Roman Gertsen Email & Phone Number

Belmont, Ca, Us

Responsible for driving strategy and roadmap to accelerate global service provider business at RingCentral and migrate legacy base to RingCentral platform. Focused on customer experience and understand that great products balance simplicity and robust features to solve real world problems. Understand when to say “no” which is as important as adding new features. I quantify my decisions by analyzing data and setting up proper measurement and reporting for each feature launched. I am able to build a team and develop a platform to onboard service providers at scale.Responsibilities: • Work closely with service providers to drive revenue through partner channel• Maintain positive relationships with sales and partners• Understand and prioritize partner and customer needs• Define features including technical requirements and user experience• Collaborate with Engineering and Operations on feature definition and development• Work with cross-functional teams on go-to-market strategy• Track and measure product adoption• Mentor team members to build a culture of excellence• Develop Partner Platform (APIs) to scale onboarding of service providers

Waterloo, Ontario , Ca

The telecom industry has far too long been dominated by the big, the bureaucratic, and the unimaginative. Now is the time for someone to take this industry on with something better.TextNow is changing the industry by providing what others cannot – a better user experience, better customer service, continual innovation, and most importantly – transparent pricing.Responsibilities• Create optimization and management strategies, collaborate cross-functionally to determine the monetization technology implementation, then lead the definition and building of monetization technology.• Maintain documents to track quarterly objectives and work with the VP of Monetization to generate new initiatives to meet/exceed revenue goals on a regular basis.• Create internal reporting of revenue to the leadership team, and maintained third-party reporting tools, including running monthly monetization receivables process. • Oversee SDK and server to server (S2S) integrations across mobile in-app and desktop web • Clearly communicate product plans, benefits, and results to a wide range of audiences, from internal stakeholders to all TextNow employees.• Run A/B tests and collect/analyze data that will impact key revenue decisions.• Own revenue alerting and troubleshooting of 32 advertising connections and 4 IAP streams. Resulting in immediate triage and resolution of necessary issues and minimal loss to top line performance. • Designed & focused product development to increase click-through by 43%.• Collected and produced KPI reports for board members to orient future goals and company direction.• Worked closely with the monetization team to ensure successful ad operations (placements, connections, exchanges, UX) and maximization of company earnings.

San Francisco, Ca, Us

Supersonic helps developers grow their business by building a mobile advertising platform powered by advanced technology, increasing their revenue and finding the best users.Responsibilities and Results• Defined important aspects of the company’s day-to-day business processes and operations for this end to end mobile and web advertising SAAS platform delivering across the globe using a cloud-based SDK.• Managed data aggregation and information for several teams and conducted process improvement to establish better operational & turnkey solutions for continuous growth.• Established company processes, increasing efficiency & greatly reducing technical issue & response time.• Led integrations with top tier clients such as EA, Ubisoft, Zynga, Disney, and Facebook developers.• Completed a project to release a new mediation SSP across all platforms under budget and ahead of schedule and expanded the product to the APAC market.• Optimized the mobile app and web app resulting in driving optimization best practices and standards.• Delivered new product releases and updates including managing SDK and Platform Projects.• Developed and defined a new mobile programmatic marketing exchange OpenRTB platform & lead the technical needs and functionality of the product, resulting in 80% uptick in marketing performance.• Served as a platform subject-matter expert for internal account resources supporting the client base.• Targeted and reorganized sales models to increase revenue and over-achieve quarterly profit goals by 68%.• Improved customer experience and satisfaction through native placement by 23%.• Developed strong relationships with a portfolio of clients and grew revenue by creating efficiencies and identifying new opportunities. • Produced improved logging systems, increasing error response time and decreasing risk of lost revenue.

San Francisco, Ca, Us

Supersonic is the mobile advertising technology platform of choice for the app economy. Developers across the globe use our cloud-based SDK to serve beautiful video and native ads to generate significant revenue. Leveraging our advanced user acquisition technology, developers and brands target the right audiences and top the charts, while building sustainable engagement and substantial ROI. The company employs cutting edge machine learning models for Real-Time-Bidding, Supply Auctioning, device level targeting and Lifetime-Value prediction. We work with fortune 500 brands, as well as the world’s largest app developers from our global offices in the US, Europe and Asia.Responsibilities• Assisting Publisher Account Managers in technical support issues which may arise with their publisher to which they need assistance• Assist the Account Management team in executing on custodial ‘batch’ tasks• Managing data collection/aggregation and information management needs for various teams• Assisting in ad-hoc data requests from various team members• Working to establish better operational and turn-key solutions for process management of the above tasks

Computer consulting and IT client concierge startup company for the Bay Area.Responsibilities: Prepared training schedule and was responsible for budget and resource planning. Presented pre-project documentation & detailed cost and benefit analysis. Searched and contracted with clients and vendors. Managed single solution network projects, including data, voice and video network configuration. Located the best prices on the necessary merchandise such as servers, ISP’s, hardware, software. Managed online data networks and services for clients. Developed and produce web presence with desired functionality from online sources. Maintain IT support for all clients in cases of network failures and data center faults.Results: Demonstrated ability to balance priorities on simultaneous projects. Developed strong work relationships with clients and vendors. Serviced over one hundred clients successfully with projects from start to finish. Hired and managed employees. Trained employees for basic client services. Prepared quarterly and yearly budgets and estimates. Expanded presence through marketing projects and web services. Established and refined both the deployment and the project management processes leading to a 100% handoff success rate.

San Jose, Ca, Us

Managed a retail & repair center of a Bay Area company focused on small business support & sales. Responsibilities: Team management and evaluation, business requirements documents preparation for VP. E-commerce and web server management, implemented and managed IT system upgrades across all 21 locations, improvement of website and integration with extranet payment system. Inventory Management, introduced marketing ideas and implemented promotional campaign. Managed a team of 22 individuals with four direct employees.Results: Increased clientele and productivity with proper communication and implementation of agile methodology. Expanded system database and e-commerce website for mobile device and integration. Decreased operation losses by aggressive expense management, effective cost cutting measures, and increased sales through effective promotional campaigns.

San Francisco, California, Us

Online management for judicial clients, including their SEO and Ad campaigns based on Google organic search and Google Ad Words. Responsibilities: Successful client management, Business analysis, Company Mockups, Defining and building management processes, tools, and templates. Expense Management, IT support, optimization of fee schedule, and client account management. Collaborate with Online and functional business partners to ensure IT systems and services are aligned to the needs of the business. Work closely with the business and outsource vendors to provide scope and cost quotes. Set and manage user/customer expectations throughout the account lifecycle. Develop Word Press projects to new and existing clients.Results: Outlined detailed roadmaps on the partner integration process and cross studio product initiatives. Impelled cross studio vision and execution for strategic product initiatives. Provided necessary leadership and communication skills to align disparate parties involving clients and company executives. Managed complex Word Press multisite deployments. Identified project scope, deliverables, schedule, and budget that led project to the successful outcome. Utilized multiple company resources and developed new strategies for earlier release of project to the public. Enhanced workflow efficiency, increased business capacity and business growth in clientele. Conducted competitive market analysis to develop a new fee schedule that resulted in 14% increased business profitability.

Local entertainment and Technology Company for residential customers.Responsibilities: Coordinating efforts of number of groups that involved in the project to operate as one well maintained and coordinated team. Working in direct contact with customer (Business unit) and other involved parties to deliver project within initially set up budget and time frames. Providing coordination and administration support in various reports and processes. Surveying necessary parties to create PM process documentation.Results: Managed single solution network projects, including data, voice and video network configuration as well as Interactive Voice Response system (IVR). Managed and oversaw up to five different projects on a daily basis and acted as a single point of contact in case of customer dissatisfaction or issues that has to be approached in a timely manner. Close communication and coordination with customer as well as other partners, account managers and vendors for each project. Managed technicians’ time and moved resources between projects in order to maximize the efficiency of every employee’s strengths and skills. Utilized tools such as MS Project, Outlook, Excel, Visio.

Managed a family oriented dental office. Responsibilities: Front and Back office, contract negotiation, vendor management, inventory management, medical billing and payments, patient record management, online development, marketing and publication, client relations, staff and team management.Results: Computerized patient record systems for security and efficiency. Deployed digital x-ray and imaging systems for fast, accurate, and safe procedures and results. Streamlined medical billing resulting in fewer errors, faster processing, and clean organized records. Adopted ISP and changed phone service to VoIP multi room service. Uploaded and managed data server for online site and patient information security. Initiated web service to allow patients access to their information on data server. Integrated office database and VoIP into a mobile system, for efficiency and ease. Further enhanced all digital systems for remote availability. Uploaded several staff articles into publication and implemented marketing campaigns across all media forms.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

Bachelors Of Science In Managerial Economics, Business Administration; Bio-Technical Sciences With Pre-Medical Studies