Roman Makukh Email and Phone Number
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Launched 150+ digital campaigns for 30+ pharma brands at Janssen, Bayer, Novartis, Sanofi, Takeda, Bristol-Myers Squibb, AstraZeneca, Amgen, Gilead, Eli Lilly, Boehringer Ingelheim, Teva and 24 other pharma/healthcare companies.Having 15 years of Digital Agency, Startup and Medical Communications experience allows me to help pharma brands efficiently navigate the digital space through a lens of regulatory restrictions and nuances.Areas of Expertise:- HCP Marketing (NPI-Level targeting via social media, programmatic and medical networks)- Creative (high-CTR ads, MLR-ready microsites, direct and indirect indicators of future prescribing behavior, content affinity analysis)- Insights (HCP-level analytics, behavior scoring, Veeva integrations and rep activation)Building digital teams, creating innovative products.
Equals 5
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Co-FounderEquals 5 Sep 2020 - PresentNew York, Ny, UsPart of a team that developed a non-endemic HCP targeting engine with 100% NPI-level targeting, content and reporting.Helping healthcare brands and agencies reach HCPs in the right place, at the right time.NPI-Level Reach + MLR-Proof Content + Real-Time Insights = Guaranteed EngagementsFeatures at a glance:Reach- Proprietary NPI-based Social Media Targeting System- 90% Match Rate- Non-Endemic TargetingEngaging Content- Pharma-appropriate Social Media Ad Formats- MLR-proof Web/Mobile Content- Prescribing Intent IndicatorsInsights- First-to-Market, Doctor-Level Identification Algorithm- REAL-TIME Dashboard- CRM (Veeva) Integration
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Vp, Digital StrategyPri Healthcare Solutions Apr 2014 - May 2020Paramus, New Jersey, UsIn charge of developing innovative HCP engagement products for Pharma Brand Managers and Agencies. -
Vp, Digital StrategyHaymarket Media Group Mar 2016 - Apr 2020Twickenham, London, GbLed a digital services/products team, building and launching digital campaigns for pharma brands1. Sales Support - assisted BD reps in presenting and acquiring new business by designing sales collateral and in-person pitch meetings.2. New Products - conceptualizing and prototyping new potential products. Analyzing product/market fit and viability.3. Productization - launched a platform that streamlined product build and launch time, reducing time-to-market and costs by over 50%4. Operations -
Director, Digital ProductsHaymarket Media Group Apr 2014 - Mar 2016Twickenham, London, GbBuilt aMedical Communications digital services team from the ground up1. New Products2. Creative Direction3. Operations
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Head Of Product, Co-FounderRiksha.Ua Nov 2012 - May 2014Created a fully-interactional food delivery service with GPS tracking, live kitchen webcams and innovative packaging.
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Chief Digital OfficerWebsite.Ua Dec 2008 - Apr 2014Created over 40 online projects and ad campaigns for clients and helped found several startups.
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Website AssessorYandex May 2010 - Dec 2010Moscow, RuEvaluated search engine query results, taking into account the language and the culture of the local users. -
Product Manager, FounderSuperkupon Sep 2009 - Jan 2010Gained first experience starting and selling a startup.
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Sr. Project ManagerPosner Advertising Mar 2008 - Sep 2008Managed numerous client web development and ad campaigns.
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Projects & Account DirectorArt. Lebedev Studio Apr 2006 - Feb 2008Moscow, RuSold most expensive websites in Eastern Europe.
Roman Makukh Skills
Roman Makukh Education Details
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Baruch College
Frequently Asked Questions about Roman Makukh
What company does Roman Makukh work for?
Roman Makukh works for Equals 5
What is Roman Makukh's role at the current company?
Roman Makukh's current role is Helping Pharma Brands create meaningful HCP engagements through NPI-level reach, engaging content and real-time insights.
What is Roman Makukh's email address?
Roman Makukh's email address is ro****@****dia.com
What schools did Roman Makukh attend?
Roman Makukh attended Baruch College.
What are some of Roman Makukh's interests?
Roman Makukh has interest in Website Design And Development.
What skills is Roman Makukh known for?
Roman Makukh has skills like Web Design, Online Advertising, Digital Strategy, Project Management, Website Development, Start Ups, Interaction Design, Branding And Identity, Web Project Management, Web Analytics, Photography, Seo.
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