Romel Kumar Email & Phone Number

Gurugram, Haryana, In

Ecully, Fr

Groupe SEB India is a subsidiary of Groupe SEB France - The World's Biggest Manufacturers of Home and Kitchen appliances , having reach in more than 150+ countries based in Lyon (France)

Noida, U.P, In

DS Group, is a a multi-diversified conglomerate with a turnover of more than 1.19 Billion USDand having strong presence in FMCG including Mouth Fresheners, Spices , Dairy, ConfectioneryI was the Associate Vice President Sales for DS Group ( DS SpiceCo | Catch ) Division.Managing PAN India GT & SAMT Sales Operations with an Annual Turn Over Business of Rs700CR GSV.

Phillaur, Punjab, In

I was the National Sales Manager and handled the domestic biscuit business for "Cremica Foods” except Upper North few states .The key expectations to drive were : Vision & Strategy: Define, Plan & implement the Long-term business strategy (Where to Play / How to Win) that sets up the business in line with prioritized opportunities & delivers Top line growth & profitability on a sustained basis.Human Capital: Defining & aligning the optimal Organization structure for business delivery. Enable acquisition, sustenance & development of a high-potential team as a source of competitive advantage by fostering an engaging & inspiring environment.Strategy to Execution: Oversee the definition & execution of the Marketing strategy in service of defined business strategy & alignment of commercial strategy to deliver business goals (Revenue, Profit & Market share) in line with the same.Compliances & Liasoning: Be the conscience keeper of the organization on matters of internal process adherence, quality management, regulatory, financial & legal compliance. Build a robust pipeline of new product & platform innovations to support brand strategy & growth ambitions.Responsible for creating the Go-to-Market strategy & Sales Process Innovations to realize the MBFSL Sales Vision. Create & execute Best in class engagement programs to drive stronger alignment & engagement across the channel partners

Bangalore, Karnataka, In

I was Region Head (North and West India) where the key expectation was to drive the share and revenue agenda while ensuring optimum S&D costs and best in class controls.Another critical aspect is to build the channel strategies for the region and ensure that we have a motivated and capable team to drive the same in the marketplace with the help of our external partners.Accountable for development of Sales & Marketing strategy in line with Business strategy for delivery of overall Top-line, Bottom-line & Market Share for the branded business. Lead the Sales & Marketing agenda through 250 PLUS member strong organization across Retail, Horeca & Alternative channels.Responsible for defining & executing the Marketing strategy in service of delivering business goals (Revenue, Profit & Market share) for GTFL in line with the outlined organizational strategyGuide the creation of brand & marketing programs to drive Brand Health parameters amongst chosen consumer segments effectively. Augment current play through compelling & behavior-changing marketing programs.Build a robust pipeline of new product & platform innovations to support brand strategy & growth ambitions.Drive the choice-making (“Where to Play”) across sales channels/geographies & build a well-resourced strategy (“How to Win”) to achieve distribution objectives across them.Incubate marketing excellence & commercial capabilities along with grooming talent within the team that delivers to the organizational mandateCustodian & controller of Promotional budgets along with driving their effective deployment

Purchase, New York, Us

Managing PepsiCo's entire portfolio business for Cash and Carry channel across India operations ( COBO as well as for FOBO : Reliance / Wal-Mart/ Metro / Booker )Develop JBP by aligning customer objective, needs & KPI’s with internal business objectives todrive profitable growthLeading High-Level terms of trade negotiation & structured best practice negotiation process tosuccessful conclusionWork closely with Region Sales Manager’s, Brand Teams, Trade Marketing Teams, SupplyChain, Commercial an Finance teams , Merchandising and Execution TeamsLeading Promotion and Implementation of BTL Activities Nationally across various customers.Visibility, Promotions, Cross Selling, Share of Shelf, Brand initiatives across PortfolioAlignment with supply chain, finance, commercial and regional teams.Key Activations: - Quaker , Quaker Oats Tropicana , Summer Fest, Doritos Lays Maxx SnackFest, Kurkure Leading with Insights

Purchase, New York, Us

Managing PepsiCo's ( Organised Trade ) business for their biggest market Unit of India - Tamil Nadu and Kerala ( Beverages, Foods & Premium)Leading Modern Trade (National/Regional Chains/Stand Alone/Large Grocers), On - Premise (National/Local accounts), CSD Business .Design Annual Strat Plan for the channel comprising of Sources of Growth (Geography, Customer, Brand-Pack), Productivity on Total Cost-to-Serve, Deployment of Field IT Enablement / Enhancements & Net Revenue Delivery.Work with Revenue Manager towards scaling up Revenue Managed Packs, thus directly impacting Bottom-Line.Manage Cost by balancing various lines & optimising overall Cost to Serve; without compromising RTM Corrections.Drive Net Revenue Growth, Gain Market Share – by Channel, Customer, Geography, Brands, Packs.

Purchase, New York, Us

Managing Pepsi Co's toughest Franchise business operations ( entire channel) for Odisha and Jharkhand.Preparing Plans and Managing budgets for Odisha / Jharkhand Units.Increase Market Share, Revenue and Marginal Contribution by Brand*Pack*Channel. Designing Trade Schemes, analysing their impact on cost and devising measures for cost control. Partner with Market Unit Leadership team and field units to draft Annual Operating Strategies. Bridge between National Category/Brand teams and Field Units. Guiding a cross functional bottling leadership team. Drive best in class results in the area of Sales ExecutionDrive significant Go-To-Market transformation within the Unit. Restructure the Premium business which was struggling and therefore diluting the Profit & Loss Account. Drive best in class results in area of sales execution and new product launches/innovations. Align the bottler to invest in Capex to fuel growth

Purchase, New York, Us

Worked as Territory Development Manager (Beverages) for PepsiCo India at Mumbai.Develop sustainable and profitable business in existing and emerging product categories / channels by developing a rock solid distribution, evolving “Go-To-Market” Systems and creating a talented & motivated team.Deliver planned volume and net revenue across Categories and GAIN MARKET SHARE.Effective Management, Planning and Deployment of Resources – Glass, Coolers, Trade Spends.Monitoring performance of 12 direct reports by appraising , coaching and building competency of the team to drive organisation capability and health scores.Identify “Hi-Pots” from the Team & make them “Future Ready”.Build Capable Partners – Healthy ROI by Coverage Optimization, Right Investments, Bench-Marked Expenses.Plan the right coverage (& manning) strategy Set clear & transparent objectives for Self & Team. Review the same periodically thru suitable R&R Platforms.

Purchase, New York, Us

Worked as a Business Development Coordinator and taking care of PepsiCo beverages business for On Premise including Premium portfolio.

Purchase, New York, Us

Purchase, New York, Us