Marketing Lead
CurrentResponsibilities:• Lead and manage a team to achieve marketing objectives.• Develop and implement comprehensive Inbound Marketing strategy.• Optimize conversion rates on landing pages to improve ROI.• Execute and manage Email Marketing campaigns with a focus on retention.• Manage Paid Advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.• Manually set up and configure Web Analytics in GA4, utilizing Google Tag Manager to establish goals, and built a customized Looker Studio report.Outcome:• Achieved a 200% increase in SEO traffic while reducing marketing budget spend.• Drove a 300% increase in inbound lead volume.• Enhanced email metrics, achieving a 30% open rate and a 5% conversion rate.