As a seasoned Senior Product Designer with over 9 years of experience, I specialize in creating user-centric designs that bridge user needs with business outcomes. My career spans impactful projects, from leading high-stakes redesigns that have driven a 236% revenue increase to streamlining processes that reduced design time by 45%. In roles at CommerceIQ, Zetwerk, and PubMatic, I’ve enhanced platform usability while achieving measurable results, always focusing on the intersection of innovation, user experience, and business value.Recently, I co-authored a research paper introducing "Vector Personas," a groundbreaking method for enhancing persona development by blending AI and traditional qualitative techniques. This approach combines generative AI's efficiency and data breadth with human-centered insights, resulting in more comprehensive and nuanced user representations. Our research highlights how UX professionals can leverage AI while maintaining the depth of understanding that human research offers, creating personas that save time while enriching product design with real user behaviors and contexts.With expertise in Figma, FigJam, and Adobe XD, I’m driven by a commitment to refining design processes and fostering cross-functional collaboration. Holding a master’s degree in User Experience/Human-Computer Interaction, I’m passionate about advancing design maturity and shaping products that resonate with users at scale. I look forward to bringing my skills and insights to the next chapter in my career.