Katrien Rommens Email & Phone Number

Brussels, Be

Vilvoorde, Flemish Region, Belgium

Vilvoorde

Key responsibilities & Achievements ➢ Guide Medical Team Excellence to strategically transform, including early launch excellence, enhanced engagements and focus on external impact➢ Manage and ensure the alignment of the Field Medical organization across TAs, enabling exchange. ➢ Guide the development and execution of local MSL plans and ensure cross functional and Global Plan alignment (including OCE)➢ Led Implementation of standardized medical expert mapping, targeting and engagement planning process ➢ Co-led early launch excellence framework, capability and governance ➢ Built strategy & governance for Patient Engagement to bring patient voice in to guide strategic decision and co-create projects with patients to have tangible impact on carepath

Diegem

Key responsibilities ➢ Provide marketing & sales leadership for Hepatitis BU internally and externally. ➢ Ensure forecast and Brand Strategic Plan excellence to meet business goals➢ Manage risk and P&L. ➢ Give direction and develop team member engagement ensuring each member of the team has an opportunity to succeed and develop. ➢ Collaborate with other BUDs to ensure coordinated approach to all marketing activities.

Belgium / Luxemburg

Reporting to Country Manager/Business Unit Director OncologyKey responsibilities ➢ Leading, coaching and developing a high performing team of 2 Account Managers (customer marketing managers) and 7 Oncology Reps in Belgium and Luxembourg ➢ Optimize growth and performance of the Oncology portfolio by leading key customer strategic plans and translating strategic plans into aligned field force business plans and ensure execution ➢ Prepare sales incentive plan and develop business/customer management strategies to achieve targets➢ Develop and manage relations with key customers to optimize access to product portfolioAchievements➢ Co-created and led implementation of restructuring of oncology business unit, increasing profitability by > 10% and adapting the unit to future challenges (2013)➢ Created and led implementation of new strategic account management /customer marketing approach: building partnerships with oncology services to create healthcare solutions with benefit for patient, hospital and company (2013)

Flanders

Key responsibilities➢ Leading, coaching and developing a sales team of 6 Anti-Infective Reps➢ Align and work closely in cross-functional team to ensure input of customer needs and align marketingand sales plansAchievements➢ 3 consecutive years sales quota > 100% and performance appraisals exceeded expectations➢ Leading a partnership project between Belgian Academic center and European team (ASPICU)➢ Drive cross-functional teamwork and KOL contacts to prepare revision antifungal reimbursement dossier

District Area Ghent-Bruges

Therapeutic areas: pneumo, CNS, uro, infectious disease, painKey responsibilities and achievements➢ Leading, coaching and developing a sales team of 6 GP reps➢ Products: Spiriva, Viagra, Aricept, Detrusitol, Lyrica, Diflucan, Serlain, Trazolan, Xanax➢ Successfully launched Spiriva (co-promo with Boehringer-Ingelheim) and Lyrica➢ 3 consecutive years sales quota > 100%

Key responsibilities and achievements➢ Co-lead and deliver Sales Management Training Curriculum to a team of >20 sales managers (delivered in French)➢ Lead development and implementation of Sales business plan process for fieldforce (>200 reps); Rep Salesplan project and Sales Dashboard (European project)➢ Develop and deliver Product training (Cardiology) and selling skills training (French, Dutch)➢ Deliver Accountability Training (See it-Own it-Solve it-Do it)

Key responsibilities and achievements➢ Co-develop communication strategy and deliver skills training for new product launches in active collaboration with marketing in CNS, oncology, pneumology, cardiology (Exelon, Femara, Foradil, Diovane)➢ Deliver skills training (selling skills: PSS 2000 trainer diploma, presentation skills)➢ Field trainer new reps (French, Dutch)➢ Organize and coordinate initial training of reps

Therapeutic areas: oncology, hematology, transplantation, gastro-enterology, immunologyProducts: Sandostatine, Sandoglobuline, Novaban, Leucomax, Neoral sandimmunStrong performer

Novartis (Sandoz Innovative Products)

Therapeutic areas: osteoporosis, Cardio-vascular, dermatology, allergology, CNSProducts: Lamisil, Zaditen, Parlodel, Lomir, Miacalcic, HydergineStrong performer

Master In Physical Education, Passed Cum Laude

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