• Set, measure, and benchmark competitors, for insightful industry standards and usage vs. UX (and UI) world-class strategies for the sharpest experiences.• Hands-on with high-complexity projects ranging from trading to private cloud industries, helping to deliver detail-oriented UIs with strong usage of UX methodologies.• Plan, ideate, pitch, and discuss strategies for various stakeholders, including VP and C-levels, enabling them to use KPIs better and make quicker decisions in the initial stages.• Product designer and main UX Designer for the company’s flagship product, responsive for defining a better experience and interface, aligned with interests such as a rapid and always demanding business, shifts in priorities, and development efficiency.• Mentor, train, and support anyone in the team for career development and skill-building to enhance everyone’s experience.• Multi-disciplinary functional and people manager.

• Strategize and oversee the entire ecosystem of UX and UI for the company.• Developed and implemented ravenVG, a robust Design System utilized company-wide for Research & Development (R&D) and client products, enhancing scalability and reproducibility.• Established and enforced high-quality standards for User Interface (UI) through the application of well-researched and industry-recognized User Experience (UX) methodologies.• Mentored and provided support for the team's career and technical skill development.• Ensured adherence to Design's timelines and deadlines within the defined Software Development Life Cycle (SDLC).• Resource and allocation planning.• Updated and implemented the latest market trends to ensure R&D tools and delivered products consistently meet industry standards.• Promoted synchronized teamwork and provided skilled assistance to enhance the technical capabilities of the team members.• Conducted interviews for Design positions to recruit top talent, while also offering opportunities for less experienced professionals to enter the IT industry within Design.

• Freelance consultancy services to organizations looking to revolutionize their strategies and business models through their online experience.• Expert mentoring and consultancy in the domains of UX, UI, and impactful eCommerce strategies, empowering companies to optimize their digital presence.• Development of comprehensive ecosystems and execution of transformative overhauls for businesses with a significant online footprint.• User-first methodology, working to deliver the finest possible user experiences across digital platforms.• Close collaboration with global teams, engaging in meticulous planning processes encompassing online revamps and the formulation of effective strategies.• Creation of meticulous UX and UI libraries and design systems, empowering future-proof strategies that ensure project continuity and deliver unparalleled quality to clients.• Specialization in providing strategic guidance and consultancy specifically tailored to eCommerce and online platforms, enabling businesses to optimize their online operations and maximize growth potential.• Capability to source exceptional contract developers and designers, ensuring top-tier support for complex plans for multiple business types.• Conduct comprehensive assessments of businesses' current state, generating valuable insights and projections for future-state strategies, enabling informed decision-making and successful navigation of the dynamic digital landscape.• Analyze qualitative and quantitative metrics and implement better and best practices, tailored for each specific business model.

• UX and strategist lead, and oversee the entire UX and UI ecosystem, ensuring cohesive and exceptional user experiences across products and solutions.• Define and plan the company's UX strategy, aiming to provide customers and clients with top-notch experiences with the company's products.• Leadership, mentorship, and enablement for designers in different areas and expertise, empowering them to reach their full potential by leveraging cutting-edge technologies in their respective fields.• Mentorship on branding and marketing strategies, enabling different teams to create impactful and cohesive brand experiences.• Collaborate closely with other team leads and the CEO to develop robust strategies that span our platforms, systems, and solutions.• Contribute to plan roadmaps in collaboration with leaders, businesses, and stakeholders, ensuring efficient and timely releases.• Engage in discussions, brainstorming sessions, and planning exercises with other team leaders to maintain our first-in-class status within our tools and solutions, consistently launching enhancements to those.• Crafted and managed comprehensive visual guides, UX, and UI framework that ensured consistency and quality throughout all products and solutions.• Interviewed and assisted in selecting the most suitable candidates to join our core front-end and design teams, ensuring the formation of a highly skilled and talented workforce.

Consulting & hands-on contract under UXDO:• Identify opportunities and create AB campaigns to optimize landing pages (leads) to increase conversion through better User Experience (UX) and clearer User Interface (UI);• Rebuild and overhaul several page strategies for optimal Customer Experience (CE), resulting in ease of signing up to products.• Read, interpret, review and use data on behalf to propose new approaches to aid customers to find exactly what they want in a robust, detailed and complex (giving its size) content.• Overhaul mobile experience through proven & tested UX data;• Analyze user behavior captured by tool (Hotjar) and use data to apply new strategies that helped customer throughout funnel.

• Optimization Manager for End to End Dell Global Deals and Electronics and Accessories, providing support to business and stakeholders for (and with) new ideas to increase customer experience through elevated UX and UI for the Customer;• Supporting major program releases across Global Dell.com while providing data-driven analysis interpretations to optimize within future operations;• Strategically organize and help to vet testing ideas within global business owners, stakeholders and Product Managers (PdMs) for Global Dell.com;• Create, read, interpret and share insights through users' journeys, heatmaps and in depth customer analysis to understand gaps and/or opportunities to increase overall user experience within Dell.com;• Help to determine and find key success criteria for each projects alongside analytics team and business & stakeholders;• UX researcher to find ways to optimize UX, UI and Customer Satisfaction (CSAT);• Prototyping in Adobe Xd and Figma;• Wireframeing;• Define best practices within multiple core teams focused across multiple areas from Dell.com;• Lead weekly meetings with Europe's (EMEA) Site Team to discuss priorities, roadmap and strategies within online layer.

• Manager of End to End Mobile experience transformation, providing optimization test ideas for the whole mobile experience, creating a concise UX and UI to the customer;• UX researcher to find ways to optimize UX, UI and Customer Satisfaction (CSAT);• Use of analytics and heatmaps (through Clicktale) to understand user gaps and opportunities to increase overall experience which ultimately translates in more conversion/sales units;• Prototyping through Adobe Xd;• Wireframeing;• Define best practices with a core team focused in mobile;• Create documentation with in depth information, requirements and resources to provide dev a solid base to move forward;• Manage priorities and work alongside stakeholders;• Lead weekly meetings with Europe's (EMEA) Site Team to discuss priorities, roadmap and strategies within Dell.com for this region.

• Partnership with stakeholders to efficiently and successfully own and execute launch of high impact project along with new initiatives• Collaboration with key stakeholders to understand and prioritize opportunities for growth and implement solutions that align with key business strategies• Define project scope, goals and deliverables in collaboration with several teams across multiple Line of Businesses and organizations• Communicate and advise about project goals and expectations to team members and stakeholders• Handle with prioritizations, timelines and deadlines, aligning project goals and expectations to team members and stakeholders• Risks’ evaluation and guidance regarding projects to achieve success with minimal to none impact during any step of the process streamline• Work with problem solving and escalations alongside process to keep the run the business as sharp as possible• Manage and deal with changes in priority, demands, timelines and scopes• Manage of A/B..N campaigns within Dell.com which increases revenue and conversion across multiple countries• Work with collaboration and along with analysts to introduce best practices for data collections, targeted for specific business segments, countries and line of business• Prioritization of efforts and recommendations with data driven mindset, for follow-up test ideas or further implementations, regionally or globally• Create, maintain, modify and sustain strong and thorough documentation along with various levels of stakeholders, targeting business' best interests with the customer in mind• Test ideas' provider for layout, experience and simplification, focused on customer-thinking• Provide and deliver to business and stakeholders, along with analysts, deep dive analysis, based on optimization test campaigns, to justify follow-up tests or introduce suggestions for implementation which results on more sales units, customer experience/satisfaction

• Adobe Test & Target Tool expert;• Focal Point at the Test & Target Team, responsible for planning, setups and execution of scenarios that improves revenue and units sales across Dell.com;• Scope analysis & planning and make sure of flawless execution of A/B N tests;• Costumer behavior analysis for an in-depth and fast learning in order to apply better ideas for follow up test environments targeting customer first within all aspects;• Engagement with stakeholders involved in different levels of the company, assuring the execution of the projects and target ideas;• Global cross-teamwork with US, Europe, Asia and LATAM, involving business, analytic, marketing and executive directors to ensure execution of new and groundbreaking ideas for a better design, customer experience and personalized experiences;• Work in solutions for implementations based on site optimization and targeting behavioral content.• Knowledge about other processes such as Testing Manager, behavioral analytic, design-thinking and other teams, whose work affects directly any level of online teams;• Test & Target Tool trainee, helping other team members with the understanding of tools limitations for each scenario;• Modify, create and document processes for cross-functional team engagement in order to ensure a smoother and process-oriented environment;• Provider of new ideas for tests, target and layout for simplification, optimization and customer-thinking;• Responsive (desktop/mobile/tablet) testing.

• Work as layout designer in web and publicity projects;• Web designer specialist, owning most of rural and traceability projects;• Front-end development;• Marketing and media creator (animation, campaign, advertising);• Innovation projects inside internal software, improving usability and accessibility for the users;• Provider of ideas, sketches, projects and design for mobile applications;• Internal (company) software maintenance.