Roman Krajniak

Roman Krajniak Email and Phone Number

Co-Owner @ paysy
Rovinka, SK
Roman Krajniak's Location
Rovinka, Bratislava, Slovakia, Slovakia
Roman Krajniak's Contact Details

Roman Krajniak work email

Roman Krajniak personal email

About Roman Krajniak

SportsTech | SportsBiz | Digital cards solutions | Sports Innovations | Sports policy |Studied at the University of Economics in Bratislava, Slovakia. A whole professional career I spent in marketing and communication. Most of the time linked to SportsBiz and sports marketing. For a decade I held key positions in several local and also well-known international advertising agencies (Soria&Grey, Euro RSCG, Ogilvy & Mather). Then I moved to the corporate world. For almost anorher decade I was in charge of sponsorship and PR activities for Heineken in Slovakia. I managed the biggest sponsorship partnerships in Slovakia both in sports and culture. During this period I gained extensive experience in public relations, public affairs, crisis communication, and lobbying on local and international levels. Nowadays I run a sports marketing consultancy and I am a co-owner in several innovative companies which bring digital solutions to different industries (Sports, Tourism, HoReCa, Retail, Culture, Smart Cities, Events, FinTech, Government&Public)In the consultancy part, I am serving clients, both in Slovakia and the Czech Republic, from all areas of the SportsBiz (right holders, corporates, communication agencies, and individual athletes). At the same time, I am an advisor to several municipalities/mayors for the municipal sport strategy, and also a strategic advisor for the working group for Sport Policy in the Slovak republic. I am also co-founder of Slovak Sports Innovation Centre. Last but not least I am an evangelist of the Sports Marketing and SportsBiz topics on the public, in Slovakia. I write my personal SportsBiz blog, run my podcast, frequently comment as an expert on SportsBiz topics in different media in Slovakia. Often, I am invited as a speaker at different events, conferences, and as a guest speaker at Universities.

Roman Krajniak's Current Company Details
paysy

Paysy

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Co-Owner
Rovinka, SK
Website:
paysy.sk
Employees:
11
Roman Krajniak Work Experience Details
  • Paysy
    Co-Owner
    Paysy
    Rovinka, Sk
  • Memberyo
    Co-Founder
    Memberyo Dec 2021 - Present
    Bratislava, Slovakia
  • Paysy
    Consultant
    Paysy Jan 2019 - Present
    Bratislava, Slovakia
  • Slovenské Športové Inovačné Centrum (Slovak Sport Innovation Center)
    Co-Founder
    Slovenské Športové Inovačné Centrum (Slovak Sport Innovation Center) Sep 2020 - Present
    Bratislava, Slovakia
    www.ssic.sk
  • Your Pass Ltd
    Exluzívny Partner Pre Sr
    Your Pass Ltd Jan 2018 - Jan 2020
    Bratislava
    Popri poradenstve v športovom marketingu exkluzívne pre SR zastupujem firmu your pass, ktorá vyvinula digitálnu kartu your pass. Táto karta prináša do športového biznisu obrovské možnosti využitia v rámci komunikácie s fanúšikmi/členmi ale i v zvyšovaní tržieb. Your pass - digitálna karta je však úžasným nástrojom aj pre iné biznis odvetvia (poisťovňe, FMCG, HoReCa, cestovný ruch atď). Môže slúžiť ako ako boarding pass, kupón, vernostná karta, vstupenka, členská karta ale aj na ďalšie… Show more Popri poradenstve v športovom marketingu exkluzívne pre SR zastupujem firmu your pass, ktorá vyvinula digitálnu kartu your pass. Táto karta prináša do športového biznisu obrovské možnosti využitia v rámci komunikácie s fanúšikmi/členmi ale i v zvyšovaní tržieb. Your pass - digitálna karta je však úžasným nástrojom aj pre iné biznis odvetvia (poisťovňe, FMCG, HoReCa, cestovný ruch atď). Môže slúžiť ako ako boarding pass, kupón, vernostná karta, vstupenka, členská karta ale aj na ďalšie potreby. Viac na webe www.yourpass.eu Show less
  • Kariéra Po Kariére
    Co Founder
    Kariéra Po Kariére Mar 2016 - Feb 2017
    Slovak Republic
    I am building relationships with former sport professionals as well as with commercial companies in order to bring group of talented "candidates" with special abilities to the business. Sport professionals have developed quite interesting personal characteristics with the right attitude. On the other hand they do not have specific skills. We are here to help.
  • Aequilibrium
    Founder
    Aequilibrium 2009 - Jan 2016
    Slovak Republic
    Sports marketing consultancy to right owners (federations/clubs/athletes)Sports marketing consultancy to corporate clientsDifferent projects related to business development in sports and marketing
  • Elicsire
    Co-Owner
    Elicsire 2011 - May 2014
    Slovak Republic
    V maji 2014 som svoj 50% obchodny podiel v tejto spolocnosti predal druhemu spolocnikovi. Elicsire je slovenská firma a posobi na trhu s kavou. Znacky kav, ktore reprezentuje (Ebenica, Signatura a Gurmanka) boli vytvorene slovenskymi specialistami. In May 2014 I sold my 50% stake in this company to my partner. Eliscire is Slovak coffee company which represent local brands (Ebenica, Signatura and Gurmanka) that were created by Slovak specialists.www.elicsire.com |… Show more V maji 2014 som svoj 50% obchodny podiel v tejto spolocnosti predal druhemu spolocnikovi. Elicsire je slovenská firma a posobi na trhu s kavou. Znacky kav, ktore reprezentuje (Ebenica, Signatura a Gurmanka) boli vytvorene slovenskymi specialistami. In May 2014 I sold my 50% stake in this company to my partner. Eliscire is Slovak coffee company which represent local brands (Ebenica, Signatura and Gurmanka) that were created by Slovak specialists.www.elicsire.com | www.ebenica.com | www.facebook.com/EBENICA Show less
  • Zone Solutions
    Co-Owner
    Zone Solutions Oct 2011 - Jan 2014
    Slovak Republic
    V rokoch 2011 az 2013 sme realizovali na relativne novom trhu (dodavanie elektriny a plynu koncovym odberatelom alternativnymi dodavatelmi) spolocny projekt so spolocnostou MAGNA E.A. pod nazvom ENERGOZÓNA. Vybudovali sme siet obchodno-kontaktnych a poradenskych miest na uzemi celej SR. Za necele dva roky som spolu s mojim timom vybudoval druhu najsirsiu siet zakaznickych miest energetickej spolocnosti na Slovensku (SPP malo v tom case 19). Napriek tomu, ze sa jednalo o dlhodoby projekt a zacal… Show more V rokoch 2011 az 2013 sme realizovali na relativne novom trhu (dodavanie elektriny a plynu koncovym odberatelom alternativnymi dodavatelmi) spolocny projekt so spolocnostou MAGNA E.A. pod nazvom ENERGOZÓNA. Vybudovali sme siet obchodno-kontaktnych a poradenskych miest na uzemi celej SR. Za necele dva roky som spolu s mojim timom vybudoval druhu najsirsiu siet zakaznickych miest energetickej spolocnosti na Slovensku (SPP malo v tom case 19). Napriek tomu, ze sa jednalo o dlhodoby projekt a zacal prinasat obchodne uspechy, po viac ako dvoch rokoch doslo k disproporcii nazorov na dalsie smerovanie tohto projektu, coho nasledkom bolo ze ku koncu roku 2013 doslo k uzatvoreniu vsetkych 14 Energozon a ukonceniu spoluprace so spolocnostou Magna E.A./Magna Energia a.s. In November 2011 we launched our project at newly created market – electricity and gas supply to end consumers from alternative suppliers - called Energozona. We had been building from the scratch new retail chain of client’s centres throughout Slovakia with one of the new entrants onto market - Magna E.A/Magna Energia. In more than two years together with my team I built second largest retail chain in energy business in Slovakia with 14 client’s centres (compared to former monopoly SPP which had 19 at that time). In spite of long term contract and commercial success we (Energozona and Magna E.A.) split in our ideas of future development of the project. As a result in December 2013 we closed all 14 client’s centres and terminated contract with Magna E.A./Magna Energia. Show less
  • Heineken Slovensko
    Corporate Relations Manager
    Heineken Slovensko Mar 2006 - Jun 2009
    Extended role within Heineken Slovensko. On top of sponsoring activities of Heineken Slovakia, I became responsible for PR/communication of the company. We developed a communications plan and implemented a broad range of public relations activities.Primary responsibilities:- External PR (both Corporate and Brand/s) - Internal communication (New intranet launch, Redesign of company magazine, Special project)- Spokesperson of the company- Public Affairs - Crisis… Show more Extended role within Heineken Slovensko. On top of sponsoring activities of Heineken Slovakia, I became responsible for PR/communication of the company. We developed a communications plan and implemented a broad range of public relations activities.Primary responsibilities:- External PR (both Corporate and Brand/s) - Internal communication (New intranet launch, Redesign of company magazine, Special project)- Spokesperson of the company- Public Affairs - Crisis communication (closure of the Brewery, preparing Crisis Manual for the whole company, Antimonopoly issues etc.)- CSR programmes (launching responsible drinking initiative, community support etc.)- Building relationships with targeted, high-level external audiences- Representing company (different trade associations both in Slovakia and abroad, ad hoc committees etc.)- Sponsoring (sports and culture) Show less
  • Heineken Slovensko
    Sponsoring Manager
    Heineken Slovensko Aug 2002 - Mar 2006
    Responsible for sponsorship/partnership and activation within Heineken Slovensko. From contract negotiations to successful activations for the top beer brands in Slovakia - Heineken, Zlaty Bazant and Corgon. Key partnerships: - Football: - Platinum partner to the Slovak Football Federation - Naming rights for Slovak top football division (biggest contract in Slovak sport history)Ice Hockey - Main partner to the Slovak Ice hockey Federation (National Ice Hockey team -… Show more Responsible for sponsorship/partnership and activation within Heineken Slovensko. From contract negotiations to successful activations for the top beer brands in Slovakia - Heineken, Zlaty Bazant and Corgon. Key partnerships: - Football: - Platinum partner to the Slovak Football Federation - Naming rights for Slovak top football division (biggest contract in Slovak sport history)Ice Hockey - Main partner to the Slovak Ice hockey Federation (National Ice Hockey team - Successful World Championships activations)Tennis: - Official partner to Slovak Tennis Federation (Davis Cup and Fed Cup activations) Show less

Roman Krajniak Skills

Sports Marketing Sponsorship Event Marketing Sports Negotiation Social Networking Consultancy New Business Development New Store Openings Marketing Management Social Media Marketing Management Marketing Strategy Strategy Marketing Event Planning Event Management Marketing Communications Social Media Business Development Business Strategy Public Relations Crisis Communications Consulting

Roman Krajniak Education Details

Frequently Asked Questions about Roman Krajniak

What company does Roman Krajniak work for?

Roman Krajniak works for Paysy

What is Roman Krajniak's role at the current company?

Roman Krajniak's current role is Co-Owner.

What is Roman Krajniak's email address?

Roman Krajniak's email address is kr****@****ail.com

What schools did Roman Krajniak attend?

Roman Krajniak attended Ekonomická Univerzita V Bratislave, Technical University Of Košice.

What skills is Roman Krajniak known for?

Roman Krajniak has skills like Sports Marketing, Sponsorship, Event Marketing, Sports, Negotiation, Social Networking, Consultancy, New Business Development, New Store Openings, Marketing Management, Social Media Marketing, Management.

Who are Roman Krajniak's colleagues?

Roman Krajniak's colleagues are Matej Nosek, František Ferančík, Tomáš Badáň, Marek Straka.

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