- Managed $300K/month ad budget driving 35% of total sign-ups for AI-driven software(LinkedIn ads, Facebook ads, GDN, etc.)- Generated 70% of total Marketing Qualified Leads (MQLs) using a mix of LinkedIn ads and Google ads, maximizing a $250K/quarter ad budget with a focus on retargeting.- Achieved a milestone by doubling Sales Qualified Leads (SQLs) year-over-year, surpassing $1M in marketing-generated pipeline for the first time.- Implemented SEO strategy doubling the number of keywords ranking Top 10 in 12 months(off-page, on-page, content marketing, etc.) for a bill payment platform.- Created KPI dashboards by integrating HubSpot and Salesforce for a bill payment platform

- Took Marketing-sourced pipeline from 23% to 41% in less than 3 years.- Increased referral opportunities from 40 to 64 in the first half of 2024 by collaborating with different teams (implementation, finance, sales, support, customer success) to revamp our referral program.- Started a monthly contest that rewards support team members for getting the most referrals and new customer sign-ups.- Created interactive product tours to match buying behavior by offering self-serve experiences.

• Generated 70% of total MQLS utlizing LinkedIn ads, Google ads, with a focus on retargetingwith a $250K/quarter ad budget.• Doubled SQLs YoY, crossing $1M in marketing-generated pipeline for the first time in Q3 ‘22• Implemented SEO strategy doubling the number of keywords ranking Top 10 in 12 months(off-page, on-page, content marketing, etc.)• Increased website’s conversion rate by redesigning the website based on insights from HotJar• Created in-app and email referral program leading to $537K ARR

Owned multi-channel Lead Generation campaigns driving businesses for specific verticals including Healthcare, Education, B2B and Government utilities.• Implemented Social Media strategy leading up to Paya going public.Created a Digital Marketing strategy to improve SEO, SEM, and Social Media presence.• Improved SEM conversion rate by 57% by optimizing Google ads, LinkedIn ads and retargeting ads campaigns.• Simplified usage of Marketing Automation using Marketo and Salesforce integration for better Lead Nurturing.• Developed weekly Digital Marketing reporting to improve tracking and transparency on marketing program initiatives.• Identified areas to target top of the funnel leads that align with sales strategy, product roadmap, and commercial focus.• Focus on Data-Driven Lead Generation Campaigns and Reporting.• Worked with Executives, Sales and Product to develop and execute a strategy to improve online presence while targeting potential partners in the ISV and VAR space.

Director of Digital Marketing for Fuelman.com and Fleetcards USA. Focusing on eCommerce and conversion rate optimization.Completed the redesign and rebranding of Fuelman.com.Created the Go To Market Strategy for FleetcardsUSA.com.Managing the relationships with Digital Sales, Product Marketing and Marketing.Focus on optimizing UX/UI to deliver more revenue and gallons.

Expanding Worldpay US Digital Marketing effort by creating Paid Social, Email Marketing, and other Online Marketing campaigns.Lead the ABM (Account-Based Marketing) strategy in the US, and contributing to the Global ABM campaigns.In charge of A/B Testing, contributed to a 22% decrease in Cost Per Account (CPA) using conversion optimization techniques.Consistently exceeding monthly lead goal for the SEM channel using Remarketing.Content contributor to Worldpay's blog. Contributed to a 33% increase in traffic using content marketing and SEO.Focusing on optimizing and measuring success.

Marketing Campaign Manager for Sage 50, responsible for leading a team tasked with the campaign management of customer acquisition activities.Accomplished roll-out of integrated North American accounting software campaign. Served as liaison between UK campaign managers and US/Canada teams to localize and traffic assets for deployment. Campaign was successful in achieving strategic product realignment vision set forth by executive management.Created, planned and executed both global and local campaigns.Reported on weekly activities including Lead Generation, Revenue an Units sold.Implemented a new content marketing strategy by collaborating with the social media manager and content writer which drove to 120% increase in converted qualified leads.Prepare detailed campaign plans, data briefs, and to own & enforce them across internal and external agencies. Proactively coordinated marketing campaigns across all elements of the marketing mix and across all stakeholders (Marketing, Sales, Web, IT, etc.).Created tailored messaging in each campaign to connect to relevant customer personas in line with territory carving provided by the local Marketing Ops teams in order to deliver on defined business targets.Know and understand customer personas and segmentation provided by Product Marketing to help make well-informed decisions on segmentation and targeting of their campaignsDeliver tangible business results and ROI for every delivered campaign based on defined campaign plans and by using templates provided by the Marketing Operations team.Tools: Sitecore, Fusion CRM, HotJar heatmap tool, Eloqua, Unbounce, Optimizely

Created and implemented SEO/SEM strategy for www.southwireblog.comManaged email effort for all 7 divisions.Managed a team of 5.Built PPC and display advertising efforts to deliver better performance (CTR, convertion rate) ==> $200K Quarterly budget, CTR increased by 12% over the last 6 months.Work with our Social Media Manager to continue to build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Plan, execute, and measure experiments and conversion tests (A,B testing).Collaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and end user touch points.Instrument conversion points and optimize user funnels; Attract, Engage, Capture, Nurture, Convert & Measure.Collaborate with agencies and other vendor partners.Currently working on mobile app to increase the reach of our internal communications while focusing on overall marketing optimization.Worked on community service by giving a presentation about the dangers of social media to 12 for Life students.Tools: Constant Contact, Mailchimp, Wordpress, Adwords, Google Analytics

Greenway Health is committed to improving health, delivering the clinical, financial and administrative information tools providers need to practice medicine the way they want to practice.Built and managed a team of 3.Completed website redesign and rebranding (6-month, $250k).Working with a web agency and our executive team (CMO, CEO, Product Marketing, Communication, Digital Marketing), we've created a better experience focusing on educating physicians willing to keep up with current and future regulations. The new website also offers information about the best solutions to help them with practice management so they can focus on the important, patient outcomes.I am also responsible for the strategic management and execution of the digital marketing initiatives to support the lead generation, branding and social media objectives of the organization.Inbound/Content Marketing, Social Selling, Social Media, SEO, Paid Search, Facebook Ads, HR MarketingTools: Marketo, Wordpress

- Content Marketing / SEO / Inbound Marketing / Community Manager / Events b-pack is a procurement software provider named a leader by Gartner Magic Quadrant. In 2013, I increased website traffic by 67% and conversion rate by 300% by creating content and materials (white papers, blogs, webinars, newsletters...) and using inbound marketing. I also use metrics and A/B Testing to analyze the impact of our marketing and readjust.Contributor on b-pack’s blogs and websites including Press Releases, related content, and redesign. Host webinars every quarter on specific topics related to the industry in order to reach CFO’s, CIO’s, and CPO’s.I create email campaigns including newsletters and co-branded campaigns with partners to market products to specific targets. Plan trade shows and created b-pack’s annual conference.

- Facilitate closing a 1000 tons pure refined sunflower oil contract between a Malaysian supplier and Madagascar client - Formed partnerships with foreign clients and suppliers.- Maintain communication with clients and suppliers- Translate contracts and others professional papers

- Instruct students from ages 10 to 50 years old on both intermediate and elementary levels- Create lesson plans to accommodate all learning styles and levels that facilitate learning the French language, also incorporate multi-media instructional tools as a way of promoting student participation - Conduct assessments of student progress

- Create new marketing plans for the study abroad exchange programs ( ISEP)- Marketing campaigns and promotional supports: www.youtube.com/KSUexchange

- Developed website visibility by creating content in order to increase the ranking (Search Engine Optimization)- Created direct marketing Campaign for business to business emailing- Formed partnership networks by presenting our services to other businesses- website: www.jukebo.com

- Created Direct Marketing Campaigns - Directed advertising events- Maintain communication with clients