Romy H. Email & Phone Number

Bsd, Greater Jakarta Area

• Spearheaded creative direction and art development for leading international brands including Unilever, Nestlé, Danone, Luwak, Mamee, Oishi, Suntory, Asahi, Sunco, and Starbucks, demonstrating versatility across diverse industry sectors and market segments.• Led and facilitated creative concepting sessions with cross-functional teams, developing innovative ATL & BTL marketing strategies that ensured alignment between brand essence and strategic objectives.• Directed and supervised comprehensive visual campaigns across multiple channels (digital, print, and social media), resulting in 20-30% increase in sales conversion and 15-25% improvement in e-commerce performance.• Implemented and managed end-to-end design systems for major brands, improving user experience by 40% while maintaining consistent visual language across all marketing touchpoints. • Managed and mentored Junior & Intership Designer through multiple concurrent projects, ensuring timely delivery while maintaining exceptional creative standards across all deliverables; also Facilitated creative workshops and brainstorming sessions to enhance team innovation and performance.• Developed and executed integrated marketing campaigns from concept to completion, demonstrating expertise in both traditional and digital mediums including social media, print, and e-commerce platforms.• Established and maintained creative guidelines ensuring brand consistency while adapting designs across various marketing channels including ATL & BTL executions• Collaborated with stakeholders to transform strategic briefs into compelling visual narratives, resulting in measurable improvements in brand engagement and market performance.• Spearheaded award-winning creative campaigns resulting in 20-30% increase in sales conversion; Established and maintained brand consistency across multiple channels and markets and Directed photoshoots and video production for major brand campaigns, including Designed a storyboard.

Jakarta Raya, Indonesia

• Spearheaded Designed creative direction and brand strategy development for major clients with a collaborating internal creative team (designer, editor, copy/content writer, strategic planner), including Friesland Campina, Bank BRI, Biore, Fox, and Xiaomi, ensuring cohesive storytelling across multiple channels.• Led award-winning campaign developments that delivered measurable results: 35% increase in brand awareness and 20% growth in sales conversion, demonstrating strategic creative leadership. • Successfully managed and prioritised multiple high-profile projects simultaneously while maintaining exceptional quality standards and meeting critical deadlines.• Conceptualised and presented compelling creative strategies to senior stakeholders for global brands including Looney Tunes, Pertamina, Tiktok and Gojek.• Translated complex brand requirements into visually impactful solutions across various mediums, demonstrating versatility in both digital and print executions.• Executed sophisticated design solutions across multiple platforms, ensuring brand consistency while delivering innovative visual approaches• Created and implemented comprehensive design systems that elevated brand presence across digital and print mediums. • Directed Junior Designer in developing and executing cohesive visual campaigns that aligned with brand strategies and business objectives.• Established creative vision and strategic direction for major brands, resulting in award-winning campaigns and measurable business impact.• Provided creative leadership across diverse project portfolios while maintaining high standards of design excellence and brand consistency.• Led the conceptualization and execution of multi-channel campaigns that achieved significant improvements in brand metrics

Vélez-Málaga, Andalusia, Spain

• Led end-to-end creative processes from research and conceptualisation to execution, developing comprehensive design strategies that aligned with Freepik objectives and market trends.• Pioneered innovative design solutions for global platforms, including Freepik.com, creating high-impact templates that garnered over 10,000 downloads and enhanced user engagement across diverse markets.• Conceptualised and executed versatile design systems spanning multiple platforms (web, print, social media), demonstrating mastery in creating scalable solutions for international audiences• Drive design innovation through the creation of user-centric templates for major global celebrations and events, resulting in 30% increase in platform engagement and user satisfaction.• Spearheaded the development of cutting-edge design solutions by staying ahead of industry trends and incorporating emerging technologies and design methodologies.• Established comprehensive quality control processes ensuring pixel-perfect execution across all deliverables while maintaining efficiency in high-volume production environments.• Developed and implemented sophisticated design solutions across multiple platforms, consistently exceeding quality benchmarks and user expectations• Created innovative template systems that streamlined design processes while maintaining exceptional creative standards.

Greater Jakarta Area, Indonesia

• Developed and implemented comprehensive corporate identity systems and brand guidelines, ensuring consistent visual communication across digital and print platforms.• Led cross-functional creative teams in conceptualizing and executing integrated marketing campaigns, resulting in measurable increases in brand engagement and market performance.• Directed comprehensive brand strategy initiatives and creative solutions across omnichannel marketing platforms, including digital advertising, social media campaigns, print collateral, and multimedia presentations for Japan brands including Ampleur, Wove Style, and SK-II.• Led cross-functional creative teams in conceptualizing and executing integrated marketing campaigns, resulting in measurable increases in brand engagement and market performance.• Directed creative teams in developing and executing multi-channel advertising campaigns, overseeing quality control and brand consistency.• Managed end-to-end creative production processes, from concept development through final execution.

• Managed end-to-end Mural projects for major clients including Angkasa Pura, the British Embassy, and LRT City, demonstrating strong project management skills and the ability to handle multiple concurrent projects.• Led creative concept development, I initiated and maintained strong client relationships through proactive communication and creative consultation, resulting in multiple repeat partnerships and referrals.•Developed and presented innovative design concepts; Demonstrated versatility in both digital and traditional mediums, utilising Adobe & traditional art techniques to create comprehensive visual solutions.

Jakarta, Indonesia

Ensured that customer arrived safely and timely to their destination while creating customer satisfaction.Managed routes through use of Smartphone app technology.Properly follow navigational directions from GPS and from the preferences of customers.

Human Computer Interaction

Graphic Design & Ui/Ux Design Specialization

Bachelor Of Design- Bdes, Visual Communication Design