Roman Spendler is an expert in the application and implementation of generative AI in start-ups and SMEs. He supports companies by providing practical advice and workshops on how to utilise the potential of generative AI profitably.With over 20 years of experience in the field of digitalisation and as a research assistant at the University of Lübeck, Roman Spendler supports start-ups in the growth phase and teaches technologies that create decisive competitive advantages. As CEO of Smart City Operations GmbH, he drives innovative technology solutions in the field of Edge AI for urban development.His specialisms include the development of AI-based business models, strategic planning and support for digital transformation processes and the implementation of numerous workshop formats.As a consultant, workshop leader and keynote speaker, he supports companies in successfully shaping digital transformationRoman Spendler has been a board member of the Digital Economy Association (DiWiSH e.V.) since 2012. He is also an honorary member of the Digital Advisory Board of the Hanseatic City of Lübeck.