Oversee all aspects of women’s active apparel design operations and ensure timely delivery of designs with process flow while adhering to calendar key milestones. Work with team to analyze current product line, find voids in the market and develop new design ideas. Guide product development team in sourcing functional fabrications and ensuring testing guidelines are met. Perform costing analysis, set competitive pricing while establishing optimal margins and negotiate production costs with factories. Maintain merchandising structure and flow for each category, ensuring brand design aesthetic and storytelling is maintained throughout design process, creating a cohesive product assortment that is unique and innovative. Build assortment strategy based on historical data, seasonality, function, SKU count and AUR. Create and review line sheets, trims, materials and colors and order raw materials and lab dips within lead times. Attend and participate in fit sessions, review sample garments, and suggest modifications/adjustments to achieve desired effects. Lead design process across multiple brands while partnering with marketing team in launching campaigns, organizing photoshoots, optimizing website flow, and implementing email and social media marketing strategies.

Strategic vision and design of multiple categories of women’s active apparel. Developed collections for renowned tennis player, Chris Evert. Advanced level design of new innovative products through CAD. Responsible for designing and developing categories from inception to delivery including market research, seasonal concepts, garment mockups and assigning specifications. Led Technical Design process and monitored garment manufacturing with overseas factories to deliver key results. Created and maintained thorough and accurate Technical Packages and BOMs via PLM systems. Led selection of fabric and trims and worked closely with sourcing team on adopting innovative goods.

Managed design and development process of men’s luxury suiting collections for Original Penguin, Jack Nicklaus and private label brands. Built strong relationship with merchandising team to define seasonal time frame and ensure that creative and business goals were in alignment. Presented line to internal team and external customers. Ensured that the product met price point, told a strong merchandising story, and met SKU requirements for the brand. Responsible for approval of samples to ensure garments are production ready.

Collaborated with design team to build the brand vision for various men’s golf apparel lines for PGA Tour, Champions Tour, Callaway, and private label brands. Responsible for trend research, inspiration, color selection, CAD design, fittings, and final product execution. Partnered with Design Director to create a clear direction for fabric and print development team. Generated and maintained tech packs in PLM system and partnered with technical designers to ensure accurate deliberation.

Led design and development for own women’s luxury apparel and accessories line. Designed and styled ensembles for made-to-order clientele. Organized shows, booked models, set art direction for photo-shoots and marketing materials. Managed and built positive relationships with customers, developed and maintained relationships with external customers and buyers and performed all product relations tasks as needed.

Assisted team in trim design, development, and customer sales presentations.