Developed and implemented the UEFA National Team Football (UNTF) sponsorship sales strategy.Completed the sales of the UNTF 2014-2017 Global Sponsorship program; negotiating and closing deals with various companies from different industries, achieving commercial objectives and growing overall income.Negotiated and closed the sale of 3 National Sponsor packages.Currently leading the prospection efforts for the UNTF 2018-2021 cycle

Jointly develop sales strategies for International and Host Countries programs Identify, approach, negotiate with commercial targets Manage relationships with internal and external key stake holders Completed the UEFA EURO 2012™ Global Sponsorship program

Contribute to SME's global football development by consulting on the management of existing projects and the acquisition of new businesses.

Jointly set the football business 3 year strategy and achieved related goalsReached undisputed global market leadership 2 years in a row Drove the delivery of all products’ global marketing campaigns and assets Led relationships with EA’s territories, internal and external partnersDelivered additional revenue stream by securing third-party sponsorship of new game featuresCommissioned product specific and business wide research programs Led implementation of all product… Show more Jointly set the football business 3 year strategy and achieved related goalsReached undisputed global market leadership 2 years in a row Drove the delivery of all products’ global marketing campaigns and assets Led relationships with EA’s territories, internal and external partnersDelivered additional revenue stream by securing third-party sponsorship of new game featuresCommissioned product specific and business wide research programs Led implementation of all product marketing campaigns in North AmericaManaged the central servicing team composed of 5 members in Vancouver and 3 in Geneva Show less

Initiated a new group responsible for creating additional value and services for FIFA’s commercial affiliates and generating new revenue streamsManage the FIFA and FIFA World Cup brands development and related projectsManaged the sponsorship and licensing teams for the adidas, Electronic Arts and Gillette accounts Created and delivered a new sponsorship property, the FIFA Interactive World CupActed as Liaison between the Account Management and Licensing departmentsDirected… Show more Initiated a new group responsible for creating additional value and services for FIFA’s commercial affiliates and generating new revenue streamsManage the FIFA and FIFA World Cup brands development and related projectsManaged the sponsorship and licensing teams for the adidas, Electronic Arts and Gillette accounts Created and delivered a new sponsorship property, the FIFA Interactive World CupActed as Liaison between the Account Management and Licensing departmentsDirected several event operations and venue management projects including 2006 FIFA World Cup, UEFA EURO 2004, 2002 FIFA World Cup Show less

Management of leading marketing and licensing partners relationships (Gillette, Electronic Arts, France Telecom/Orange, Vivendi)Management of several event operations projects and venue assignements (incl. 1998 FIFA World Cup)Development of sponsorship and hospitality programsManagement and development of staff