Romane Ferrand Email & Phone Number

Clermont-Ferrand, Fr

Clermont-Ferrand, Fr

Clermont-Ferrand, Auvergne-Rhône-Alpes, France

Élaboration d'une stratégie de communication

Clermont-Ferrand, Auvergne-Rhône-Alpes, France

L'ISIMA, grande école publique des ingénieur(e)s spécialisé(e)s en informatique, fête cette année ses 30 ans ! J'y conçois et pilote une nouvelle stratégie de communication omnicanale pour renforcer sa notoriété, en étroite collaboration avec la direction et les équipes.Parties prenantes : Relations Internationales, Relations Entreprises, Associations Etudiantes, Enseignants-chercheurs, Direction, Alumnis, Etudiants, Chargé de communication, Photographes-vidéastes et autres fournisseurs.

J'accompagne les start-ups, TPE/PME, indépendants et agences dans leur acquisition de nouveaux clients grâce au contenu. 🎯 STRATEGIE DE COMMUNICATIONTransformez vos idées en une stratégie de contenu gagnante. Je mets en place des plans sur mesure pour cibler votre audience, renforcer votre réputation et armer votre croissance. Votre image de marque, boostée avec méthode.📌 Stratégie de Communication Globale (cross-médias)📌 Stratégie LinkedIn 📌 Stratégie de Personal Content 📌 Stratégie de Co-writing avec le réseau partenaire🖊️ CREATION SUR MESURE DE VOTRE CONTENU DE MARQUEDémarquez-vous avec un contenu de marque unique. Je conçois des articles, posts, brochures, plaquettes, vidéos et autres documents imprimés ou digitaux qui reflètent l'essence de votre entreprise. Votre Marque, mise en lumière.📌 Articles optimisés SEO (site web, blog, LinkedIn, Medium, etc.)📌 L'animation de vos réseaux sociaux internes ou externes (LinkedIn, Instagram, X, TikTok, Discord, Facebook, Yammer, Workplace, Slack)📌 Emailings et Newsletters 📌 Brand Content qui fait rayonner votre marque : Flyers, Infographie, Livre blanc, Plaquette commerciale, Charte éco-responsable, etc📌 Argumentaire de vente📌 Script et intentions pour podcast, shooting photo et vidéo💼 GESTION COMPLETE DE VOTRE COMMUNICATIONLibérez-vous des soucis de communication. Je prends en main la gestion de vos canaux, de la création de contenu à sa diffusion sur le web. Je vous facilite la recherche de prestataires et/ou leur coordination. Votre communication, diffusée de manière professionnelle.📌 Tous les services précédents, + :📌 Site web (création en back-end WordPress)📌 Marketing événementiel (optimiser vos events)📌 Animation de votre Google My Business📌 Coordination de projet avec vos prestataires

Paris

L'OREAL (EN / FR)L'Oréal IT consists of 1,650 employees in 70 countries recently brought together in a single organization. The Tech Factory & Integration entity supports the digital transformation of the Group. Its mission is to define standards, manage platforms, products and cross-functional practices (HIP, Low/No Code, API, DevOps, Cloud, Mobile APPs, Testing,...), raise awareness, manage change and ensure governance on new technologies.To make the most of these levers, to stimulate their local IT and business activities, internal customers (Zones & BP) need information and support. In this context, I guide the Integration & Tech Factory teams in the design of their communication strategy and implement the communication plan for the priority areas.SURAVENIR (FR)Suravenir is the life insurance and pension subsidiary of Crédit Mutuel ARKEA. The group employs 360 people, most of whom are based in Brest and Paris. In the context of the post-Covid era, the company identified a need to readjust the circulation of information and the management of its meetings, which were formalized in 3 challenges :- Improve the company's productivity- Strengthen collaboration within the organization- Increase the well-being of employeesI accompany the client through the different phases of the process: a time of audit of current practices, a time of inspiration (divergence) & debate on the basis of a corpus of new work practices, a time of definition of new target practices (convergence) and finally a change support supported by the use of cognitive and behavioral sciences. Stakeholders : Managers and partners in charge of the missions, steering committees, PMO, freelancers and suppliers of communication and events, services from the IT department.

Lyon, France

· Management of the media portfolio: Strategy, copy-writing and design.Website · Blog section · Social Media · Emails & Newsletters · Client documentations (print, digital or POS)In 2021, L'Embarcadère moves upmarket. I coordinate the communication section of the Rebranding and produce the new content that supports it.· Events: Organization and coordination of the Breakfast Times, a marketing event aimed at our prospects that showcases a selection of Partners.

Clermont-Ferrand Area, France

Within the Group Communications department, I contribute to the e-reputation of the MICHELIN brand by offering corporate 360° content on social networks that promotes the company's actions and life. My publications aim to: _Reinforce the Brand image & mobilise public opinion by writing institutional messages on key themes (innovation, sustainable development, Employer Brand attractiveness, etc.) according to the editorial guidelines and the Group's interest (confidentiality, communications coordination...) _Maximise the visibility of the Brand at international events, through a meticulous storytelling: Le Mondial de l'Auto, Movin'On - World Summit on Sustainable Mobility._Evaluate the dynamism of our communities and their perception of our Brands through quarterly and adhoc reportsCampagnes : Mondial de l’Auto, Usine Extraordinaire, Trophées de l’Innovation.

Amsterdam Area, Netherlands

With a mission to empower people to experience the world, Booking invests in digital technology that helps take the friction out of travel. As part of the Customer Experience team, my aim is to provide customers with the best possible service to ensure them a timely, and effortless experience. On a daily basis, the role is about liaising between guests and partners* to resolve medium to high complexity issues on various topics such as: special requests, modifications or cancellations of reservations, complaints and compensations, etc. *Booking.com partners are every property from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses and even igloos.

Amsterdam Area, Netherlands

Working in between the Account Management and Strategic Planning teams, my day borrowed tasks from both departments and allowed me to participate in the agency's life from different angles._Strategy:Accompanied by the Senior Strategic Planner, I was in charge of the research previous to the Strategy definition/refinement. This work helps us identifying where Brands can find more room to grow by. -Convention hunting, -Brand analysis,-Audience tracking,-Participation in the development of strategic recommendations_Account:Assisting the Account Director, I was responsible for the day-to-day implementation of client projects, working with relevant departmental individuals to drive work through the business according to client needs. In so doing, I found myself fortunate to be surrounded by personalities who inspire me on a daily basis and I am convinced that it is a major criterion when searching for a future agency.Clients: Adidas CRM Western Europe, Adidas Running, Generator Hostels, Ploom, Ajax FC. Recommendation letter on request.

Beijing

In charge of promoting the restaurant during its opening, with short term objectives positioning the restaurant as the top of mind place for watching the Euro 2016 and long term objective maximizing awareness and loyalty in the fast paced environment of Chaoyang district. -B2C and B2B, through social media Wechat mainly.-On site, ensuring our guests have everything they need.

Paris Area, France

Assisting the team of project managers in the setting of street and guerilla campaigns, I have been successively responsible of the following missions:-Reception of customer briefs, identification of issues and objectives, -Development of strategic and commercial recommendations, -Pre-campaign preparations (tracking, operation mapping, research of third party providers),-Qualitative and quantitative evaluations.Clients: Nike, LG, Eleven Paris, Naturalia, Pataugas, Chèque Lire, Hamac Festival, Pixar, Mairie de Paris.

Auvergne, France Super Besse

Leading and animating groups of children aged 12 to 15 for the Snowboard classes at Super-Besse

Clermont-Ferrand Area, France

Assisting the Editorial Design Manager in the project of standardizing the worldwide park of TVs’ screens, I provided help in the following tasks:-Collect of the necessary technical and personal data on each site,-Communicating to the Business and IT units, in French and in English the project's goal, milestones and the deliverable planning.As part of the preparation of a corporate communication project I also did my first professional benchmark, which was on the external communication of the Livelihoods investment funds’ members - funds proposing innovative investment models to address environmental degradation, climate change and rural poverty.

M2, Management International - Spécialité Business Intelligence

Master, M1, Marketing Communications Management

Int. Bachelor, International Business

Bachelor In International Management

-The Bachelor in International Management is a three-year program (100% English) that offers students solid grounding in the main fields.

Baccalauréat, Es, Bien, Mention Européenne

Activities and Societies: Théâtre, AS Gym