Website concepting and development with expertise in -Conversion rate optimization (CRO) -SEO audit and consulting -e-commerce strategy consultingDevelopment of performance marketing strategies with a focus on SEM and SMMDigital campaign management, optimization and analyticsExpertise in managing digital ad campaigns across multiple channels: -Google Ads campaigns (including YouTube) -Facebook and Instagram -TikTok -LinkedInExpertise with the following analytics products: -Google Analytics -Facebook Insights -Google Data studio -Semrush -HotjarB2B & B2C products marketing strategy consultingSelection of clients: The Detox Market, Odacite, Intansify, Wear That, Inhelpllc.com, fromnomad

Developed and managed digital marketing strategy for Giftmoji’s B2B servicesPrimary responsibilities:o Google Ads strategy and campaign executiono Performance analytics for keyword and content developmento Landing page development and A/B testingDeveloped and delivered market reports for leadership, including competitive analysis and recommendations for the product development roadmap.

Developed and scaled Russia’s first digital pet adoption platformManaged every aspect of the digital platform including:website build and maintenancecontent developmentdigital advertising across Paid Search and Paid Socialfulfillment of match requestsScaled the supply side through a dedicated B2B strategy that focused on traditional adoption centersGrew the demand side through targeted digital marketing via SEO, Paid Search and Paid SocialSold the business in 2018

Managed key relationships with clients, specializing on contextual advertising solutionsDeveloped and executed customer acquisition strategies through key performance marketing channelsManaged campaigns on Google AdWords and Yandex DirectWorked with the agency leadership team to develop case studies for new business collateral