• Administration and management of the brand's online presence/profiles on social networks and community.• Creation and management of an editorial calendar to organize the publication of content.• Scheduling publications according to the general purpose, topic and account segments using tools such as Meta Business Suite.• Align with the Content Strategist on the objectives and initiatives that must be met through day-to-day content (Stories, etc.)• Construction of quarterly reports that summarize the performance of social networks, including key metrics such as reach, engagement and conversions.

• Development of specific content strategies for each social network (Instagram, Facebook, TikTok, YouTube), considering the characteristics and formats of each one.• Preparation of relevant and attractive content for each platform, including blogs, website posts, social media posts and videos.• Creation and execution of advertising campaigns in Meta Ads with the objective of increasing traffic, interaction and conversions for the brand.• Monitoring and interpretation of key performance indicators (KPIs) such as lead generation, conversions and ROAS to evaluate the performance of strategies and campaigns.Among my other duties were:• Present monthly reports on content marketing and paid advertising results to the administrative team and board of directors, providing valuable insights for future actions.• Prepare strategic proposals to evaluate and increase the notoriety of our brand.• Carry out email marketing campaigns aimed at inactive patients for more than a year, offering incentives such as gift cards and exclusive promotions through MailerLite, reactivating their interest and loyalty.

• Development of comprehensive content strategies to achieve marketing and communication objectives.• Definition of relevant and attractive topics for the target audience.• Research and analysis of the market and competition to identify opportunities and threats.• Definition and monitoring of relevant keywords to improve search engine positioning.• Creation and management of an editorial calendar to organize the publication of content.• Measurement and analysis of content performance in terms of traffic, user behavior, impressions and lead generation.Among my other duties were:• Write detailed scripts for the production of audiovisual material.• Use Premiere Pro & After Effects to bring content to life for Instagram and TikTok.• Present monthly reports on content marketing and paid advertising results to the Marketing Director.• Prepare strategic proposals to evaluate and increase the notoriety of our brand.

• Scheduling posts on Instagram using tools such as Metricool and Instagram.• Respond to comments and direct messages on Instagram quickly and empathetically.• Implementation of content marketing strategies on Instagram to promote engagement and growth of the online community.• Evaluation of the performance of advertising campaigns in Meta ADS Manager, analyzing key metrics for strategic decision making.

As a post-production assistant I was responsible for working on sequences after recording, using Premiere Pro & After Effects for editing and post-production of morning television shows.Among my other duties were:• Preparation of detailed scripts for the production of audiovisual material.• Development of curtains and graphic elements for the company, using Anzoátegui image and video bank.• Creation of the Christmas graphic identity for the channel, including flyer, TV rating, banner and other graphics.• Assistance in the production and recording of the channel's Christmas spot (2021-2022).• Assistance in camera direction for the Anzoátegui Opina program during its morning broadcast (3 months).

As a member of the communications and press team, my responsibilities were:• Establish communication with health professionals, doctors and psychologists to obtain updated information about Autism Spectrum Disorder (ASD).• Structure informative and attractive digital conversations with ASD professionals for parents and representatives, using the Meet platform.• Develop creative and original content proposals for social networks that reflect the values ​​and essence of the brand, ensuring that the message resonates with the target audience.• Design a coherent and structured content calendar for Instagram, optimizing the frequency and type of publications.• Drive the construction of a solid and engaged online community through effective content marketing strategies on Instagram.