Roman Krajniak work email
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Roman Krajniak personal email
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SportsTech | SportsBiz | Digital cards solutions | Sports Innovations | Sports policy |Studied at the University of Economics in Bratislava, Slovakia. A whole professional career I spent in marketing and communication. Most of the time linked to SportsBiz and sports marketing. For a decade I held key positions in several local and also well-known international advertising agencies (Soria&Grey, Euro RSCG, Ogilvy & Mather). Then I moved to the corporate world. For almost anorher decade I was in charge of sponsorship and PR activities for Heineken in Slovakia. I managed the biggest sponsorship partnerships in Slovakia both in sports and culture. During this period I gained extensive experience in public relations, public affairs, crisis communication, and lobbying on local and international levels. Nowadays I run a sports marketing consultancy and I am a co-owner in several innovative companies which bring digital solutions to different industries (Sports, Tourism, HoReCa, Retail, Culture, Smart Cities, Events, FinTech, Government&Public)In the consultancy part, I am serving clients, both in Slovakia and the Czech Republic, from all areas of the SportsBiz (right holders, corporates, communication agencies, and individual athletes). At the same time, I am an advisor to several municipalities/mayors for the municipal sport strategy, and also a strategic advisor for the working group for Sport Policy in the Slovak republic. I am also co-founder of Slovak Sports Innovation Centre. Last but not least I am an evangelist of the Sports Marketing and SportsBiz topics on the public, in Slovakia. I write my personal SportsBiz blog, run my podcast, frequently comment as an expert on SportsBiz topics in different media in Slovakia. Often, I am invited as a speaker at different events, conferences, and as a guest speaker at Universities.
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Co-OwnerPaysyRovinka, Sk -
Co-FounderMemberyo Dec 2021 - PresentBratislava, Slovakia -
ConsultantPaysy Jan 2019 - PresentBratislava, Slovakia -
Co-FounderSlovenské Športové Inovačné Centrum (Slovak Sport Innovation Center) Sep 2020 - PresentBratislava, Slovakiawww.ssic.sk
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Exluzívny Partner Pre SrYour Pass Ltd Jan 2018 - Jan 2020BratislavaPopri poradenstve v športovom marketingu exkluzívne pre SR zastupujem firmu your pass, ktorá vyvinula digitálnu kartu your pass. Táto karta prináša do športového biznisu obrovské možnosti využitia v rámci komunikácie s fanúšikmi/členmi ale i v zvyšovaní tržieb. Your pass - digitálna karta je však úžasným nástrojom aj pre iné biznis odvetvia (poisťovňe, FMCG, HoReCa, cestovný ruch atď). Môže slúžiť ako ako boarding pass, kupón, vernostná karta, vstupenka, členská karta ale aj na ďalšie… Show more Popri poradenstve v športovom marketingu exkluzívne pre SR zastupujem firmu your pass, ktorá vyvinula digitálnu kartu your pass. Táto karta prináša do športového biznisu obrovské možnosti využitia v rámci komunikácie s fanúšikmi/členmi ale i v zvyšovaní tržieb. Your pass - digitálna karta je však úžasným nástrojom aj pre iné biznis odvetvia (poisťovňe, FMCG, HoReCa, cestovný ruch atď). Môže slúžiť ako ako boarding pass, kupón, vernostná karta, vstupenka, členská karta ale aj na ďalšie potreby. Viac na webe www.yourpass.eu Show less
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Co FounderKariéra Po Kariére Mar 2016 - Feb 2017Slovak RepublicI am building relationships with former sport professionals as well as with commercial companies in order to bring group of talented "candidates" with special abilities to the business. Sport professionals have developed quite interesting personal characteristics with the right attitude. On the other hand they do not have specific skills. We are here to help. -
FounderAequilibrium 2009 - Jan 2016Slovak RepublicSports marketing consultancy to right owners (federations/clubs/athletes)Sports marketing consultancy to corporate clientsDifferent projects related to business development in sports and marketing -
Co-OwnerElicsire 2011 - May 2014Slovak RepublicV maji 2014 som svoj 50% obchodny podiel v tejto spolocnosti predal druhemu spolocnikovi. Elicsire je slovenská firma a posobi na trhu s kavou. Znacky kav, ktore reprezentuje (Ebenica, Signatura a Gurmanka) boli vytvorene slovenskymi specialistami. In May 2014 I sold my 50% stake in this company to my partner. Eliscire is Slovak coffee company which represent local brands (Ebenica, Signatura and Gurmanka) that were created by Slovak specialists.www.elicsire.com |… Show more V maji 2014 som svoj 50% obchodny podiel v tejto spolocnosti predal druhemu spolocnikovi. Elicsire je slovenská firma a posobi na trhu s kavou. Znacky kav, ktore reprezentuje (Ebenica, Signatura a Gurmanka) boli vytvorene slovenskymi specialistami. In May 2014 I sold my 50% stake in this company to my partner. Eliscire is Slovak coffee company which represent local brands (Ebenica, Signatura and Gurmanka) that were created by Slovak specialists.www.elicsire.com | www.ebenica.com | www.facebook.com/EBENICA Show less
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Co-OwnerZone Solutions Oct 2011 - Jan 2014Slovak RepublicV rokoch 2011 az 2013 sme realizovali na relativne novom trhu (dodavanie elektriny a plynu koncovym odberatelom alternativnymi dodavatelmi) spolocny projekt so spolocnostou MAGNA E.A. pod nazvom ENERGOZÓNA. Vybudovali sme siet obchodno-kontaktnych a poradenskych miest na uzemi celej SR. Za necele dva roky som spolu s mojim timom vybudoval druhu najsirsiu siet zakaznickych miest energetickej spolocnosti na Slovensku (SPP malo v tom case 19). Napriek tomu, ze sa jednalo o dlhodoby projekt a zacal… Show more V rokoch 2011 az 2013 sme realizovali na relativne novom trhu (dodavanie elektriny a plynu koncovym odberatelom alternativnymi dodavatelmi) spolocny projekt so spolocnostou MAGNA E.A. pod nazvom ENERGOZÓNA. Vybudovali sme siet obchodno-kontaktnych a poradenskych miest na uzemi celej SR. Za necele dva roky som spolu s mojim timom vybudoval druhu najsirsiu siet zakaznickych miest energetickej spolocnosti na Slovensku (SPP malo v tom case 19). Napriek tomu, ze sa jednalo o dlhodoby projekt a zacal prinasat obchodne uspechy, po viac ako dvoch rokoch doslo k disproporcii nazorov na dalsie smerovanie tohto projektu, coho nasledkom bolo ze ku koncu roku 2013 doslo k uzatvoreniu vsetkych 14 Energozon a ukonceniu spoluprace so spolocnostou Magna E.A./Magna Energia a.s. In November 2011 we launched our project at newly created market – electricity and gas supply to end consumers from alternative suppliers - called Energozona. We had been building from the scratch new retail chain of client’s centres throughout Slovakia with one of the new entrants onto market - Magna E.A/Magna Energia. In more than two years together with my team I built second largest retail chain in energy business in Slovakia with 14 client’s centres (compared to former monopoly SPP which had 19 at that time). In spite of long term contract and commercial success we (Energozona and Magna E.A.) split in our ideas of future development of the project. As a result in December 2013 we closed all 14 client’s centres and terminated contract with Magna E.A./Magna Energia. Show less
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Corporate Relations ManagerHeineken Slovensko Mar 2006 - Jun 2009Extended role within Heineken Slovensko. On top of sponsoring activities of Heineken Slovakia, I became responsible for PR/communication of the company. We developed a communications plan and implemented a broad range of public relations activities.Primary responsibilities:- External PR (both Corporate and Brand/s) - Internal communication (New intranet launch, Redesign of company magazine, Special project)- Spokesperson of the company- Public Affairs - Crisis… Show more Extended role within Heineken Slovensko. On top of sponsoring activities of Heineken Slovakia, I became responsible for PR/communication of the company. We developed a communications plan and implemented a broad range of public relations activities.Primary responsibilities:- External PR (both Corporate and Brand/s) - Internal communication (New intranet launch, Redesign of company magazine, Special project)- Spokesperson of the company- Public Affairs - Crisis communication (closure of the Brewery, preparing Crisis Manual for the whole company, Antimonopoly issues etc.)- CSR programmes (launching responsible drinking initiative, community support etc.)- Building relationships with targeted, high-level external audiences- Representing company (different trade associations both in Slovakia and abroad, ad hoc committees etc.)- Sponsoring (sports and culture) Show less -
Sponsoring ManagerHeineken Slovensko Aug 2002 - Mar 2006Responsible for sponsorship/partnership and activation within Heineken Slovensko. From contract negotiations to successful activations for the top beer brands in Slovakia - Heineken, Zlaty Bazant and Corgon. Key partnerships: - Football: - Platinum partner to the Slovak Football Federation - Naming rights for Slovak top football division (biggest contract in Slovak sport history)Ice Hockey - Main partner to the Slovak Ice hockey Federation (National Ice Hockey team -… Show more Responsible for sponsorship/partnership and activation within Heineken Slovensko. From contract negotiations to successful activations for the top beer brands in Slovakia - Heineken, Zlaty Bazant and Corgon. Key partnerships: - Football: - Platinum partner to the Slovak Football Federation - Naming rights for Slovak top football division (biggest contract in Slovak sport history)Ice Hockey - Main partner to the Slovak Ice hockey Federation (National Ice Hockey team - Successful World Championships activations)Tennis: - Official partner to Slovak Tennis Federation (Davis Cup and Fed Cup activations) Show less
Roman Krajniak Skills
Roman Krajniak Education Details
Frequently Asked Questions about Roman Krajniak
What company does Roman Krajniak work for?
Roman Krajniak works for Paysy
What is Roman Krajniak's role at the current company?
Roman Krajniak's current role is Co-Owner.
What is Roman Krajniak's email address?
Roman Krajniak's email address is kr****@****ail.com
What schools did Roman Krajniak attend?
Roman Krajniak attended Ekonomická Univerzita V Bratislave, Technical University Of Košice.
What skills is Roman Krajniak known for?
Roman Krajniak has skills like Sports Marketing, Sponsorship, Event Marketing, Sports, Negotiation, Social Networking, Consultancy, New Business Development, New Store Openings, Marketing Management, Social Media Marketing, Management.
Who are Roman Krajniak's colleagues?
Roman Krajniak's colleagues are Matej Nosek, František Ferančík, Tomáš Badáň, Marek Straka.
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