Creative strategy lead for the New Business team, part of the Sponsorship Department.• Restructured strategic & creative processes, increasing the role of strategy & creative within a football club’s sponsorship department. Managed 2 interns.• Developed + pitched sponsorship strategies and campaigns for both prospects and existing partners, including awarded work for Accor with vALLentine's Day earning 23M impressions and a "Best Brand Activation Involving Football" award at the 2024 Football Business Awards.• Led the club’s Creator Strategy, coordinating with all club departments, generating 50M+ impressions, 1M+ engagements and 500K€ EMV through various campaigns during the 24-25 season.

Strategy lead, providing social & influencer recommendations for brands in tech (Instagram, Samsung), beauty (L’Oréal, Clinique), fashion (Nike, Celio, Jonak) + more.• Redefined agency strategy process from the ground-up, implementing ‘traditional’ advertising creative strategy approach in a influencer agency.• Generated revenues through key new business gains (Nike, Zalando, Carrefour, Happn, Printemps, Eden Gen...) and client renewals (Samsung, L’Oréal...).• Helped win agency’s first awards for campaigns like #LaRedouteChallenge (TikTok’s best ever branded hashtag: 300m views, 150K participations), #Sextember for Eden Gen, Be Normal for Celio & Zéro Étiquettes for Jennyfer.• Conveived + pitched agency’s first business with Instagram with #ReelsChallenge campaign, earning 8m views + 1K participations.

Had the chance to work at one of my dream agencies and to learn from the brilliant minds that make Buzzman, multi-award-winning creative agency.Clients: Boursorama, Burger King, Direct Assurance, EasyJet, Huawei, Ikea, Jungle Greens, Little Big Change.New Biz: Häagen-Dazs, Pepsi.

Stayed in the Publicis family but went abroad to work with wonderful people at Duval Guillaume, Belgium's most awarded creative agency, ever.Clients: Air France, Arla, Axa, Bundesliga, Croix Rouge, Yves Rocher.

Made things that change things and learned about what it takes to be a strategist from talentend people at Marcel, most awarded French agency in Cannes in 2015, 2016, 2018 and 2022.Clients: Banque Populaire, Groupama, Nestlé Waters, P&G, SK-II, Total, Veepee.

Clients : Banque Populaire, Labeyrie, Nestlé Professional, Nestlé Waters, Weight Watchers.