Marketing &Comm advisory

After a year and 3 months, having done the transformations and changes I was asked to do, I left this great organization, in complete agreement with the board of directors. Now I am back to marketing and communications advisory and consulting, in special for medium to large companies in the area of São Paulo and Sorocaba.

Developed new marketing strategies to rebuild company´s image.Created, developed and implemented new company logo. ( for the second time in 20 years). Other actions are in progress.

Former ComConsult. Full Service Marketing & Corporate Communications: public and private organizations; start-ups; community relations; social responsibility; sensitive audiences; mark&comm for local government; political campaign strategist; social media strategist. Advising new businesses on formation of corporations and business structures, drafting mark&comm policies and structuring corporate comm with special groups.Planning and delivering all services of corporate communications and… Show more Former ComConsult. Full Service Marketing & Corporate Communications: public and private organizations; start-ups; community relations; social responsibility; sensitive audiences; mark&comm for local government; political campaign strategist; social media strategist. Advising new businesses on formation of corporations and business structures, drafting mark&comm policies and structuring corporate comm with special groups.Planning and delivering all services of corporate communications and marketing for high tech segments: IT, automobile. Special services for Media Group and transportation. (see more below)..After leaving the British Consulate in São Paulo as Information Officer, created a mktg/pr company and made it one of most known agencies in the 90´s. Account Manager; creative director. Show less

Assessment and evaluation of political messages for 2012 elections. Restructuring of media group for broadening audiences and circulation: newspapers, radio, web. other.

(....). Interestingly, years later, again we needed Romeu to explain to the public the difference between the newcomer Candle Software and familiar, traditional stockings Kendal. That - and more - in the interval between the two companies, Romeu Sergio delivered with creativity and professionalism, pioneering the " tupiniquim" market and ending with the sameness that prevailed in our IT industry. It was his idea to create a newsletter for communication between the company and the customer… Show more (....). Interestingly, years later, again we needed Romeu to explain to the public the difference between the newcomer Candle Software and familiar, traditional stockings Kendal. That - and more - in the interval between the two companies, Romeu Sergio delivered with creativity and professionalism, pioneering the " tupiniquim" market and ending with the sameness that prevailed in our IT industry. It was his idea to create a newsletter for communication between the company and the customer, translating with skill the bits & bytes (computês) generating successful cases, innovating in the way of talking about of such as dry and airtight subjects as IT. The interface with the specialized press and the coordination of events were other activities where Romeu and his communications company have also contributed effectively and decisively. It should be noted that, in my point of view of an IT executive, it is his differential: the adequacy to time. Translation: ability to change plans and budgets to meet the market bad times, renegotiating prices, changing media etc. etc.. I recommend Romeu Sergio - and all his talented team to anyone who has any aspirations to get his company and products known in Brazil. “Paulo Rodrigues Magalhães, former Candle Corporation CEO. Show less

Due to the request of the general manger, developed the same mkt & comm program that was successful at Sterling Software. Added more press relations, developed clients case stories, organized trade shows. All sales targets were accomplished. “The integrated services of communication provided by Romeu_Sérgio through his RS & Associados are what every marketing executive expects from a partner: promptness in responding to requests, projects delivered on time and within budgets set, and… Show more Due to the request of the general manger, developed the same mkt & comm program that was successful at Sterling Software. Added more press relations, developed clients case stories, organized trade shows. All sales targets were accomplished. “The integrated services of communication provided by Romeu_Sérgio through his RS & Associados are what every marketing executive expects from a partner: promptness in responding to requests, projects delivered on time and within budgets set, and above all with quality and efficiency - results - that only the experience and impeccable qualifications team RS & Associates can offer. I have great confidence to trust our marketing projects to a team of serious professionals, committed to our goals and results, and with such dedication. Not to mention that I find in a single supplier solution for all needs of Sterling Commerce in terms of marketing and communications, organizing events, seminars, press-conferences, from creative services to advertising, public relations and media relations and management database. Among the various projects entrusted to RS & Associados, I highlight one which importance has been compared to the creation of a new company - which indeed it was. During the split or spin-off of the e-commerce group of Sterling Software in 1996, thus creating Sterling Commerce, it was vital to rely on the help of RS & Associates in communications strategy with our clients and to the market in general, creating a strong positive image for both companies at the time, unlike what usually happens. Here is a partner I recommend.”Marcelo Ramos, CEO Sterling Commerce Brazil and LA Show less

Acted as the (virtual) Mkt & Comm director. Developed and implemented mkt strategies for new products and services; open channels of communications wiht IT press; manged and produced special trade shows; attended, with journalists, trade shows in the US. Media trainning for the country manger. Introduced new themes and technolgies such as e-commerce. Created and implemented a winning strategy for the new spin-off, Sterling Commerce. Developed new midia.

Supplied full mkt & comm services for this IT company, in São Paulo. Worked closely with the country manager. Developed strategies for PR and advertising. Has helped the brazilian branch to be awarded the Best in the World; has helped the company to achive all proposed sales targets.“In a way, the stories of software-houses in Brazil and the man of communications Romeu Sergio overlap. Already back in 1985, when Computer Associates was taking its first steps in Brazil we called Romeu to… Show more Supplied full mkt & comm services for this IT company, in São Paulo. Worked closely with the country manager. Developed strategies for PR and advertising. Has helped the brazilian branch to be awarded the Best in the World; has helped the company to achive all proposed sales targets.“In a way, the stories of software-houses in Brazil and the man of communications Romeu Sergio overlap. Already back in 1985, when Computer Associates was taking its first steps in Brazil we called Romeu to face an enormous challenge: how to prevent the IT public to confuse the newcomer CA with the already known department store C & A. The result was that within few years we had already reached sales target of over U.S. $ 54 million per year and the Brazilian subsidiary was considered the best among all operations in the world...(...) Paulo Magalhães, former CEO of CA do Brasil Show less

News reporter for the financial/economic newspaper. Wrote more than 120 articles and interviews on subjects from macro-economy to marketing, to tech, to finances, industrial and agro-business. Most of these articles became headlines.

Developed channels of communications among press, business community, cultural organizations and state government in order to build a positive approach to British goods and services. Gathered information on the political and business environment. Dealt with british commercial missions and local traders; organized visits to England of special interest groups.