Ashley Romano Email & Phone Number

Rochester, Ny, Us

Philadelphia, Pennsylvania, Us

Denver, Colorado, Us

Rochester, New York, Us

Hired by the CRO to build the Marketing team and develop a global strategy to generate demand and establish OLEDWorks as the global leader in manufacturing OLED lighting technology. Currently I lead a team of five marketing professionals focused on generating demand and leads through content marketing, social media, tradeshows and workshops, lead generation, sales enablement and strategic campaigns.+Created marketing plan and strategy for the company, targeting the European, North American, and Chinese markets which led to $14.5M in Marketing Generated Opportunities in three years.+Led OLEDWorks digital transformation with a website redesign, HubSpot and Salesforce integration, SEO strategy implementation, and content creation and development to increase traffic and lead generation from key verticals. — Increased qualified inbound lead generation by 90% YoY.— Increased traffic by 111% YoY.+Launched and maintain an educational website (oledlight.org) that serves as an accessible educational resource hub for OLED lighting— Increased average monthly subscribers by 85% YoY.+Developed and implemented comprehensive marketing and PR/communications strategy to target our international audience and build brand awareness through local channels.+Successfully launched Chinese website (oledworks.cn) and utilize Baidu SEO and PPC campaigns to drive traffic and generate leads.+Launched WeChat account and developed content marketing strategy to drive traffic and generate leads on this key channel in China.

Rochester, New York, Us

Hired by the President to develop an annual marketing plan that utilized digital marketing tactics to generate leads and grow revenue. Led a team of marketers and BDRs with a main focus of generating and nurturing leads.+Developed content marketing strategy and annual marketing plan and budget to align with company objectives +Launched website redesign with a focus on lead generation goals resulting in a successful launch in a 4-month time frame+Decreased annual marketing expenses by 56.25% YoY by executing an efficient digital marketing strategy

Jacksonville, Fl, Us

Rochester, Ny, Us

Promoted to this position for my reliability and high performance, exceeding lead generation goals QoQ. Led a team of digital marketers with a collective objective of generating qualified leads.+Developed and implemented a go-to-market strategy for D4 Managed Services.+Launched existing customer nurturing campaign and closed $14k in new revenue by the end of the second month, and $70k overall.+Collaborated with sales management to refine the business development process and improve alignment between teams.+Strategic Campaigns Results:— Generated 750 MQLs— MQL to SQL Conversion Rate Increased by 18.5%— $1.3M in revenue generated

Rochester, Ny, Us

Responsible for digital marketing initiatives, including the implementation of Eloqua, the Marketing Automation Solution, and its integration with Salesforce and the website. Managed all programs run in Eloqua.+Implemented lead scoring model and lead tracking workflow to provide improved transparency of ROI and more efficiently evaluate lead quality+Increased LinkedIn (primary social platform for industry) follower base by 32%. Increased blog/e-newsletter subscription list by 58%.+Successfully migrated from Pardot to Eloqua and managed integration of the software with other technology platforms, including Salesforce (CRM) and the website.+Planned and executed three webinars with an average 65% attendee rate— Generated five large opportunities with new customers.+Assisted CEO and VP of Marketing to redesign and launch new website.— Increased lead conversion rate by 3x YoY.

Rochester, Ny, Us

Responsible for social media updates, blog editing and publishing content on WordPress, and coordinating tradeshow logistics with Sales.+Maintained social media accounts and online presence+Coordinated two large charity events in California and Nebraska— Generated over $15k in silent auction donations+Assisted Director of Marketing to redesign and launch new website and integrated Pardot, the new Marketing Automation Solution