Beatriz Romero Email & Phone Number

Madrid, Es

Madrid Area, Spain

Footwear company based in Spain.

Madrid Area, Spain

Member of the board of Directors and reporting to CEO. I lead all marketing, branding, PR and communication efforts for Intropia across all countries managing both online & offline channels. - Define and lead the implementation of all marketing campaigns coordinating all areas and teams involved.- Manage marketing budget, defining media plan and tracking profitability of each action.- Lead the definition of all creative materials & merchandising for all markets within online and offline channels.- Manage relationship and negotiations with Media and PR Agencies.- Create, supervise and communicate content subject to be published and evaluate media impact.- Preparation, implementation and supervision of events and inaugurations.- Identification, negotiation and development cobranding actions.- Lead online marketing strategy and social networks with special focus on Twitter, Facebook, Youtube and Instagram.

Madrid Area, Spain

Member of the board of Directors and reporting to Founders & CEO. I lead all marketing, branding, PR and communication efforts for El Ganso across all countries managing both online & offline channels. - Define and lead the implementation of all marketing campaigns coordinating all areas and teams involved.- Manage marketing budget, defining media plan and tracking profitability of each action.- Lead the definition of all creative materials & merchandising for 10 markets within online and offline channels.- Manage relationship and negotiations with Media and PR Agencies.- Create, supervise and communicate content subject to be published and evaluate media impact.- Preparation, implementation and supervision of events and inaugurations.- Identification, negotiation and development cobranding actions, partnerships and sponsorship agreements. Such as Valencia FC, NH Hotels and Spain Start-Up Summit among others.- Lead online marketing strategy and social networks with special focus on Twitter, Facebook, Snapchat, Youtube and Instagram.

Madrid Area, Spain

Member of the board of Directors and reporting to Founders & CEO. I managed the Expansion of the company, in Spain and Abroad. This includes identifying growth opportunities, selecting partners, negotiating agreements, and leading cross-functional teams through implementation.- Develop a 7-year expansion business plan, including definition of new openings, forecast of income, financial requirements, cost analysis and deployment scheme.- Lead and manage the opening of 44 stores within 5 markets (Spain, France, UK, Portugal and Chile)- Identification and negotiation of new distribution channels - negotiating rates and services.- Project management of teams throughout the opening of stores and new markets.- Analysis and tracking of profitability of each point of sale. Identification of improvement areas.- Manage wholesale channel, leading a team of 4 and defining season goals.- Top Accounts Management (El Corte Inglés, Galeries Lafayette, Palacio de Hierro)

Madrid Area, Spain

Responsible for multi-brand, in-store sales, and top accounts. Manage the commercial relationship with customers, and business coordination with Barbour headquarters in UK.- Define season sales goals for Spain & coordination of the commercial agents- Top Accounts management (El Corte Inglés, Palacio de Hierro)

Madrid Area, Spain

The company is the largest distributor group of international fashion firms in Spain, and it has over 35 years of experience in the fashion distribution industry. Responsible for multi-brand, in-store sales, and top accounts. Manage the commercial relationship with customers, and business coordination with Sand headquarters in Amsterdam.- Define season sales goals for Spain & coordination of the commercial agents- Top Accounts management (El Corte Inglés, Palacio de Hierro)

Amp 2024: Advanced Management Program, Business

Dibex 2017: Digital Business Executive Program, Digital Business

Master, Gesco 2007: Marketing Y Gestión Comercial

Licenciatura, Traducción E Interpretación

Education record