Romulo Haack Email & Phone Number

Bangkok, TH

Bangkok, Bangkok City, Thailand

• Set, measure, and benchmark competitors, for insightful industry standards and usage vs. UX (and UI) world-class strategies for the sharpest experiences.
• Hands-on with high-complexity projects ranging from trading to private cloud industries, helping to deliver detail-oriented UIs with strong usage of UX methodologies.
• Plan, ideate, pitch, and discuss strategies for various stakeholders, including VP and C-levels, enabling them to use KPIs better and make quicker decisions in the initial stages.
• Product designer and main UX Designer for the company’s flagship product, responsive for defining a better experience and interface, aligned with interests such as a rapid and always demanding business, shifts in.
• Mentor, train, and support anyone in the team for career development and skill-building to enhance everyone’s experience.
• Multi-disciplinary functional and people manager.

Bangkok, Bangkok City, Thailand

• Strategize and oversee the entire ecosystem of UX and UI for the company.
• Developed and implemented ravenVG, a robust Design System utilized company-wide for Research & Development (R&D) and client products, enhancing scalability and reproducibility.
• Established and enforced high-quality standards for User Interface (UI) through the application of well-researched and industry-recognized User Experience (UX) methodologies.
• Mentored and provided support for the team's career and technical skill development.
• Ensured adherence to Design's timelines and deadlines within the defined Software Development Life Cycle (SDLC).
• Resource and allocation planning.

Porto Alegre, Rio Grande Do Sul, Brazil

• Freelance consultancy services to organizations looking to revolutionize their strategies and business models through their online experience.
• Expert mentoring and consultancy in the domains of UX, UI, and impactful eCommerce strategies, empowering companies to optimize their digital presence.
• Development of comprehensive ecosystems and execution of transformative overhauls for businesses with a significant online footprint.
• User-first methodology, working to deliver the finest possible user experiences across digital platforms.
• Close collaboration with global teams, engaging in meticulous planning processes encompassing online revamps and the formulation of effective strategies.
• Creation of meticulous UX and UI libraries and design systems, empowering future-proof strategies that ensure project continuity and deliver unparalleled quality to clients.

Bangkok, Bangkok City, Thailand

• UX and strategist lead, and oversee the entire UX and UI ecosystem, ensuring cohesive and exceptional user experiences across products and solutions.
• Define and plan the company's UX strategy, aiming to provide customers and clients with top-notch experiences with the company's products.
• Leadership, mentorship, and enablement for designers in different areas and expertise, empowering them to reach their full potential by leveraging cutting-edge technologies in their respective fields.
• Mentorship on branding and marketing strategies, enabling different teams to create impactful and cohesive brand experiences.
• Collaborate closely with other team leads and the CEO to develop robust strategies that span our platforms, systems, and solutions.
• Contribute to plan roadmaps in collaboration with leaders, businesses, and stakeholders, ensuring efficient and timely releases.

Porto Alegre, Rio Grande Do Sul, Brazil

• Consulting & hands-on contract under UXDO:
• Identify opportunities and create AB campaigns to optimize landing pages (leads) to increase conversion through better User Experience (UX) and clearer User Interface (UI);
• Rebuild and overhaul several page strategies for optimal Customer Experience (CE), resulting in ease of signing up to products.
• Read, interpret, review and use data on behalf to propose new approaches to aid customers to find exactly what they want in a robust, detailed and complex (giving its size) content.
• Overhaul mobile experience through proven & tested UX data;
• Analyze user behavior captured by tool (Hotjar) and use data to apply new strategies that helped customer throughout funnel.

Porto Alegre, Rio Grande Do Sul, Brazil

• Optimization Manager for End to End Dell Global Deals and Electronics and Accessories, providing support to business and stakeholders for (and with) new ideas to increase customer experience through elevated UX and UI.
• Supporting major program releases across Global Dell.com while providing data-driven analysis interpretations to optimize within future operations;
• Strategically organize and help to vet testing ideas within global business owners, stakeholders and Product Managers (PdMs) for Global Dell.com;
• Create, read, interpret and share insights through users' journeys, heatmaps and in depth customer analysis to understand gaps and/or opportunities to increase overall user experience within Dell.com;
• Help to determine and find key success criteria for each projects alongside analytics team and business & stakeholders;
• UX researcher to find ways to optimize UX, UI and Customer Satisfaction (CSAT);

Porto Alegre Area, Brazil

• Manager of End to End Mobile experience transformation, providing optimization test ideas for the whole mobile experience, creating a concise UX and UI to the customer;
• UX researcher to find ways to optimize UX, UI and Customer Satisfaction (CSAT);
• Use of analytics and heatmaps (through Clicktale) to understand user gaps and opportunities to increase overall experience which ultimately translates in more conversion/sales units;
• Prototyping through Adobe Xd;
• Wireframeing;
• Define best practices with a core team focused in mobile;

Porto Alegre Area, Brazil

• Partnership with stakeholders to efficiently and successfully own and execute launch of high impact project along with new initiatives
• Collaboration with key stakeholders to understand and prioritize opportunities for growth and implement solutions that align with key business strategies
• Define project scope, goals and deliverables in collaboration with several teams across multiple Line of Businesses and organizations
• Communicate and advise about project goals and expectations to team members and stakeholders
• Handle with prioritizations, timelines and deadlines, aligning project goals and expectations to team members and stakeholders
• Risks’ evaluation and guidance regarding projects to achieve success with minimal to none impact during any step of the process streamline

Porto Alegre

• Adobe Test & Target Tool expert;
• Focal Point at the Test & Target Team, responsible for planning, setups and execution of scenarios that improves revenue and units sales across Dell.com;
• Scope analysis & planning and make sure of flawless execution of A/B N tests;
• Costumer behavior analysis for an in-depth and fast learning in order to apply better ideas for follow up test environments targeting customer first within all aspects;
• Engagement with stakeholders involved in different levels of the company, assuring the execution of the projects and target ideas;
• Global cross-teamwork with US, Europe, Asia and LATAM, involving business, analytic, marketing and executive directors to ensure execution of new and groundbreaking ideas for a better design, customer experience and.

Porto Alegre

• Work as layout designer in web and publicity projects;
• Web designer specialist, owning most of rural and traceability projects;
• Front-end development;
• Marketing and media creator (animation, campaign, advertising);
• Innovation projects inside internal software, improving usability and accessibility for the users;
• Provider of ideas, sketches, projects and design for mobile applications;

Bachelor Of Graphic Design, User And Usability In The Web

High School