▪ Manage overall day to day operations of the store, including hiring, reviewing, and employee scheduling.▪ Monitor cash over/short, inventory shrinkage, and drive offs daily.▪ Assist in planning annual or specific budgets while ensuring all merchandise is stocked and displays are attractive, priced correctly, and displayed in a safe manner.▪ Implement Monthly promotions, insure all POS advertising / signage is properly posted at the proper time.▪ Promote and resolve customer complaints, in a timely and professional manner.▪ Implement and enforce established daily operating procedures to ensure store is clean, adequately stocked, organized, and well kept.▪ Enforce all Safety and Security Issues and report any and all unsafe conditions.

▪ Over achieved territory level sales, market share and availability targets.▪ Executed, monitored and delivered national brand & portfolio plans for the assigned territory.▪ Kept track of the inventory, merchandising and consumer engagement resources and enforced BAT policy implementation at route level.▪ Established strong relationship with the trade members giving special attention to the preferred groups i.e. Key Accounts, Trade Organizations and Wholesalers to get meaningful insight from the market.▪ Proactively trained and managed personal growth & development of distribution & trade marketing staff within the allocated territory aligned with BAT’s International Marketing Principles (IMP) and all corporate guidelines.▪ Ensured that objectives in terms of availability, visibility, volume, margin, quality, customer price of products and communication are implemented at retail outlets.

▪ Developed strong relationships with potential partners to support the overall marketing strategies for each year.▪ Signed new accounts by watching the market closely and proactively searching for new opportunities to increase in number of HoReCa accounts and brand visibility of company products.▪ Executed a territory coverage plan within a fixed geographic area of clubs/bars/hotels & events and festivals.▪ Understood the brand strategies and consumer behavior studies, to be up to date with the new trends in the HoReCa channel and in the target consumer segment.▪ Provided support or supplement the Events team in the implementation of BAT events and to monitor and evaluate the activations.

▪ Developed and managed individual Annual Business Plans for each call point, including the account’s SWOT, distribution gaps, store level opportunities, and promotional presentations.▪ Performed the processes necessary to gain authorization, proper pricing, and shelf space within national and regional off premise chains as assigned by management.▪ Communicated and coordinated with Sales and Sales Management to ensure proper wholesaler execution.

▪ Owned performance across assigned territory and maintained strong retailer relationships.▪ Built, fostered and managed strong business partnerships with retailers and educated them on product and category knowledge as well as on trading terms.▪ Analyzed, reported and interpreted store specific data in order drive sustainable growth.▪ Acted as the point of reference for external stakeholders by engaging in commercial conversations and negotiations.▪ Ensured execution of strategies and campaigns for all retailers are achieved within your territory.▪ Met market demand for our products by maintaining inventory levels and hitting brand distribution targets.

▪ Prepared and followed up on Letters of Credit, Letters of Guarantee, Purchase Orders, the transfers, the banking and deliveries.▪ Organized, followed and implemented the processes and activities related to foreign local purchasing and imports while monitoring the performance of foreign local suppliers.▪ Achieved all the related tasks in the departmental action plan.▪ Planned and coordinated time and delivery of purchases study research new technological, options and materials with a view to present for procurement.