As the Marketing Manager at Emcee Trading Pvt Ltd, I play a pivotal role in our company's mission to successfully manage and promote exclusive franchise licenses for renowned global brands such as The Walt Disney Company (Marvels, Disney), Time Warner Company (Superman, Tom & Jerry), and Mattel (Barbie, Hot Wheels) in Sri Lanka. My responsibilities involve crafting and executing comprehensive marketing strategies that align with our overarching corporate objectives. Additionally, I actively contribute to our financial success by meticulously forecasting requirements, preparing annual budgets, managing expenditures, and analyzing variances while taking prompt corrective actions when necessary. My role extends beyond financial aspects to encompass local brand promotion, where I collaborate closely with media outlets, organize engaging local events, and represent Emcee Trading Pvt Ltd at international consumer and trade fairs. This dynamic role also requires me to liaise with regulatory authorities for seamless financial transactions and cultivate enduring relationships with key international personnel. Moreover, I work closely with product development, leveraging both internal artwork designers and external agencies to ensure successful product launches and the continuous creation of seasonal marketing materials. At Emcee Trading Pvt Ltd, I am dedicated to driving the success of these esteemed global franchises within the Sri Lankan market.

In my role, I focus on building and maintaining strong relationships with our existing customer base, which involves making personal visits to clients, attending exciting product launches, and fostering healthy business connections to expand our company's reach. I also take pride in my ability to analyze market research, identifying potential customers, tracking changes in our competitive landscape, and presenting vital insights to our Director of Marketing. Additionally, I'm the go-to person for organizing unforgettable concerts featuring international artists like Billy Ocean for ABC Network, where I leverage my negotiation skills to secure mutually beneficial agreements with artist agents.

As an accomplished Financial Services Professional at HSBC, I excel in a multifaceted role that encompasses critical responsibilities across various domains. My expertise lies in conducting meticulous investigations, adhering to HSBC guidelines, and effectively managing daily alerts to ensure timely case closure. I am adept at verifying information and swiftly responding to suspicious activities in collaboration with customers, branches, and relationship managers, thus contributing to the prevention of fraudulent activities. With a strong analytical acumen, I produce timely Management Information (MI) reports by analyzing data from diverse channels, enabling informed decision-making. Additionally, I play a pivotal role in business continuity planning, web and internet banking updates, and cross-functional collaboration, all while optimizing resources through capacity planning and strategic shift roster management. I am deeply committed to delivering exceptional value within the dynamic realm of financial services and welcome opportunities for connection and collaboration.