Romit Soley Email & Phone Number

New York, Ny, Us

Warren, Nj, Us

Tempe, Az, Us

Tempe, Az, Us

At ASU, I contributed to innovative UX research, focusing on AI-enhanced personas and user education in water conservation.Activities:🔹 Co-authored the Vector Personas research paper, introducing a new methodology that combines AI and qualitative research for persona development, offering insights applicable across UX, product, and marketing.🔹 Led the design and development of a GPT-4-powered Water Chatbot, enabling users to learn about water conservation strategies interactively, thereby improving public awareness.Results:🔹 Increased engagement in educational outreach on water conservation, with the Water Chatbot project driving substantial awareness and interaction among diverse user groups.🔹 Pioneered the use of AI-driven persona creation, contributing to advancements in user research methodology and product development practices.

Mountain View, California, Us

CommerceIQ provides data-driven tools to empower eCommerce brands in managing ad campaigns and optimizing performance. In the Budget Optimizer project, I led design efforts to enable clients to manage substantial budgets efficiently.Activities:🔹 Designed multiple iterations of the Budget Optimizer’s onboarding flow, conducting usability tests to ensure clients could navigate and choose the most effective budget allocation strategies.🔹 Integrated CommerceIQ’s design system across various tools, creating a consistent UX that helped users navigate more intuitively.🔹 Introduced UX metrics and regular product audits that optimized design workflows, improving cross-functional collaboration and streamlining processes.Results:🔹 Achieved a 45% reduction in design and development time, enabling faster feature releases and reducing operational costs.🔹 Improved client satisfaction and campaign predictability by providing an intuitive onboarding experience, leading to better budget management and increased client engagement.

Minneapolis, Mn, Us

Reviewed, edited and added to the creation of "Fruitful", an UX research library & toolkit, now used by 100s of researchers around the world.

Bengaluru, Karnataka, In

Zetwerk’s platform connects manufacturing partners with global suppliers. I led a major UX redesign to improve usability, consistency, and project management effectiveness.Activities:🔹 Directed an end-to-end redesign of Zetwerk’s manufacturing and logistics platform, focusing on usability improvements that supported multimillion-dollar project management across global teams.🔹 Established a scalable UX system that standardized design practices, enhancing user experience consistency and simplifying vendor collaboration.🔹 Mentored a team of designers in UX best practices, fostering a culture of user-centered design that aligned with Zetwerk’s strategic goals.Results:🔹 Increased platform adoption and satisfaction, directly contributing to Zetwerk’s revenue growth.🔹 Improved project transparency and operational efficiency, helping global teams manage high-value projects with better accuracy.

Redwood City, Ca, Us

PubMatic’s platform enables publishers to optimize ad revenue. My role focused on enhancing user onboarding and scaling a design system to boost usability across products.Activities:🔹 Spearheaded the redesign of the onboarding process, making it more user-friendly and reducing the learning curve for new users.🔹 Conducted a comprehensive audit of PubMatic’s design system, implementing standards and guidelines across six products to ensure cohesive user experiences.🔹 Integrated data-driven UX research methods, such as behavioral and qualitative analysis, into the design process to inform user-focused improvements.Results:🔹 Increased platform adoption from 15% to 56%, contributing to a 236% revenue increase, from $126.75M to $300M.🔹 Reduced onboarding time by 60% (from 8 to 4.8 minutes), facilitating the onboarding of 300-400 new sites daily and reducing support needs.

New Jersey, Us

Responsible for UX of 2 Enterprise products, established a UX ecosystem with product teams and stakeholders​Working with a team of designers, setting expectations along with handling reviews and deliverables through designs sprints methodologyEstablishing usability standards with different products using Google Platform Suite(Analytics, Optimize), HotjarMentoring and collaborating with designers, stakeholders to ideate and brainstorm on solutions following with internal/remote focused group and stakeholder discussionWith UX Agile methodology, adapted to rapid prototyping, and design iteration based on stakeholders requirement and feedbackStudying different competitors and collaborating with PO's to come up with newer features of the productsUX audits with product teams to optimize the user experience

New Jersey, Us

Responsible for leading 3 teams for UX prototyping, UI/UX of clinical education products and design systemUsing Angular 6+, SCSS and Nx structure, we created UX foundation framework library to establish material components, typography, iconography, layouts, line and character spacingUsing UX agile, created high fidelity prototypes for product teams and done iterative design process with users and stakeholders

New Jersey, Us

Worked as a Product owner and Full-stack developerWith 5 team members, we have created a seed product which penetrated into the clinical healthcare market and received revenue of more than $2MUsed Scrum methodology to monitor backlogs and track product deliveryDone market research and feedback analysis of users in order to stay updated with the user goalsCross collaboration with different teams to consult and develop UIDeveloped comprehensive reports with complex use cases using SQL, SSRS

New Jersey, Us

Working as a full-stack developer, I was working on the E2E feature of a product that is being used by 500+ clientsCreated onboarding and marketing materials which include infographics, posters, flyers designs, contact cards

Built a Web Based Application for Client namely, CAT Networks Pvt. Ltd.Developed modules and coded under firm's guidelines.

Master Of Science - Ms, Human Computer Interaction

Bachelor Of Technology (B.Tech.), Computer Science

Diploma, Business, Management, Marketing, And Related Support Services

Diploma, Information Technology

10Th, Higher Secondary Education