As the Cluster Assistant Director of Brand and Marketing for Vertu Harmoni Jakarta and YELLO Hotel Harmoni, I lead the marketing team in developing and executing innovative strategies to elevate both hotels' brand presence. My responsibilities include overseeing marketing communications, digital marketing, social media, and strategic partnerships, as well as executing marketing activations in fashion, jazz, and fusion menu for Vertu Harmoni Jakarta, and street art, street food, and hip hop for YELLO Hotel Harmoni. I thrive on maintaining strong relationships with key stakeholders and media partners to ensure our hotels' continued success.

As a dynamic marketing professional, I have successfully driven significant growth and brand awareness for Mercure Jakarta Gatot Subroto. During the pandemic, I implemented the "Let's Get Fit" room package campaign in collaboration with Primafit Indonesia, resulting in a 30% increase in direct bookings. Additionally, I achieved top 3 highest room production for Accor's national campaign "Wonderful Indonesia," showcasing my exceptional campaign effectiveness. I have also successfully partnered with renowned celebrities and a leading digital marketing agency, Sojern, to boost our online presence and SEO.

Cluster:F&B Marketing Communication Manager - Holiday Inn & Suites Jakarta Gajah MadaMarketing Communication Manager - Holiday Inn Express Jakarta Wahid Hasyim

• Responsible on planning and executing all marketing activities• Creating monthly promotion and member program• Partnership with Zomato, Go-Food & Grab Food• Collaborate with Influencer and Food Blogger• E-mail Marketing, SMS Blast and Press Release• Responsible and regularly update for daily social media contents • Social Events• Join Promotion & Partnership

• Responsible on planning and executing all marketing activities • Digital marketing activities (Google AdWords, Facebook Adv and Instagram Adv)• Handling internal event and exhibition• Media relation and promotion for company• Responsible and handling for Corporate newsletter distribution, website and social media campaigns• Responsible and regularly update for daily social media contents • CSR (Corporate Social Responsibility) • Sponsorship• Company profile, catalogue & brochure