio.- Ensure the delivery of marketing materials in relation with the suppliers.Project: Management of the “Heart of House” internal communicationcampaign for IHG hotels (800 marketing materials to locate in 14 countries).

Paris, Fr

- Ensure the reporting of media coverage in relation to the publishers.- Attending the launch of AAA games: Skyrim, Rage, Final Fantasy XIII-2.- Develop press releases and press kits.- Create marketing materials, sales brochures and videos of the agency.- Manage the website’s back office.Events: Participation and presentation of Bethesda games at the Paris GamesWeek 2011 (180000 visitors). Participation in the launch party of the gameFinal Fantasy XIII-2 at Max Linder Panorama.

- Participate in developing and defining the product mix.- Achieve the benchmark for silk products and define the product positioning.- Write the product sheets and manage the website’s back office.- Help to create a new packaging for mulberry tea.

Master'S Degree

Education record

Education record

Education record