• Strong skill set with 19 years of diverse experience in Business Development, Vendor Management & Team Management in IT & Broadcast Industries.• Primary leadership to develop and improve sales for products and services in a highly competitive international market. Increased local and international customer awareness of company portfolio.• Very good at maintaining relations with stakeholders & strong communication skills in multi-cultural environments.• An active member of DRM Consortium and coordinate between Radio Pakistan, PEMRA and DRM Consortium about the progress of DRM all over the world.• Successfully Installed and Commissioned DRM Ready FM Transmitters on 20 Nationwide Sites.• Proposed to previous Minister for Information & Broadcasting a $29 millions USD BOT model for revamp of Radio Pakistan existing infrastructure on Build-Operate and Transfer Model after studying Radio Pakistan's existing infrastructure of SW, MW and FM • Collaborated with international OEMs like NXP, GOSPELL, Fraunhoffer, GATESAIR, AMPEGON, CESTRON and RFmondial which are key stakeholders for DRM Standard, and demonstrated the DRM Transmission on SIMULCAST mode along with relevant trainings to PBC engineers. The demonstration was reported by local as well as international media and is part of the DRM Consortium archives.• Led and served on cross-functional proposal development teams that prepared and submitted new proposals.• Helped many universities to Design & Establish Audio and Video Studios for Media Sciences.• Helped Radio Pakistan in DRM Policy by communicating input by DRM Consortium as well as relevant OEMs.• Attended Leadership trainings on Business Leadership, Project Management, Sales Force Management, Problem Solving & Decision Making, Effective Business Communication, Finance for non-finance Managers, Entrepreneurship, Artificial Intelligence and Team Building in Germany, Switzerland, Italy, Singapore, Dubai as part of a leadership development process offered by partner companies