I have been in the field of marketing for almost 10 years and have experience in shopping center management (Aupark - HB Reavis) and beauty retail (L'Oréal, Sephora).I worked for Sephora's head office in Düsseldorf, Germany, where I participated in activities related to the entry of the Sephora brand into the German market and the opening of new branches.At Aupark shopping centre in Hradec Králové, I was in charge of key projects such as the creation of new websites, the introduction of gift vouchers and the center's application.
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Marketing SpecialistCentralplast Nov 2024 - Present -
Marketing SpecialistHb Reavis Apr 2019 - Apr 2024Hradec Kralove, Czech RepublicPlanning and preparation of events and all communication (OOH, online, radio, etc.)Communication and cooperation with tenants and their support, communication with external agencies and partnersManagement of social media (Facebook and Instagram), preparation of reports and mailingsDelegation and marketing budget planning, management of new projects (gift vouchers, OC applications, etc.) -
Junior Category ManagerSephora Germany Gmbh Oct 2017 - Mar 2019Düsseldorf, North Rhine-Westphalia, GermanyAssortment management, incl. forecasting of new brands and productsAnalysis of market figures, supplier- and brand / product performanceFull responsibility for merchandising updatesPlanning and ordering of fixtures & merchandising materials for the opening of new stores
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Junior Category ManagerSephora Germany Gmbh Oct 2017 - Dec 2018Düsseldorf A Okolí, NěmeckoSortimentsverwaltung, inkl. Prognose neuer Marken und ProdukteAnalyse von Marktzahlen, Lieferanten- und Marken- / ProduktleistungenVolle Verantwortung für Merchandising-UpdatesPlanung und Bestellung von Einrichtungsgegenständen & Merchandising-Elementen bei der Eröffnung von neuen Stores
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Animation SpecialistSephora Jan 2017 - Sep 2017Prague, The Capital, Czech RepublicPreparation and settlement of cooperation agreements and activities with suppliersPreparation and production of POS materials and decorationsCoordination of the delegated budget for the production of POS materialsCoordination of information and activities between suppliers and Sephora stores -
Sephora & Btg TraineeSephora May 2016 - Dec 2016Prague, The Capital, Czech RepublicCoordination of the project "Beauty To Go"Creating and updating of merchandising plans for individual storesProduction of POS materialsSupport of the Sephora Collection brand and Skincare Category Manager
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Marketing InternshipL'Oréal Sep 2015 - Apr 2016Prague, The Capital, Czech RepublicAdministrative support of the L'Oréal Luxe brands - YSL, Giorgio Armani, Helena Rubinstein, Biotherm, Diesel, Cacharel, Viktor & RolfPR monitoring, sales analysis and PR analysisSupport of the brand managers
Romana Picman Education Details
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University College Of Business In PragueManagement Of Tourism -
University College Of Business In PragueTourism
Frequently Asked Questions about Romana Picman
What company does Romana Picman work for?
Romana Picman works for Centralplast
What is Romana Picman's role at the current company?
Romana Picman's current role is The personality with sense of creativity.
What schools did Romana Picman attend?
Romana Picman attended University College Of Business In Prague, University College Of Business In Prague.
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