Romcharee Laohasatchaporn Email & Phone Number

Bangkok City, Thailand

Phaya Thai, Bangkok, Thailand

• Leads and manages media team to ensure that all team members can complete all tasks effectively,including analysis team results in order to maintain and drive team to achieve goal.• Communicates with clients in order to understand clients’ needs and expectations.• Develops digital communication strategy and media planning to support clients via all integratedonline media channels; social network, mobile network, and other interactive channels.• Negotiates with media partners to get online advertising spacessuch as advertising display banner,advertorial and social media.• Manages, sets up, monitors, and optimizes media campaign budget and timeline to achieve theobjectives and KPIs to ensure the clients' most efficient use of budget (Facebook, Google, Twitter,and Linked in platform).• Provides training and coaching to team members and other team.• Makes effective suggestion and recommendation to clientsin area of basic online media, Facebookadvertising and media cost calculation along with providing performance analysis and campaignreport to clients.

Ploenchit, Bangkok, Thailand

• Implemented and managed digital media campaigns consisting of display banner, social media andmobile advertising.• Negotiated result with cost saving efficiency and summarizing the value added to the plans• Provided strong relationship with leading online publishers and key creative agencies.• Monitored and optimized media campaign results to get high performance.• Analyzed competitive information and made appropriate recommendations• Led and managed team, including analysis team results in order to maintain and drive team toachieve goal.• Trained all team members in area of buying process, ads serving tools, and media cost calculation.• Supervised planner and buyer team of online media and ensured operation were within plannedbudget and goal constraints.• Specialized in Sizmed MDX program for uploading creative banners, monitoring and analyzingrelated report.

Master Of Science - Ms, Management Information Systems, General, 3.67

Bachelor'S Degree, Communication Art

Bachelor Degree, Communication Arts, 3.03