Start-up with a focus on immersive storytelling, actual implementation of AI tools and board level innovation strategy for the entertainment and creative industry.

I was part of a core team that successfully prepared and secured a Regionaal Investeringsfonds MBO (RIF) grant to launch the innovation consortium OASIS. This consortium brings together leading technical schools, and professionals from media, gaming, and entertainment, all focused on developing immersive solutions and training immersive specialists. Now, as chairman of the Innovation Board, I help advise on the strategic direction of the consortium and chair a number of experts that are part of the board. The Innovation Board serves as an overarching advisory body within OASIS, connecting industry, education, and government. It plays a pivotal role in shaping policies and integrating immersive solutions within both education and industry, guiding the content of educational programs, and helping to define the research and innovation agenda for OASIS.

Banijay Benelux is the largest content producer of the Netherlands, employing 700+ FTE in 12 production companies. In my role as strategic advisor for the senior MT and C-suite I’ve worked on topics like M&A, external partnerships, long term business plans and strategies for all production companies, heading AI and innovation projects and representing the company in several industry committees. Reporting to CEO and shareholders in Paris.𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦◆ Setting up data & marketing and ‘Banijay NXT’ innovation departments.◆ Execution of new revenue and partnership models like FAST Channels, digital and branded entertainment.◆ Chair and driver of industry innovation agenda, successfully adding this to the €200M+ National Growth Fund CIIIC application.◆ Leader of AI taskforce, implementing AI tools in creative and production processes.◆ Creating long term strategy for the company to transform from traditional production company to future proof mediahouse. Including buy-in from C-level management, executives, shareholders and employees.

Non-profit center of expertise for technological innovation in the media, gaming and entertainment industry. The Media Innovatio Hub creates an open ecosystem for inspiration and co-creation. Working with different stakeholders in the creative industry; from corporates, SME’s and production companies to technology partners, educational and research institutes and the government.

As of January 1st responsible for Business Development in the field of gaming, gambling and new business for EndemolShine Netherlands. Including gambling partnerships, commercial licensing of EndemolShine formats, development of new TV formats and marketing activities related to gaming and gambling. 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦◆ Strategy and pitch for the return of Big Brother in Netherlands and Belgium in 2021 and leading the digital team (10 FTE) with a focus on owned social channels. Starting from scratch and resulting in a massive reach of 150K followers on Instagram, 3.5M people reached and 114M views at the end of the season.◆ Setting up Creative Unit at EndemolShine with format creatives and digital experts to develop cross platform formats with digital DNA.◆ Product owner of the 1 VS 100 app for RTL and Postcode Lottery, with a successful relaunch resulting in 1M downloads on iOS and Google Play.◆ Launching several highly successful lead campaigns for the Postcode Lottery, including Deal or No Deal and The Wall. Including successful integration and promotion on TV and digital platforms.

Creating the online strategy for the return of Big Brother in the Netherlands and Belgium. Leading the online team (10 FTE) with a focus on Instagram, Facebook, TikTok and Giphy. Resulting in a massive reach of 150K followers on IG, over 3.5M people reached and 114M views.

Created the vision and strategy for the new Creative Unit of EndemolShine non-scripted. Responsible for digital strategy of all our non-scripted formats, digital extensions, games, activations and online products. Working with internal and external stakeholders to launch new (TV) formats and improve our core business.

Part of Endemol Shine Netherlands business development department to make the company future proof. Involved as product owner in everything digital: making popular tv formats 360, developing apps, games and chatbots, creating digital only formats, supporting the sales organization and working for the biggest clients.

Building the mobile gaming business for KLM to create brand awareness and sales outside of the local territory. Took the lead in creating and development of new social and digital concepts, like Layover with a Local and Facebook Messenger Chatbot. Working together with marketing agencies, game developers and digital agencies to create excellent products and to-market strategies.𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦◆ Initiator and project lead of launching the first ever airline chatbot on Facebook Messenger (2016) for check-in and boarding pass. Working together with the Facebook teams in San Francisco and being the bridge between IT, business and marketing.◆ Project manager of all KLM games - including Aviation Empire (1.8M downloads) and Jets (500K downloads). Including project management, user acquisition and marketing.◆ Successfully launching Aviation Empire in the Chinese market, fully localized and with local promotion on WeChat and SinaWeibo with a casual KLM game “Flying the Sky”.

In 2010 the former owner of GameCloud got tired of running a website, so I took over with a colleague. We attracted new journalists and made sure the core team stayed involved. Over the years we made GameCloud bigger and bigger, and now we are on the brink of breaking trough to a greater audience. We try to achieve this by bringing daily news, posting interesting articles about all kind of topics, publishing honest reviews and making video items from big events like Gamescom in Cologne.My daily activities included writing articles, doing sales, and think of new ways to develop GameCloud as a company. Closed down at the end of 2014 because of heavy competition and shift of interests.

Before I became owner of the company I started as an editor and later public relations manager at GameCloud. This included getting in touch with publishers and going to events like Gameplay (now Firstlook) & HCC Dagen. During this time I also kept publishing content on the site (news, reviews and specials) and starred in a couple of video items.

Dutch Game Garden accelerates the growth of the Dutch games industry. As project manager I’ve worked together with indie game start-ups on business strategies, providing wide-ranging support for students and established game companies. Including organizing the Global Game Jam, yearly Indigo Showcase, International showcase in San Francisco during GDC. And working together with governmental institutions and knowledge partners on serious games, i.e games for training doctors on Patient Safety together with Amsterdam UMC.

In the former days the only way people complained about a company was during birthday parties or an article in some kind of newspaper. Nowadays it's a lot easier. People complain everywhere, on discussion boards, blogs, social media etc. Our job at Webrep Associates included researching the image of companies on the web. We made an overview the general consensus and provided a plan for improving the image of the company.

Just a few months after graduating from high school, and starting with my study Information Science, I started a company with two friends. We designed and printed for company's like Adecco, Palm and Plus and for smaller companies like cafes and restaurants, as well for individuals (i.e. for weddings). Per year we sold over half a million beer coasters. I was responsible for acquisition, sales and keeping in touch with the production department in Belgium. Bierviltje.com was sold in 2010 to a former competitor.