Romane Béchet Email & Phone Number

France

- Creation and deployment of our content marketing strategy through relevant contents (SEO-rich blogposts, details and well-researched articles, competitor pieces, ebooks, nurture email campaigns, Web pages…) according to our ICPs and our tone of voice.- Collaborate with other teams (Social Media, Sales, Demand Generation, Data, Product Marketing...) and other markets (EN & DACH) to increase our traffic and generate more leads.- Produce summaries of livestreams and podcasts for publication on our blog and social media channels.- Continuously analyze content performance through dashboards and SEMrush research and adjust accordingly to increase success metrics.- Strengthen existing articles for SEO through SEMrush research, updates, etc.- Brainstorm content marketing ideas such as infographics and ebooks.- Stay current with all the news, features, etc of the Agorapulse product and also the going-ons in our SaaS space.

Remote

Content strategy: - Responsibility for Quable's brand presence on social networks, blog and website,- Develop marketing campaigns by implementing content strategies tailored to our personas and across all phases of their buying journey to boost our acquisition, conversion as well as retention.Community Management:- Define and manage the editorial calendar and content production,- Interact with our audience: manage public and private messages on social networks,- Build and animate our community of customers, partners, influencers and ambassadors,- Manage key communication campaigns via social networks.Content creation and management:- Create and regularly update content for Quable's social networks, website and blog blog (customer success stories, video testimonials, ebooks, white papers, articles),- Coordinate content translation,- Organization of events: webinars, private lunches, etc. with our customers, partners and prospects,- Optimizing our website, developing our SEO strategy with quality content and netlinking campaigns to increase our traffic and improve our conversion.Business:- Manage lead generation initiatives, capture prospects' attention, demonstrate our expertise and ensure that each of our audiences easily understands our value proposition,- Collaborate with marketing, partnerships and sales teams to develop high-impact lead generation plans and help identify the most relevant channels.Reporting and performance analysis:- Activity monitoring (traffic analysis, KPI tracking...) and recommendations,- Competitor monitoring and analysis.Management:- Close collaboration with all our service providers (content agency, SEO consultant, Webflow webmaster, translator, freelancer...).

- Creation of content for social networks about digital responsibility, digital pollution, the use of electronic products, GAFAM and cybersecurity to raise awareness of our digital impact.- Interviews with partners who use the FileVert solution or are involved in digital responsibility.

Remote

100% digital and ecological media - Management of the Content department.- Create and publish content on networks (Facebook, LinkedIn, Instagram, X/Twitter and Tiktok).- Write articles for the blog.- Animate communities on each channel.- Create competitions with committed and innovative companies.

Remote

- Creation of landing pages.- Creation and launch of direct mail campaigns.- Creation and distribution of Facebook Ads advertising campaigns.- Management and animation of social networks (Instagram, Facebook, LinkedIn, TikTok).- Writing blog articles related to our field of expertise (EdTech).- Production and distribution of various written, visual and audio-visual content (presentation videos, how-to videos, website pages...etc).- Active monitoring of trends in our sector and the competition.

Within the Retail department of the France subsidiary: - Implement and ensure the operational follow-up of commercial and trade/retail animations linked to commercial highlights (Black Friday, Christmas, Sales, Valentine's Day...).- Participate in the creation of the animation book for the entire France network and the Champs Elysées animation book.- Develop signage related to events: brief external service providers, coordinate with category managers... and recommend locations for stores.- Organization of events related to animations: conventions, presentations and seminars for area, regional and store managers.- Transverse link between the French store network and the Retail Marketing department: responses to store requests, field trips, store visits, competitive intelligence.

Within the France subsidiary: - Implement and ensure operational follow-up of the Trade plan for Sephora's network of points of sale, with a focus on the Champs Elysées flagship.- Participate in temporary installations: Dior Backstage ramp and podium, Dior J'Adore corner in department stores, etc.- Implement a marketing plan for the new Dior Backstage make-up range launched exclusively within the Sephora network in 2018.- Organize and coordinate events to animate the partnership with Sephora: annual convention with teams, product launch parties, dinners, Cannes Festival, Sephora Press Day with influencers, journalists and Gold customers.- Deploy and monitor Dior Merchandising tools for store openings and renovations, as well as Merch modifications at Sephora points of sale.- Operational follow-up and deployment of Dior make-up furniture.- Monitor the 2019 Trade and Merch budget.- Reveal Your Talent project: creation and proposal of a project related to my experience for the CODIR France.

Paris

Within the Printemps Haussman Sales Department:- Participate in the development of the flagship's PAC (commercial action plan) with the Printemps group's operational marketing and event departments.- Define and coordinate store events in conjunction with stakeholders.- Organize, monitor and analyze sales events.- Coordinate communication actions in liaison with the media department, develop and animate the group's social networks (100K subscribers on Instagram at the time and over 500K today), promote flagship events in compliance with the group's graphic and visual charter.- Operational and digital watch (in-store events, products, prices, etc.) and propose relevant actions accordingly.- Update and optimize employee tools (organization charts, competitive intelligence newsletter, store map, etc.).- Develop and animate an internal mobile application with stakeholders (HR, external agency), called “Mon Printemps”. Create daily content to feed the application in line with store news, sales operations and events.- Organize internal events for employees: Advent calendar, Halloween, sales challenges between teams...

La Défense

Sales consultant in the Skincare department of the La Défense store.- Welcoming and advising customers.- Merchandising and implementation of a new range of Rituals products.- Optimize stock and shelf space.- Promote Korean skincare brands (Tony Moly, Too Cool For School, Caolion, Dr Jart +...).

Writer and editor for the “Avant-Garde” association blog.- Write and publish articles linked to the highlights of the year (back-to-school, Halloween, Christmas, Valentine's Day...) and trends in the fashion & luxury sector.- Participate in the association's various fund-raising events: organization of a fashion show, jewelry sales, breakfasts...

Organization of a six-week humanitarian mission in Benin and Togo with the SOS association.- Reservation of plane tickets for 12 people, information and safety session for the group, reservation of vaccinations and visas with embassies and consulates.- Participation in the association's various fund-raising events: breakfasts, fund-raising events... .

- Improve the brand's image and visibility on the Grenoble Ecole de Management campus.- Animate and manage contests organized by the brand through social networks (Facebook and Instagram).

Bobigny

Within the Slimtess start-up, part of ID France (manufacturer of ready-to-wear for brands such as Armand Thiery, Bréal, Scottage, Kiabi, Gémo etc.).- Involvement in the creation and launch of the brand's new sports range: optimized development, presentation and communication tools.- Update and energize the customer portfolio: prospecting (telephone, e-mail, one-to-one interviews), commercial negotiations linked to new product listings.- Manage the commercial side of the brand: physical and financial flow management (SAGE software).- Develop and update marketing tools: create and update marketing materials.- Update website and social networks.- Manage orders, purchase orders and deliveries.

Région De Paris, France

Sales advisor for the French shoe brand Parallèle.- Welcome and advise customers.- Manage and optimize inventory and stock levels.- Independent management of the corner, opening and closing.

Mib, International Business

Activities and Societies:Double degree in International Business: teaching on many different business courses through several applications.

Master'S Degree

One exchange semester, courses: - Brand Management. - B2B Marketing. - Digital Marketing. - Corporate Ethics & Governance. - Management.

Master 2 (M2), Marketing, Management

Activities and Societies:- Design - Marketing - Project management

Bachelor'S Degree, Philosophy

Double-degree with Grenoble Ecole de Management. - Modern philosophy ("L'Ethique", Spinoza). - Language philosophy (Kripke, Putnam, Frege.

Dut Techniques De Commercialisation, Marketing

International strategy specialization Marketing, communications, digital marketing, logistics, project management, psychology, customer.