Roman Andreyev Email & Phone Number

Lausanne, Vd, Ch

Lausanne, Vaud, Switzerland

Ukraine

Managed the representative office of an international company in Ukraine, focusing on business model expansion and transformation. Supervised 15+ employees across sales, accounting, customer service, and logistics in a multi-channel, multi-brand business operating in mid+ and premium price segments.Key Responsibilities and Achievements:• Strategic Planning: Developed and presented a mid-term strategic plan (2022-2026) to top management.• Team Leadership: Recruited, onboarded, and mentored new team members, implementing personal development plans through coaching.• Sales Strategy: Consistently exceeded sales targets by executing tactical plans, leading negotiations, and identifying new sales opportunities.• Customer Relationships: Established and maintained strong, long-lasting customer relationships.• Financial Management: Oversaw budgeting, financial performance tracking, and monthly sales forecasting.

Managed sales, marketing, and product management departments to achieve company goals for the Austrian family business, with a multi-channel model focused on project sales, local R&D, and production facilities. Oversaw the setup and development of the back office and managed regional teams (50+ subordinates).Key Responsibilities and Achievements:• Strategic Leadership: Developed and executed business strategies, emphasizing portfolio and product development.• Sales Management: Set targets, monitored performance, and optimized the sales force for efficiency.• Channel Expansion: Launched a new retail distribution channel, contributing over 15% of company turnover within two years.• Sales Model Transformation: Transitioned from a volume-driven to a margin-focused model, achieving triple-digit EBIT growth in 2019.• Risk Management: Collaborated with the finance department to implement effective risk mitigation strategies.• Team Management & Negotiation: Led a large team while successfully negotiating key partnerships and deals.

Kiev Region, Ukraine

Brand development and strategic brand management, in close cooperation with the Head of Sales. Key Responsibilities and Achievements:• Marketing Activities: Designed, organized, and implemented various marketing activities, including advertising, trade fairs, and promotional gifts.• PR Supervision: Supervised all PR activities to maintain a positive brand image.• Customer Loyalty: Implemented activities focused on increasing customer loyalty.• Market Monitoring: Conducted continuous market monitoring to stay informed about industry trends and dynamics.• Digital Transformation: Launched digital activities on platforms such as Facebook, Instagram, and messengers.• Product Range Concept: Developed a comprehensive concept for the traditional retail product range, covering assortment, packaging, product naming, POS materials, and how-to-use videos.

Ukraine

Managed consumer adhesives products (5 brands, 8 product categories, 200+ SKUs)Key Responsibilities and Achievements:• Developed product category strategies, budgets, and activity plans in coordination with local management and the regional office.• Led new product launches, including creating comprehensive marketing materials for various sales channels.• Conducted market research and analysis, contributing to positive market share growth.• Held P&L responsibility for product categories, including turnover and gross profit.• Forecasted sales for product categories and ensured execution across all sales channels.

Kiev

Managed the marketing department of a multi-brand company overseeing 18 brands.

Kiev

Launched HG (cleaning products) and Bison (adhesive products) brands from the Netherlands in supermarket chains.

Executive Development Program, "Business Development: Which Business Model Will Be Next"

Executive Development Program, “Digital Marketing. An Intensive Program”

Diploma Of Specialist, Airport Technologies And Technological Equipment. Professional Qualification: Mechanical Engineer

Bachelor Of Engineering - Be, Aeronautics/Aviation/Aerospace Science And Technology, General