- Track recruitment (make sure the profiles are those required for the project)- Perform contextual interviews, observations and in-depth interviews with non-specialized profiles.- Analysis and data literacy to evaluate user feedback and use insights to optimise user experiences- Support the development of user journeys, wireframes and prototypes- Collect meaningful metrics to assess the performance of user interfaces

- Based on a market analysis, I defined the roadmap for the launch of new products such as postpaid mobile plans for students, tourists and taxi drivers.- Conceptualized a new playful platform for the accumulation of redeemable points within the Mi Claro app followed by executing go-to-market strategies in coordination with the UX, UI,marketing, and other commercial areas teams.

- Organized focus groups, workshops for the definition of insights that were used as the basis of internal marketing strategies such as events, activities, the award system and merchandising of TheSuper Food Co.- Worked on the design process of an online platform as a project for SURA Perú to ensure quality jobs for the unemployed elderly population.

- Supported the monitoring of multichannel marketing campaigns both online (Instagram, Facebook, LinkedIn, Google and Twitter) and offline (Technology Exhibition Fairs).- Created content for social media, website and mailing campaigns using Photoshop, Illustrator and Canvas.- Wrote content on the Latamready blog and website to disseminate information relevant to the product and the tax compliance segment.