Romany Simpson personal email
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With a wealth of experience spanning over 15 years in digital media, I have had an incredible journey characterised by continuous growth and achievement. From Senior PPC Lead at the renowned global agency, Jellyfish, I went on to develop a Paid Media department before subsequently co-founding 360 OM. I had the privilege of shaping and cultivating the growth of our Paid Media team, nurturing it into a force of more than 20 exceptional specialists. Together we have harnessed our expertise to collaborate with global clients on an expansive scale, delivering exceptional results and driving their success in the digital landscape.In my current role of COO, my unwavering focus revolves around optimizing the operational aspects of our agency. By implementing strategic measures and leveraging my deep understanding of the industry, I aim to enhance productivity across all levels. The ultimate objective is to consistently deliver maximum value to our esteemed clientele, ensuring their goals and objectives are not just met, but surpassed. Through meticulous attention to detail, streamlined processes, and fostering a culture of excellence, I strive to maximise the potential of our agency.Key Skills:Overseeing the high level strategy of clients across all verticals, including but not limited to: ecommerce; travel; legal; insurance; financeResponsible for over-seeing an expanding team of PPC Managers, Executives, and Assistants so to ensure client KPI's are met.Ensuring internal training and development needs are identified and delivered.Highly literate and numerate, comfortable with analysing large amounts of data.Motivated and enthusiastic with huge drive.
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Coo360 Om Apr 2022 - PresentNewcastle Upon Tyne, Tyne & Wear, Gb -
Paid Media Director360 Om Apr 2018 - Apr 2022Newcastle Upon Tyne, Tyne & Wear, GbGlobal Paid Media Director, delivering strategy & overseeing a global team to deliver against client KPIs• Responsible for developing industry leading paid media strategies and successful delivery for a portfolio of client accounts, across automotive, ecommerce, gambling, and travel • Responsible for managing an expanding team of highly skilled PPC Managers and Executives, providing actionable feedback to aid in their development and progress• Identifying internal development needs and delivering training both internally and externally• Responsible for performance across paid search and paid social• Maintaining a close relationship with key suppliers and network partners• Managing multi-million pound annual global paid search budgets• Working alongside the Business Development team in new business pitches• Working with the Client Services team to recognise new service and growth opportunities• Responsible for resource management and capacity planning for the Paid Media global team• Ownership and oversight of new client on-boarding• Working closely with the Director to develop agency-wide improvement projects in term of processes and standards -
Ppc DirectorAvenue Digital - Digital Marketing Agency Jun 2016 - Mar 2018London, England, GbResponsible for developing and growing the Paid Search and Paid Social department. Leading pitch activity against client briefs and presenting findings to clients.Leading the onboarding of new clients to ensure successful transition. Responsible for the over arching strategy to ensure client KPI's are met. -
Senior Ppc ManagerJellyfish Online Marketing May 2014 - May 2016London, Greater London, GbOverseeing the high level strategy of clients across all verticals, including but not limited to: ecommerce; travel; legal; insurance; education.Responsible for over-seeing an expanding team of PPC Managers, Executives, and Assistants so to ensure client KPI's are met.Ensuring internal training and development needs are identified and delivered. -
Ppc ManagerJellyfish Online Marketing Nov 2011 - May 2014London, Greater London, GbManaging PPC accounts across several different verticals Responsible for large budget Google Display campaigns Managing tracking, analysis and insight Weekly & Monthly client reporting Managing client needs and expectations Daily optimisation of accounts for continual improvementForecasting3rd party tracking tool and bid management: DS3; Infinity call tracking -
Ppc ExpertRomany Ppc Expert Nov 2010 - Nov 2011Freelance work creating and managing various paid search campaigns and Facebook ad campaigns.
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Ppc ManagerAltogether Digital Ltd 2010 - Jan 2011London, Gb•Devising PPC strategies•Managing the PPC accounts of a broad variety of clients from Publishing; Finance; Estate Agents; Computer Software; and Sports Betting.•Developing and managing a new offering of Facebook self-serve CPC campaigns•Daily client communication; reporting performance back and suggesting ways to improve results; and meetings with clients to present results and ongoing strategy. •Working closely with the Social Media, SEO and Affiliate teams.•Providing training and guidance to PPC Executives. -
Eu Senior Search Campaign ManagerAol Time Warner Mar 2008 - Jan 2010•Managaing the workloads and development of Campaign StrategistsGAP and Ad Excellence (MSN) Qualified•Broad variety of clients from Finance; Cosmetic Surgery; Home Learning; Travel; Betting; and Retail. •Setting up new accounts across Google, Yahoo; Facebook and MSN; •Creating both content and search campaigns from scratch. •Assigning appropriate deep links to keywords, and giving landing page content advice to clients to improve conversion rates.•Copywriting; creating well-targeted ads; and performing creative reviews to analyse which USP’s work and optimising creatives accordingly.•Analysing multiple SEM campaigns to improve performance; optimising keywords; and identifying top performing keywords via analysis to increase conversion rates.•Google analytics; pixel implementation•Manipulating large quantities of raw data using Excel.•Prioritising a heavy workload with constant interruptions.•Use of the in-house bid management tool -
European Public Affairs EditorDods Jul 2007 - Mar 2008Managing both the 2007 and the 2008 edition of The European Public Affairs Directory and the 2007-2008 edition of Diplomacy.be 2007-2008 and the on-line components.Managing a team of researchers and data administrators to update ~20,000 contacts; maintaining existing contacts through monitoring press and news and appropriate mailings; preparing visual material for the graphic designer, copywriting and advert placement; preparing PDF files for transmission to printers and proofreading.
Romany Simpson Skills
Romany Simpson Education Details
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University Of SussexMa In Digital Media -
University Of East LondonBa (Hons) Media And Advertising
Frequently Asked Questions about Romany Simpson
What company does Romany Simpson work for?
Romany Simpson works for 360 Om
What is Romany Simpson's role at the current company?
Romany Simpson's current role is COO at 360 OM.
What is Romany Simpson's email address?
Romany Simpson's email address is ro****@****hoo.com
What schools did Romany Simpson attend?
Romany Simpson attended University Of Sussex, University Of East London.
What are some of Romany Simpson's interests?
Romany Simpson has interest in Writing, Skiing, Traveling, Films, Reading, Advertising, Socializing, Digital Culture.
What skills is Romany Simpson known for?
Romany Simpson has skills like Ppc, Sem, Google Analytics, Online Marketing, Digital Media, Seo, Copywriting, Advertising, Display Advertising, Affiliate Marketing, Strategy, Search Engine Marketing.
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