Born and raised on the land, I gained a true understanding of farming life, growing produce to help feed the world. Today my passion for the ag sector and its people continues, as I work alongside a team of experienced strategists and outstanding agri marketers, creatives and media specialists who are not afraid to shake things up, challenge convention or find new ways to keep our ag clients firmly ahead of the game.In my role leading business development, I'm fortunate to spend my days across NZ and Australia, attending ag conferences and events, meeting people and continuing to learn about this incredible sector.At Tracta we grow agribrands for a changing world. If you'd like to know more, get in touch.