Daniel Romney Email & Phone Number

Bentonville, Arkansas, Us

eCommerce lead for fresh produce and floral site merchandising team. Own site experience, digital strategy, planning, growth initiatives. Partner with marketing, product, site operations, fulfillment operations, editorial/creative, and merchants with a holistic approach to grow the business and solve customer pain points.- 2023 total Food savings events lead - led site merchandising team across 5 events- Led improved attach rate through innovating and testing cross-selling methods across multiple teams- Influencing owned and earned media opportunities to drive traffic and perception- Re-launched floral site experience to accelerate digital market penetration- User testing to improve engagement and conversion across pages, campaigns, categories

Bentonville, Arkansas, Us

- Owned digital GMV growth, site and customer digital experience, campaigns, and managed toward fulfillment KPI’s, product launches/tech enhancements- Led cross-functional planning and execution- led annual and quarterly site strategy for 2 food segments- led strategy and execution of campaigns and webpages- achieved strong digital engagement, conversion sales growth- search and browse optimization- advised marketing- SEO and content

Bentonville, Arkansas, Us

- Managed buying, category growth, P&L, supplier negotiations and relations- New category launches in fresh food- SEO & SEM, content strategy and standards- Process implementation and project management- Partner with product teams- Analytics and site optimization- Project management across cross functional teams, change management- Forecasting and planning- Pricing and profitability strategy- VP-level presentations and change management leadership

Bentonville, Arkansas, Us

-Managed buying and supplier negotiations, category sales growth and P&L-Site merchandising and customer experience-Category team lead for SEM-Seasonal planning and promotion strategy-Analytics-Brand and sub-category launches-Site Operations

Explored and presented growth potential and P&L impact of new online sales channels- Doubled B2B customer leads by leveraging buyer outreach program RangeMe and effectively marketing items

Chicago, Illinois, Us

Applied Lean 6 Sigma principles in a fast-paced production environment while solving for quality issues- Developed quality assurance programs with SOPs and tracking

Responsible for outbound and inbound shipping

Salt Lake City, Ut, Us

2 years international, multi-lingual leadership experience

Ran landscaping service.

Work hard and have fun as a team, even when it’s freezing outside!

Bachelor Of Business Administration - Bba, Global Supply Chain Management

Education record

Education record