Provide marketing strategy, website design, content development, social media management, analytics reporting, business writing, and other digital concierge services to clients in a range of industries including FinTech, health/wellness, benefits planning, the arts, gaming, and more. Specializing in helping small companies and solopreneurs leverage the power of digital marketing that will scale with their growth Client work, references, and writing samples available upon request.

• Create and design résumés, cover letters, corporate bios, and LinkedIn profiles for job applicants across diverse fields• Collaborate with clients throughout the process to tailor career materials and optimize their digital presence to their particular strengths, career objectives, and the qualities most sought after among employers in their field.

Manage the web, social media, and video content teams. Provide strategic direction on digital initiatives to support recruitment, retention, advancement, community relations, and diversity and inclusion.

• Develop and implement organization-wide communications and marketing plan, including specific programmatic marketing plans and a cohesive on-line social media strategy to help attract audiences and advance users’ and the public’s understanding of MNN and its services • Working with MNN directors, ensure a consistent, disciplined and strategic institutional marketing and messaging approach is carried out on multiple platforms, including cablecast TV, on-line video, email, web, social media, e-newsletters, direct mail and other • Oversee creative design and production of MNN printed materials, including program inserts, education brochures, welcome kits, event promotion, advertisements and e-communications • With programming staff, develop creative design for new television channels and programs, with strategies for marketing and launch • Implement systems for measurement, tracking and assessment of audience awareness, engagement and usage of MNN’s media services; track and analyze reports and suggest new ways to bring MNN message to users • Oversee cablecast marketing and promotion, including development of on-air graphics and branding • Oversee online communications and marketing including content generation for website, education services, event marketing and e-blasts • Oversee MNN branding strategies, and provide input on and approve all marketing materials in the form of print, advertising, e-media, video and other multi-media • Oversee printing, mailing and distribution efforts for all marketing materials, and oversee proper maintenance of, and mailing lists • Design and implement innovative strategies for marketing partnerships and community outreach • Plan and implement community events and special events as necessary • Supervise team of community media marketing staff members as necessary • Manage accounts with outside media vendors

Oversee social media strategy for LIU Brooklyn and develop digital content for website

- Oversee comprehensive, 18-month redesign of www.adelphi.edu and serve as primary liaison with third-party design firm.- Implement CMS into website, including training staff and establishing a content management policy for the University.- Lead campus-wide workshops on new and social media.- Coordinate all SEO work for University.- Run all analytics for website and online media, make recommendations as per data.- Develop comprehensive PPC plan for University's key enrollment priorities.- Work with PR team to use social media outlets to garner press coverage.- Coordinate production and promotion of multi-media assets.- Develop University's social media strategy, policy, and best practices framework. - Present at regional and national conferences and workshops on social media, its role in education, and its function in the workplace.

- Write grant applications and appropriation requests to secure funding for capital and academic needs.- Maintain and manage University's relationship with local, state, and federal legislators.- Develop comprehensive internal and external launch of University's five-year strategic plan.- Oversee cross-campus committee tasked to attract, enroll, and retain transfer students.- Lead cross-departmental committee tasked to develop best practices and policies for the University's use of emerging media including Facebook, LinkedIn, Twitter, blogs, and online audio/video assets.- Created the Adelphi Employees' Student Fund-a restricted fund dedicated to providing emergency support to students who would otherwise face withdrawal from the University due to a sudden change in financial circumstances. - As member of AU Employees' Student Fund's Core Fundraising Committee, secured a $100,000 matching opportunity for the fund, and to date, raised almost $10,000 in contributions from employees and friends of the University.- Allocate campus-wide advertising and publications budgets according to understanding of University's strategic and enrollment goals.- Assist with reports for University's Middlestates Accreditation process.- Coordinate marketing and outreach for opening of University's new Performing Arts Center and Center for Recreation and Sports, including planning advertising, facilitating public relations, securing revenue-generating sponsorships from major media partners, and generating audience.- Train and develop 15-person staff in areas including written and verbal communication, group work, presentation skills, time management, and leading effective meetings.- Participated in six-month training program designed to build management skills.- Oversaw campus-wide committee designated to update students, faculty, administration, staff, alumni, and other stakeholders about the University's $98.5 million campus enhancement project.

- Oversaw production of University's more than 800 publications and 300 advertisements.- Work with University deans, directors, faculty members, and administration to develop strategic marketing plans.- Seek out and recommend market research initiatives for the University, including a comprehensive graduate/adult learner survey involving potential students, Human Resources professionals, and local universities.- Create and implement University's $2.3 million media plan, including print, radio, out of home, online, and television advertisements as well as direct mail initiatives.- Lead eight-person concept development team to propose recommendations for the University's 2005-2007 advertising campaign.- Oversee the coordination of 80 recruitment and outreach events a year, with attendance ranging from 20 guests to 1,200 guests.

- Participated on team responsible for moving University's advertising initiatives from an outside agency to an in-house team of copywriters and designers.- Developed university's advertising campaign.- Provided final approval of all publication and advertising copy.

Created and proofed copy for University publications including both academic brochures and recruitment publications. Acted as liaison between University and outside agency that handled University's advertising initiatives.Conceived and created Adelphi University Visual and Editorial Style Manual to assist University in maintaining brand consistency.