• Envision and execute business strategies by implementing change process, streamlining operating procedures to drive operational efficacies and team efficiency for business growth.• Organized budgets, oversee division P&Ls and cash flow, and achieved margin targets consistently to stay on track with growth plans.• Crisis-management centric by increased revenue streams by reducing costs, managing schedules and performing variance and risk analysis to implement corrective actions.• Enhanced and redefined organizational structure to maintain company's competitive edge across functions and administrations.• Reviewed performance data to monitor and measure productivity, goal progress and activity levels across departments and functions.• Managed budget implementations, employee reviews, training, schedules and contract negotiations with key clients and traders.• Led company to successful product launch and growth by developing tactical product roadmap and go-to-market strategy to accelerate business opportunities.

• Planning, organizing and implementing commercial strategies, seizing opportunities for product differentiation in the professional hair care industry.• Responsible in managing total P&L for the business in accordance with brand direction and strategy.• Collaborated with internal marketing teams to evaluate costs against expected market price points and set structures to achieve profit targets.• Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.• Provide benefit-oriented, polished presentations driving revenue growth across multiple sales channels, direct and indirect.• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.• Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

• Planning, organizing and implementing market strategies, sizing opportunities for product differentiation in the professional hair care industry.• Responsible in managing total P&L for the business in accordance with brand direction. • Defining brand bets through key franchise launches and trade marketing activities to create excitement among the professional trade. • Lead performance, set and achieve annual brand objectives and strategies. • Defining marketing resources, manage and arbitrate budgets and allocate relevant resources to strategies brand portfolio and objectives. • Motivate the sales team for brand: recruit, develop, manage teams, ensure the development of team's expertise and functional skills are highly achieving brand's objective. • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.• Implemented marketing and commercial strategies which resulted in growth of customer base.

• Assessed individual and team performances, analyzing data trends to determine best methods to improve sales results by providing quality customer services and maintain excellent trade relationship with trade channels. • Consistently strive to extend key brand distributions for the full range of L'Oreal Professionnel products to all channels of distributions. • To consistently strive to “Conquest” more salons, and to continuously update seek for region's “Dream List” salons. Assist in the planning and checking of monthly routes for the Sales Reps and Distributor Salesman to ensure fair and efficient distribution of workload and targets. • Commercial Excellence - Ensures that all Sales, Distribution and Collection Targets are achieved consistently as per key metrics given.• Ensures that the Sales Reps and Distributor Sales Reps are efficient and well-motivated through constant encouragement, coaching and proper performance appraisals.