Romea M. Email and Phone Number
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After years of experience in leading and advising rapid growth ecommerce brands in the fashion, beauty, and luxury sectors, I founded 93INGENUITY. 93INGENUITY is not an agency, we are an advisory that provides CMO and CRO strategies to elevate start-up ecommerce brands into coveted high-earning brands. Expertise includes omnichannel marketing, content marketing, brand marketing, CRM, online marketing programs, merchandising, member acquisition and retention marketing, acquisition marketing, subscription commerce, media buying, segmentation strategy, consumer marketing, online customer acquisition, direct response marketing, digital channels, usability, SEO, social media management, marketing automation, database marketing, customer segmentation, customer lifetime value, analytics, product positioning, lead generation, sales, traditional media, business development, TV marketing, radio, OOH, email programs, product development, ecommerce, media planning, consumer research, and P&L management. Having advised countless brands achieve impressive results, such as 1200% growth, 170% growth, 44% growth, and highest conversion rates, through my data-driven and creative CRO and CMO solutions. I am passionate about creating and executing innovative and effective growth strategies that drive revenue, customer loyalty, and brand awareness for ecommerce brands that aspire to make a difference in the world.
93Ingenuity: Ecommerce Growth Experts
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Expert Growth Advisor: Fractional Cgo & Cmo / Founder Of 93Ingenuity Growth Labs93Ingenuity: Ecommerce Growth Experts Apr 2019 - PresentGrowth Advisory for brands including: Dyrdek Machine portfolio brands, $BB DTC & Retail CPG Brand, Cult Gaia (4-years & 1200% growth), Boobie Superfoods, Half Magic Beauty (A24), Carbon38, Playboy, Lusso Cloud, Deon Libra, Michael Todd Beauty, Tappan Collective, Simon Miller + many many more. Providing CMO and CRO strategies to elevate start-up ecommerce brands into coveted high-earning brands. Expertise includes: CMO (Chief Marketing Officer) Strategy & AdvisoryCRO (Chief Revenue Officer) Revenue strategy, advisory & deployment (w expert team resources avail)Acquisition Strategy - Top of funnel to full funnel revenue strategiesSubscription Strategy - Acquiring and retaining high LTV customers and scaling quicklyBrand Marketing - Building a cult following with strong brandingMerchandising Strategy - Delivering an intuitive experience based on dataInternational Market Support - Activating worldwide! Retention Marketing Strategy - 1:1 strategies with email, SMS and push for appsGo-to-market Ecommerce StrategiesMedia, Marketing & Ecommerce Strategy and TestingTech stack audit and developmentClients include luxury fashion, lifestyle, home, beauty, publisher and subscription companies. -
Svp Of Media, Marketing And Retail/Wholesale ($Bb Toy Brand)Mga Entertainment Oct 2019 - Mar 2020Chatsworth, Ca, UsKey Highlights: - Lead all media buying for $BB Toy Industry across products within MGA portfolio- Lead marketing strategy online/offline/retail including Amazon, Target, CTV and more- Lead wholesale/retail market support via media/marketing efforts for significant growth to all retailers -
Vp, Marketing, Media + GrowthLulu & Georgia Dec 2016 - Oct 2019Los Angeles, California, UsLulu & Georgia is a rapid growth home category ecommerce shopping destination with a cult following.Achievements Include: - Rapid growth of ecommerce business of 170%- Identified revenue driving strategies for all marketing efforts, optimizing ecommerce UX/UI and responsible for all media buying/planning optimizing to efficiency - Managed our new website re-launch and rebranding -
Head Of Acquisition Growth Marketing - FableticsTechstyle Fashion Group Feb 2016 - Dec 2016El Segundo, Ca, UsAchievements Included: - Grew acquisition sales 44% over previous year – delivering largest subscription member file to date - Optimized promo performance to top conversion rates for all of 2016 through testing and insights- Tested and identified new core offers to replace longstanding control since the business’ launch -
Director, Marketing And EcommerceHalston Mar 2015 - Feb 2016Los Angeles, Ca, UsHalston is an iconic women's luxury fashion brand sold on ecommerce and through retail partners. Achievements Included: - Delivered highest sales year yet with a 95% increase over the prior year with plans for 150% growth in 2016- Delivered record-breaking holiday sales weekend with 85% growth over LY for Black Friday alone- Launched cross-channel marketing programs that drove increased traffic of 129% over the prior year- Relaunched Halston.com website in September with UX optimizations which drove higher AOVs- Rapid growth of wholesale business with effective marketing support for retail -
Senior Digital Marketing ManagerJurlique Aug 2013 - Mar 2015Adelaide, South Australia, AuJurlique is the #1 premier skincare brand in Australia, known for quality ingredients. Achievements Included: - Delivered record-breaking sales for Black Friday/Cyber Monday with strategic digital efforts generating a 150% increase in revenue over the prior year- Delivered record-breaking single day sales generating $82K with strategized efforts for annual birthday sale – August 2014- Delivered highest performing sales month in company history – October 2013 - Solely responsible for developing all digital strategies to drive revenue and new customer acquisition for US market- February 2014 Performance Review: Rated in the highest performance category possible of “Highly Proficient Performer” -
Market ManagerGuthy-Renker Sep 2011 - Aug 2013El Segundo, Ca, UsGuthy-Renker is the largest global direct marketing company with brands including Proactiv Solution, WEN by Chaz Dean and Meaningful Beauty by Cindy CrawfordAchievements Included:- Implemented thriving marketing strategies that grew 2012 EBITDA 21% over the prior year- Over-delivered by 11% on aggressive 2012 EBITDA goals- Grew Proactiv member file 61%, WEN member file by 774% and Meaningful Beauty by 56% in 2012, proving most rapid growth of all international markets -
Senior Marketing Account ExecutiveContinuum Crew - Engaging Consumers > 40 Oct 2009 - Sep 2011* Continuum Crew is a full-service marketing agency focused on consumers aged 40+* Named one of the “100 Brilliant Ideas of 2010” from Entrepreneur MagazineComprehensive learning of marketing to the largest consumer population: boomers and seniors (consumers 40+)
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Sales MarketingBabycenter Aug 2006 - Nov 2009New York, New York, Us* BabyCenter, LLC (BabyCenter.com - A wholly-owned subsidiary of Johnson & Johnson)* #1 Parenting website with content and community/social media
Romea M. Skills
Romea M. Education Details
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San Francisco State University
Frequently Asked Questions about Romea M.
What company does Romea M. work for?
Romea M. works for 93ingenuity: Ecommerce Growth Experts
What is Romea M.'s role at the current company?
Romea M.'s current role is Expert Growth Advisor: Fractional CMO, CGO, CRO (Ex: $BB Global CPG, $MM Subscription Brands: TechStyle, Fabletics, Guthy-Renker, $MM Luxury Fashion & Beauty Brands)Turning start ups into household names — PROFITABLY..
What is Romea M.'s email address?
Romea M.'s email address is ro****@****ail.com
What is Romea M.'s direct phone number?
Romea M.'s direct phone number is +194933*****
What schools did Romea M. attend?
Romea M. attended San Francisco State University.
What skills is Romea M. known for?
Romea M. has skills like Direct Marketing, Digital Marketing, Social Media Marketing, Marketing, Marketing Strategy, Social Media, Online Marketing, Strategic Planning, Marketing Communications, Advertising, Public Relations, Customer Acquisition.
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