Romilly Smith Email & Phone Number

New York City, Us

New York City, Us

- Finance lead for UK RTM transition Project (9 month project) - currently work with 3 different RTM business models but transition to a direct route to market. - Overseeing Budgeting and Forecasting in the S&OP cycle & ensuring stock allocation.- Liaising over pricing on NPD with Brand teams, RGM and distributor to ensure KPIs achieved. - Presenting the monthly Financials [YTD performance, FY Outlook, R&Os] to CFO & ELT.- Managing the long-term strategic business planning – 3year Annual Planning Cycle financials- Financial lead for projects within the region – modelling and challenging assumptions.

London, England, Gb

- Full ownership of the Commercial P&L – driving topline growth and tracking costs- Monthly Financial Reporting - fulfil Beam Suntory requirements, latest outlook, business performance reviews, mid-month forecasts, R&O analysis for group reporting- Presenting the Financials monthly in a companywide briefing & ad-hoc financials to the Exec- Coordinate the financials for Board Pack quarterly reporting- Long-term business planning and future strategy support- Oversee the Budgeting cycle & forecast revisions in collaboration with Channel Heads- Drive continuous improvement in accuracy of rolling forecast by challenging assumptions of commercial team- Revenue management, pricing & promotional analysis to support Commercial Director- Involvement in long-term strategic business planning – 3year Annual Planning Cycle financials- Kaizen Team Member: environmental reporting (supporting in B-corporation certification data)- Work with Supply Chain finance to ensure lean inventory levels as part of S&OP process- Business case support for NPD, Activations, line extensions & customer JBPs- Managed and built the Commercial Finance Team (2 direct reports). Created a new role & help formulate finance PDPs

London, England, Gb

London, England, Gb

• Support the digital function with Pentland financial planning to ensure robust submissions and reporting which provides the necessary insight and analysis to enable the executive team and the digital function to manage for delivery• Deliver insightful reporting and analytics of financial performance, which is future focused, that covers a matrix, multi brand/regional environment. • Reporting on Investment performance and project spend/benefits against approved business case• Business partner digital cost owners to ensure decision-making is based on commercial understanding• Own the Risks & Opportunities for digital financial performance and ensure no surprises to key stakeholders• Understand the Functional one year and three-year strategic plans and be able to translate this into robust budgets and forecasts• Monitor effectiveness of financial controls processes and work with Management accounting to continuously improve and ensure to these controls’ adherence within the business• Support delivery of Financials for investment opportunities through financial modelling and pressure-testing assumptions

London, England, Gb

-Responsible for producing the Monthly Financial Reporting to the exec and presentation of the Flash numbers - Supported in the production of the monthly OpCo, Exec and Board Packs – ownership of the Sales & Order Book section and Risk & Opps- Owner in the production of the Commercial Dashboard, OGSM tracking - Supported the budget and forecast process, including producing process guidelines and templates- Built relationships with Brand Finance teams, Divisions and Functions to ensure delivery of timely reporting and commentary.

London, England, Gb

Delivered:- Month End and Year End Process for Mitre (SAP) and Prostar (Navision) -Input into forecasting -Coding of invoices & brand point of contact for coding advice-Variance Analysis on results -Audit Process with both PWC and Deloitte-Year- End statutory responsibilities -Overseeing overhead expenditure

London, England, Gb

1. Periodical Financial Reporting: • Daily Sales• Margin trends• Weekly sales & orderbook• Month End Reporting• Sell through data (for key accounts)• Customer trends – EPOS Data• Business performance dashboard• Forecasting2. Web Data Analytics3. Annual Business Review Meeting (BRM) Process: assistance in developing an analysis & insights pack to be included as part of the annual BRM pack to be presented to the Pentland Brands executive team4. Developing a POS performance score board by winning customers

Blackfriars, London, Gb

Unilever Spring 2013 Programme. 2014 Summer Intern: I worked within the Finance Excellence Team as a Return on Marketing Investment Expert. I produced three major presentations: 1) A ROMI deep dive into the hair category 2) Point of Sale Spend Learnings 3) Media Induction Analysis.My job role also included BMI forecasting, business partnering the Brand Building finance managers, creating monthly summary reporting decks and early flavour reports.

Sustainable Finance

Education record

Political Science & Social Anthropology

Political Science & Social Anthropology

International Baccalaureate

Education record