• Responsible for effective management and monitoring of sales and demand marketing within Asia Pacific (except China and ANZ) region.• Manage the regional congresses, marketing database and associated APAC marketing budget.• Work with all license partners and distributors to establish and increase sales of Procalcitonin and Copeptin in Asia Pacific.• Develop in coordination with business unit marketing in Hennigsdorf, Germany commercial plans at a regional level for identified Biomarkers.• Responsible in coordination with Licensed Partners and distributors for working with respective country health authorities to establish maximum allowances for medical reimbursements for use of PCT and other biomarkers in the hospital.• Develop a local Key Opinion Leader network from the Clinical and IVD professionals within the Health Care Sector in Southeast Asia• Coordinate relevant local studies and evaluations to support strategies – new guidelines, reimbursement, regulatory, positioning

• Primary responsibility is to drive profitable sales of the VIDAS brand across the ASEAN region• Ensures understanding and implementation of commercial strategy for area of responsibility in subsidiaries and distributors; helps translate global goals to local action plans • Visits customers with local teams to better understand their needs, as well as the needs of subsidiaries and distributors• Provides training, supporting materials such as brochures, scientific papers, arguments to help close sales• Implement workshops, user group meetings, brickwall activities with key opinion leaders,• Provide results and evolution scoreboard to help country managers benchmark against their colleagues to also learn from each countries success stories• Monitor competency levels of distributors and subsidiaries in selling, promotion and support of designated product.• Achieve annual sales target for the Philippines• Monitors the distributor’s sales pipeline and assure that they have an active working pipeline• Communicate with key customers to assure that distributor is performing in accordance with the company’s image and direction

• Responsible for national and regional (ASEAN) coordination of technical, marketing & services support • Formulates policies, sales budget and plans of action of management in relation to assigned product group• Evaluates the market situation, trends, competition, customer’s purchasing policies, sales campaigns and territorial development projects• Conducts training and provides technical assistance to distributors, dealers and end users on the methodology, troubleshooting, and operation of all instrumentation.

• Managed the overall performance of assigned product group• Conducts periodic information dissemination sessions such as product presentations and other similar activities• Maintains contacts with key medical professions especially in the field of Microbiology and food diagnostics• Effectively implement all strategies to achieve sales target and increase market share of assigned territory