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Senior-level strategic communications professional with more than 20 years of progressive integrated marketing communications management and senior counsel experience. Broad-based management experience entailing leading projects and teams from inception through successful completion—with full accountability for outcomes designed to impact the bottom-line. STRENGTHS: Strategic planning, Team Leadership, Talent Management, Public Relations, Public Affairs, Media Relations, Advertising Copywriting, External Communications, RFP Proposal Writing, Content Generation, Content Management, Marketing Strategy, Social Media Strategy, Employee Engagement, Change Management, Writing and Editing (AP Style), Management, Budgeting, Crisis Communications, Google Analytics.I also offer the following qualifications: -A Bachelors and Masters Degree in Integrated Marketing Communications and communication management, respectively-Recent experience in change management communications (Avanade/Accenture)-Recent experience in planning and implementing stakeholder engagement plans and internal communications campaigns for a large, complex organization, agency senior counselor, and client-side corporate communications, with a track record of accomplishment and accountability. -Exceptional written and verbal communication skills-Mastery of Media Relations / Social Media Marketing -Strong knowledge of SEO Content Strategy/Google Analytics-Expertise in change management best practices-Proven experience with organizational change and stakeholder alignment and engagement
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Strategic Communications ConsultantRomero Strategic CommunicationsDenver, Co, Us
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Senior CopywriterThe Kaleidoscope Group May 2022 - PresentChicago, Il, Us -
Manager Of Corporate Communications, N.A.Taylor & Francis Group Sep 2022 - Apr 2023Milton Park, Abingdon, Oxfordshire, GbTaylor & Francis is one of the world’s leading academic publishers. Founded more than two centuries ago in London, our purpose is to foster human progress through knowledge – something we’ve been doing since the Enlightenment. Our imprints include Taylor & Francis, Routledge, CRC Press, F1000 Research and Dovepress. We’ve published over 145,000 book titles, and we publish over 2,700 journals. -
Change Enablement And Communications ConsultantBridgeview It (For Newmont Mining) Apr 2022 - May 2022
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Internal Communications ConsultantArdent Mills Nov 2021 - Mar 2022Denver, Co, Us-In partnership with the Employee Experience and Communications Director, create a holistic internal communications strategy -Drive and increase employee engagement through strategic internal communications; including weekly and monthly newsletters, town halls, MS Teams live events, annual stories, closed circuit TV systems, video communications -Collaborate with internal stakeholders to ensure alignment of internal and external messaging-Ensure Intranet is updated with timely and relevant information weekly -Serve as Communications Lead in a cross functional team to strategize when and how we return employees to the office safely during the Covid Pandemic-Providing leadership, support and comprehensive and effective communication plans with our short term and long-term company strategic plan; while coordinating communications alongside change management strategies in support of strategic initiatives -
Senior Data Communications Analyst (Experis Na Contractor)Avanade May 2017 - Apr 2020Seattle, Washington, Us-Contracted to provide change management communications support for this global IT consultancy comprising 33,000 digitally-connected professionals in 17 countries (ASEAN, North America, Latin America and Europe); initial 3-month engagement extended YoY based on performance and cultural fit-Competently performed all assigned duties and completed all projects—on time and on budget—for all units of the Global Talent Management Group within HR (formerly “Organizational & Leadership Development”); focusing primarily on Internal Communications (90%)-Increased Avanade’s industry profile by winning major Industry Awards for learning, training and professional development, including Training Magazine’s Top 125 Companies for corporate L&D. -Efficiently conducted in-depth audit of internal L&D audits to gauge key program performance, resulting in identification of underperforming and optimal performing programs.-Coordinated and wrote massive nomination (90+ pages) for Avanade’s only Industry Best Practice Award for Sales Training; in addition to securing Best Employer Award for Avanade in the European Union.-Increased global HR engagement score by more than 100% by co-designing a Sharepoint portal and curating content, calendars and cadences-Achieved a 98% training compliance rate among employees by successfully developing actionable communications strategies for all training, learning and professional development programs worldwide-Delivered valuable business intelligence to leadership via focus groups designed to gage employee satisfaction and morale; provided leadership with detailed information and actionable recommendations based on study findings-Succeeded in reducing attrition (from 18% to 13%) and increasing retention (78% to 83%); especially at the Leadership level; and particularly for female leadership.-Demonstrated exceptional writing skills by drafting and editing Executive speeches, presentations and blog content -
Freelance Communications & Pr ConsultantFreelance Jul 2013 - Jun 2017-Maintained a diverse of array of public and private clients as an independent contractor and subcontractor -Subcontracted with Proposal Writing Company, RFP-MD, serving as senior proposal writer/consultant, in addition to managing senior level PR and media campaigns for clients ranging from Habitat for Humanity to the College Illinois! (Prepaid Tuition Program) generating more than 3 million impressions over a 6 month period-Leveraged strong media contacts—culled over the course of a decade—to secure and place articles, news, and book clients on TV, radio and podcasts-Conducted media training sessions for clients across industry sectors; building a successful client base through word of mouth, and professional networking-Maintained an impressive RFP Proposal writing and consulting win rate of 80/20 across industry sectors-Collaborated with Chicago Metropolitan Agency for Planning (CMAP) and University of Chicago to develop communications programs and media relations programs to build community support for a Tax Increment Finance District in Hyde Park, Chicago for former Alderwomen and Cook County Board President Toni Preckwinkle to redevelop the 53rd Street Business Corridor
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Director Of Strategy & MarketingBernie Dimeo Communications Oct 2008 - Nov 2012-Served as a management consultant responsible for growing our advertising, marketing and public relations accounts, successfully generating new revenues and billings while diversifying the agency’s overall client mix-Increased revenues by winning a $1.2 million account within the first 6-months of engagement with Southern Illinois University for branding, marketing and strategic planning for Southern Lights Entertainment-- a quasi-independent performing arts unit representing the largest entertainment venue in Southern Illinois-Secured a run-off for embattled City Council Member Berny Stone—then the longest serving alderman on City Council. Served as communications counsel and a campaign strategist -Developed comprehensive Marketing Plan and Strategy for London-Based company Top Golf™—described by the client as the most thorough and “exciting” marketing plan they had ever received -
Senior Account SupervisorThe Zeno Group/Whirlpool Corporation Apr 2005 - Aug 2006-Effectively managed a staff of up to 10 remote account executives, while maintaining a steady flow of positive news coverage during Whirlpool's acquisition of its number one competitor Maytag Corporation-Successfully coordinated and oversaw Whirlpool’s sponsorship of Expo Tu Casa, the first and largest Hispanic home show in the U.S., delivering a positive ROI in general sales for that quarter -Collaborated with Corp. Communications Team to align media relations and other stakeholder communications—including the U.S. Justice Department—resulting in approval of the acquisition -One year contract resulted in offer of extension and direct hire by Whirlpool—demonstrating strong performance
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Associate Vice President, Public AffairsLipman Hearne, Inc Jan 2004 - Jan 2005-Managed a broad and diverse client portfolio of higher education and nonprofit clients that included University of Chicago Booth School of Business (International Executive MBA programs) and the Graduate Management Admission Council (GMAC), sponsors of the GMAT exam for graduate business schools)-Wrote and released Annual Best Graduate Business School Rankings for GMAC, resulting in media placements in domestic and international media. -Conducted comprehensive research for The Robert Wood Johnson Foundation's Clinical Scholars Program. Developed actionable marketing, recruitment and public relations recommendations designed to increase awareness and diversity within candidate and scholar pools; subsequent candidate pools saw marked increases in diversity rates -Managed media relations campaigns for McArthur Foundation Fellows/ “Genius Grantees”—securing more than 30 million impressions in national and local media
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Associate News Bureau DirectorUniversity Of Illinois At Chicago Aug 2001 - Jan 2004Chicago, Il, Us-Served as the primary communications consultant and media resource for the College of Urban Planning and Public Administration (CUPPA),the Honors College, the College of Architecture and the Arts; and the University Library System. Quickly gained the respect of all units served; including Deans, Chairs, and program directors. -Garnered unprecedented regional and national media coverage. -Received a significant counteroffer upon resignation to pursue work in the private sector. -
Senior CounselorJohnstonwells Public Relations Dec 1998 - Jul 2001-Demonstrated effective account and team management resulting in major wins for the agency and our international partners in the IPREX consortium -Won and managed the firm’s largest and most lucrative account, resulting in a 24 month engagement in excess of $4 million in fees-Served as one of the firm's chief media relations strategists—advising all teams with media relations components. -Successfully conducted message and media training for Wyoming Gubernatorial Candidate David Freudenthal (Subsequently elected Governor in 2003)
Keith Romero Skills
Keith Romero Education Details
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Syracuse UniversityCommunications Management -
Columbia College ChicagoMarketing Communications
Frequently Asked Questions about Keith Romero
What company does Keith Romero work for?
Keith Romero works for Romero Strategic Communications
What is Keith Romero's role at the current company?
Keith Romero's current role is Strategic Communications Consultant.
What is Keith Romero's email address?
Keith Romero's email address is ro****@****hoo.com
What is Keith Romero's direct phone number?
Keith Romero's direct phone number is +177351*****
What schools did Keith Romero attend?
Keith Romero attended Syracuse University, Columbia College Chicago.
What are some of Keith Romero's interests?
Keith Romero has interest in Health, Children, Media Analysis And Strategy, Environment, Education, Healthcare, Science And Technology, Human Rights, Public Policy, Creative Copy.
What skills is Keith Romero known for?
Keith Romero has skills like Media Relations, Public Relations, Press Releases, Copywriting, Copy Editing, Marketing, Social Media, Editing, Crisis Communications, Strategic Communications, Marketing Communications, Integrated Marketing.
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