Roman Romanchuk Email & Phone Number

Russia

Moscow, Russia

Responsibilities:- Methodology development and implementation of metrics tree for business areas- Defining ecosystem metrics- Find relationships and correlations between metrics- Implementation of metrics into A/B testing and business planning processes- Development and implementation of IT product “Metrics Store”

Responsibilities:- Ensuring growth in product metrics by improving user experience;- Ensuring continuous hypothesis generation and testing for both new products and features as well as existing ones;- Building a strong team of product analysts, each of whom is a recognized industry expert;- Creating a self-service data platform.Accomplishments:- Developed a framework for finding, testing and implementing product hypotheses;- Established infrastructure and methodology for A/B testing and Process Mining research;- Established dashboards in line with the Continuous Improvement framework;- Developed and implemented a team performance monitoring system;- Developed and implemented a grading system;- Designed and implemented a traffic splitting service to conduct and analyze A/B tests;- Implemented data catalog as a single source of knowledge on product metrics and product data.

Responsibilities:- Planning areas of analytics activities;- Leading the analytics department and building the department structure;- Oversee adherence to analytical standards in the development and launch of new products;- Designing a system of metrics for products;- Organization of reporting delivery for regular monitoring of marketing and business metrics;- Developing the technology stack (tracking, DWH, BI, A/B tests);- Employee training and meetups;- Finding, hiring and onboarding staff for the department.Accomplishments:- Was the first analyst in the company and created a department consisting of marketing, product and BI analytics teams, DWH and A/B testing teams;- Built end-to-end analytics for web-site and mobile application from scratch;- Built the company's BI system from scratch (over 100 reports);- Built a data warehouse from scratch;- Created his own A/B-testing system.

- Monitoring and setting up analytical counters;- Developing and configuring events;- Support for weekly reporting.

- Development of terms of reference for the automation of reporting;- Development of rules for setting up analytical systems;- Interaction and control of the contractor for the site in terms of improvements;- Interaction and control of the IT-department for the implementation of tasks related to automation;- Weekly reporting on marketing activities.

Москва, Россия

- Organization of the work of the promotion department;- Interaction with current clients;- Preparation of commercial proposals for potential clients;- Monthly and weekly reporting;- Market research and monitoring of new trends in SEO and contextual advertising;- Developing terms of reference to automate routine tasks;- Analyzing key indicators of projects.

Москва, Россия

- Conducting a comprehensive SEO audit of websites;- Working out the optimal promotion strategy for each project and its correction in accordance with the requirements of search engines;- Creating a semantic core;- Technical optimization: correction of html markup, sitemap.xml creation;- External optimization: monitoring of incoming link mass, work with feedback and press releases;- Internal optimization: detailed study of content, linking;- Analysis of the results of promotion, evaluation of the effectiveness of the chosen strategy;- Analysis and improvement of the usability of projects;- Prototyping page layouts