Managing 1) the conceptualization of Stories and Metaphores to connect our customers experiences with emotion, for real change & learning; 2) the creation of the different multiformat narrative contents developed for those projects.

Developing Transmedia Storytelling, Digital Competence & Innovation projects with companies such as KPMG, Desigual, BBVA, Pernod Ricard, Boehringher Ingelheim, Novartis, Almirall, Bosch Siemens, Sanitas, Accenture, Seat, Pfizer...

Main Scriptwriter and Head of Scriptwriters.Writing of more than 100 scripts of shortmovies and series, for training and development of people at organizations, as:- On time on Mars, directed by Nicolás Alcalá, 2015. 25'​. Shortmovie about a Mars expedition that will need the best from a crew with complementary characteristics. An inmersive experience developd for Accenture;- Track to Safety, directed by Fernando Pomares, 2014. 65'​. Animated film about the affairs of a secret agent to defuse the terrorists threats that try to show the weakenesses of the railway system. A film for a gamified online platform developed by Lander to train worldwide train drivers. - The Eternal Onboarded, directed by Pau Teixidor, 2014. 27'​. Shortfilm about a just onboarded employee that, as Bill Murray, gets stucked in time because of his firt day anti-company values behaviours. For an gamified online platform for Bosch Siemens onboarded employees.

Managing the Web, Blog and Social Media, including Analytics, SEO, SEM, Usabilty, Design, Contents… for this Consulting Company devoted to Organizational Development and In-company Communications.

Co-creator of Código Compliance, the TV Series, a digital experience based on a TV Series and a Contents Platform that fosters the Cultural Change in relation to Compliance.

Professor at the "Master de Gamificación y Narrativa Transmedia" (Master of Gamification and Transmedia Narrative) of this Business School, connecting Marketing & Gamification through the class "Lo que me traigo del Marketing".